Booked Solid

Aaron Plante
  • 5.0 (1)
  • Entrepreneurship

Booked Solid is the podcast for rental business owners who are done guessing and ready to build something real. Whether you're renting inflatables, dumpsters, equipment, or event gear — if you're trying to fill your schedule, grow your revenue, and stop running a job disguised as a business, this is for you. Every episode, we sit down with operators, industry experts, and vendors who've already been through it — the scaling, the mistakes, the systems that actually work. We break down how rental businesses go from one truck to five, why some operators stay stuck and others don't, and where you're probably leaving money on the table right now. No fluff. No recycled advice. Just real conversations with people who've built real businesses in this industry. Subscribe so you never miss an episode.

Episodes

  1. Jul 1

    You Are the Brand with Jamie Schluckebier - Spring Forward Inflatables, Jumpin J's & KoSocial

    Jamie Schluckebier didn’t start with a plan. He started with a bounce house, a shoestring budget, and $350 a week as a youth pastor trying to support a family. Thirteen years later, he runs two separate event rental brands in South Georgia, a marketing services company called KoSocial, and a community called Bounce House Marketing Skool where over 230 operators pay $20 a month to learn everything he knows. He still remembers the Friday he didn’t deliver a single unit himself. That was the day he understood the difference between a business and a job. In this episode, Jamie goes through all of it – how he built Spring Forward from scratch, why he acquired a competitor’s brand and what he’d do differently, and how 48% of his revenue now comes from customers who keep coming back. He talks about the two-brand strategy most operators would call cannibalization – and why it’s actually about Google real estate. He breaks down when an operator should try to learn marketing themselves versus when paying a professional will leapfrog years of expensive trial and error. He also gets specific about AI – not the hype, the actual tasks. What he has running on a daily schedule, where it falls short, and why a motivated operator with the right tools will still beat someone who expects the tool to do the thinking. His philosophy is simple: he is the brand. Not the logo, not the truck, not the hashtag. Him. And he explains exactly how that translates to bookings – and what operators who aren’t ready to be a personal brand can do instead. What you’ll take away: The actual breakdown of where bookings come from after 13 years (repeat, referral, ads – the real numbers)Why buying a second brand was 70% about Google, 30% about customersThe line where DIY marketing stops being the right callHow to use AI for specific SEO and operations tasks – and where to keep your hand on the wheelThe moment you know you’ve built a real business

  • 1 Episode

About

Booked Solid is the podcast for rental business owners who are done guessing and ready to build something real. Whether you're renting inflatables, dumpsters, equipment, or event gear — if you're trying to fill your schedule, grow your revenue, and stop running a job disguised as a business, this is for you. Every episode, we sit down with operators, industry experts, and vendors who've already been through it — the scaling, the mistakes, the systems that actually work. We break down how rental businesses go from one truck to five, why some operators stay stuck and others don't, and where you're probably leaving money on the table right now. No fluff. No recycled advice. Just real conversations with people who've built real businesses in this industry. Subscribe so you never miss an episode.

Information

  • Creator
    Aaron Plante
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Aaron Plante
  • Show Website
    Booked Solid