13 episodes

The Bootstrap Digital Marketing podcast is a weekly marketing lesson where you’ll learn how to use social media and content to grow your business.

Your marketing shouldn’t be hard. In this podcast, you’ll get tips and advice. No fluff, just good marketing advice that you can implement in your business today.

I also answer any questions you may have about digital marketing in a segment called Q&A bootstrap

Please submit your questions via my podcast page https://anchor.fm/bootstrapdigitalmarketing or email me laura@crackerjackscribe.com Support this podcast: https://anchor.fm/bootstrapdigitalmarketing/support

Bootstrap Digital Marketing Laura Tate

    • Business
    • 5.0 • 1 Rating

The Bootstrap Digital Marketing podcast is a weekly marketing lesson where you’ll learn how to use social media and content to grow your business.

Your marketing shouldn’t be hard. In this podcast, you’ll get tips and advice. No fluff, just good marketing advice that you can implement in your business today.

I also answer any questions you may have about digital marketing in a segment called Q&A bootstrap

Please submit your questions via my podcast page https://anchor.fm/bootstrapdigitalmarketing or email me laura@crackerjackscribe.com Support this podcast: https://anchor.fm/bootstrapdigitalmarketing/support

    Mastering Business Blogging to Attract, Engage, and Convert Your Audience, Part 1

    Mastering Business Blogging to Attract, Engage, and Convert Your Audience, Part 1

    On this episode of Bootstrap Digital Marketing, we dive into the world of business blogging and how it can benefit startups and established businesses. Our guest speaker highlights the importance of having a marketing strategy and understanding your target audience before creating a blog or website. We discuss various blogging platforms, such as WordPress, Medium, and LinkedIn, and their pros and cons. 

    In addition, we offer key tips for setting up a blog and introduce an online course that goes in-depth on mastering business blogging. We also share various real-life success stories resulting from content marketing efforts where blogging played a crucial role. Tune in to learn how blogging can bring traffic to a website, establish brand authority and identity, and ultimately help you attract, engage, and convert your audience.

    Sign up for the Free Virtual Class: From Zero to Million-Dollar Contracts: Mastering Business Blogging to Attract, Engage, and Convert Your Audience 

    Register here: https://bit.ly/41zB5XZ

    Space is limited, so sign up today!



    #bloggingtips #podcast #startupmarketing #growthmarketing


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    Send in a voice message: https://anchor.fm/bootstrapdigitalmarketing/message
    Support this podcast: https://anchor.fm/bootstrapdigitalmarketing/support

    • 11 min
    What to Consider When Building a Website

    What to Consider When Building a Website

    Whether you're building your website yourself or hiring a developer, there are many factors to consider. In this episode, we invited Brooklyn Taylor of Brooktown Design to discuss a few essential elements. We discuss what we believe is the best Website development platform, considering your target audience when designing your website and optimizing it for user experience and search engine optimization, in addition to a few other nuggets of information.


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    Send in a voice message: https://anchor.fm/bootstrapdigitalmarketing/message
    Support this podcast: https://anchor.fm/bootstrapdigitalmarketing/support

    • 23 min
    Revamp Your Marketing Strategy for the New Year (or at any time)

    Revamp Your Marketing Strategy for the New Year (or at any time)

    A new year is approaching, and it's time to look at your marketing strategy and find new ways to reach your target audience. This podcast covers three ways to analyze your past year's efforts and develop new marketing avenues and collateral.

    Subscribe to our blog to get the text version: Crackerjackscribe.com/blog

    #marketing #digitalmarketing #marketingstragies


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    Send in a voice message: https://anchor.fm/bootstrapdigitalmarketing/message
    Support this podcast: https://anchor.fm/bootstrapdigitalmarketing/support

    • 20 min
    5 Ways to Optimize Your Social Media Profiles for Greater Reach

    5 Ways to Optimize Your Social Media Profiles for Greater Reach

    Optimizing your social media profiles in the digital world is key to expanding reach and visibility. Whether you’re a small business looking to boost brand awareness or an influencer trying to grow your audience, your social media profiles are important considerations. In this episode, we’ll explore five ways you can optimize your social media profiles for greater reach. Spending time customizing each profile with relevant information and images will help others find you more easily and discover all the amazing things you have to offer.







    #digitalmarketing #socialmediamarketing #SEO #podcast


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    Send in a voice message: https://anchor.fm/bootstrapdigitalmarketing/message
    Support this podcast: https://anchor.fm/bootstrapdigitalmarketing/support

    • 14 min
    Why Press Releases are Important for Technology Startups

    Why Press Releases are Important for Technology Startups

    There are many reasons to publish a press release. The most common reasons are to announce a new product, update the public on a current product, or announce changes to the company.

    For technology startups, using press releases is essential to building a better picture of their company and product. Getting the word out about new products, developments, or collaborations is also a good reason to issue a press release. 

    In this episode, I go over five reasons why press releases are essential and give tips on how to write an effective press release and send one out.



    #pressreleases #startups #marketing #technologystartups



    Resources for editing: 

    Grammarly

    Pro-Writing Aid


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    Send in a voice message: https://anchor.fm/bootstrapdigitalmarketing/message
    Support this podcast: https://anchor.fm/bootstrapdigitalmarketing/support

    • 18 min
    How to develop a successful value proposition for your business

    How to develop a successful value proposition for your business

    A value proposition is key to unlocking your business goals. It's the statement that describes what your business does and why it's worth paying for. Without a value proposition, you won't be able to get customers to take the action you want them to take. 

    In this episode, I go over five essential steps to creating a value proposition that delivers on your business goals.

    Visit my Website for more marketing tips and advice: Crackerjack Scribe

    #digitalmarketing #marketing #valueproposition #business


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    Send in a voice message: https://anchor.fm/bootstrapdigitalmarketing/message
    Support this podcast: https://anchor.fm/bootstrapdigitalmarketing/support

    • 17 min

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