Bootstrap Digital Marketing Laura Tate

Welcome to Bootstrap Digital Marketing, the podcast for entrepreneurs and marketers navigating the world of digital business. In today's episode, our host, Laura Tate, sits down with Tanay Shah, the founder of Pardy Panda, a successful app development and web backend systems company. Tanay shares his journey from a young entrepreneur stretching cash from game development to founding a thriving business. Together, they dive into the challenges, successes, and key insights that have driven Pardy Panda's growth, including the power of digital marketing, team building, and maintaining unwavering confidence in the face of failure. Join us as we uncover actionable strategies and invaluable lessons in "The Startup Frontier Explored: Lessons from Tanay Shah's Entrepreneurial Journey."






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In this episode of Bootstrap Digital Marketing, host Laura Tate engages in a thought-provoking conversation with guest Sharon Toerek, founder of Legal and Creative. Together, they explore the nuances of protecting and monetizing intellectual property and creative assets in marketing and advertising. From the impact of artificial intelligence on content creation and copyright protection to practical legal strategies for safeguarding original work, Sharon shares invaluable insights for marketing professionals. Tune in to gain a deeper understanding of the legal landscape surrounding creative assets and learn essential tips for navigating the evolving digital marketing terrain.



#copyright #generativeAI #businessmarketing #b2bmarketing


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In this episode of the Bootstrap Digital Marketing podcast, host Laura Tate explores the power of storytelling in marketing and how it can elevate your content strategy. She discusses how storytelling captures attention, builds brand identity, evokes emotions, and drives action. Using examples from Nike, Apple, and Dove, Laura demonstrates how effective storytelling can connect with consumers and inspire them.



To learn more about incorporating storytelling into your marketing, visit the Crackerjack Scribe website at crackerjackscribe.com. Get valuable marketing tips and advice to enhance your strategy.

Don't forget to subscribe to the Bootstrap Digital Marketing podcast on your favorite podcast app or follow this link to listen: https://bit.ly/BootstrapDigitalMarketingPodcast



#StorytellingInMarketing #BrandIdentity #ContentStrategy #MarketingTips






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In this episode of Bootstrap Digital Marketing, we delve into the importance of blogging and content creation for businesses. A strategy helps optimize content for search engines through keyword research, ultimately resulting in higher rankings and more traffic. We discuss recommended blog length, how to create an editorial calendar, and using social media to share blog content. We also touch on the importance of understanding and catering to your audience and how to generate ideas for blog topics. Additionally, we cover the significance of having a website ranked on page one of search engine results and the role of fresh, valuable content in establishing brand authority and trust. Join us as we explore the ins and outs of developing a successful blogging strategy for your business.

Visit CrackerjackScribe.com to learn more about your host, Laura Tate



Topics Covered in the Episode:


- Developing a Blogging Strategy and Editorial Calendar
- Optimizing Content for Search Engines through Keyword Research
- Creating Content for Social Media- Importance of Planning for Continuous Blog Content Creation
- Call to Action and Writing for the Ideal Buyer Persona
- Audience Research and Knowing Your Target Audience
- Generating Blog Post Ideas- The Importance of Having a Website Ranked on Search Engines
- Using Keywords for Organic Traffic and Higher Search Rankings
- The Importance of Fresh Content
- Establishing Trust and Connection with Valuable Content


- Voice AI Technologies
- Conducting Keyword Research to Find Popular Topics
- Building a Consistent Messaging and Trust in the Brand



Show resources:

Digital Marketing for Businesses Facebook Group👉 https://bit.ly/3inUcmp

Bootstrap podcast👉 https://bit.ly/40gwNTQ

Blog Post Ideas: 👉https://bit.ly/3Hbkn7X

Research Your Target Audience👉 https://bit.ly/3ZdxXyC

SE Ranking Keyword and SEO tool *



#strategy #editorialcalendar #keywordresearch #bloggingtips #growthmarketing #businessblogging



*This is an affiliate link, and I may receive a commission if you purchase a plan.


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On this episode of Bootstrap Digital Marketing, we dive into the world of business blogging and how it can benefit startups and established businesses. Our guest speaker highlights the importance of having a marketing strategy and understanding your target audience before creating a blog or website. We discuss various blogging platforms, such as WordPress, Medium, and LinkedIn, and their pros and cons. 

In addition, we offer key tips for setting up a blog and introduce an online course that goes in-depth on mastering business blogging. We also share various real-life success stories resulting from content marketing efforts where blogging played a crucial role. Tune in to learn how blogging can bring traffic to a website, establish brand authority and identity, and ultimately help you attract, engage, and convert your audience.

Sign up for the Free Virtual Class: From Zero to Million-Dollar Contracts: Mastering Business Blogging to Attract, Engage, and Convert Your Audience 

Register here: https://bit.ly/41zB5XZ

Space is limited, so sign up today!



#bloggingtips #podcast #startupmarketing #growthmarketing


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Whether you're building your website yourself or hiring a developer, there are many factors to consider. In this episode, we invited Brooklyn Taylor of Brooktown Design to discuss a few essential elements. We discuss what we believe is the best Website development platform, considering your target audience when designing your website and optimizing it for user experience and search engine optimization, in addition to a few other nuggets of information.


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