Bonus: Value Not Volume - How to Build a Service Level Agreement to Align your Sales and Marketing Teams

It's no secret sales and marketing teams have traditionally felt tension. Sales' point of view is that marketing isn't generating enough leads, and marketers feels like sales aren't working those leads. Jon Dick, Senior Vice President of Marketing at HubSpot, shares how you can set up a Service Level Agreement (SLA) to foster collaboration across teams, manage expectations and set your sales and marketing teams up for success. Jon also shares his personal tips for setting up an SLA, what metrics are important, and his golden principles for outbound marketing.

Bookmarks:

(4:20) Jon's 4 tips for building an SLA

(8:11) Outbound marketing principles

Helpful Resources:

The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

Free SLA Template for Sales and Marketing