Diary of a first-time CMO volume 2

Cognism
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This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

  1. 2024/11/26

    The last word

    You’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.

    1 分钟

  2. 2024/11/26

    Final entry: My big bets

    As the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.

    3 分钟

  3. 2024/11/26

    Bonus entry 12: Distributing our content

    After sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.

    3 分钟

  4. 2024/11/26

    Entry 38: Our updated content strategy

    Our content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.

    4 分钟

  5. 2024/11/26

    Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew

    One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.

    4 分钟

  6. 2024/11/26

    Bonus entry 11: Finding and working with subject matter experts in new regions

    Working with SMEs is a huge part of the Cognism marketing strategy, and therefore we need to be able to identify and reach out to relevant SMEs in new regions when we have plans to expand there. This entry delves into how we manage this process.

    3 分钟

  7. 2024/11/26

    Bonus entry 10: How we nailed expanding into France

    This entry follows on from entry 37, discussing how Alice and the Cognism team applied the lessons learned from their DACH expansion, to their French expansion.

    5 分钟

  8. 2024/11/26

    Entry 37: Mistakes we made expanding into DACH

    Not every venture is immediately successful. However, the lessons we learn from doing things the wrong way, teach us a lot about how to do things next time. This entry goes into details on what went wrong in our DACH expansion, and how we used this to launch effectively into France.

    6 分钟
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关于

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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