Bootstrapped to a successful exit with the power of Email Marketing

This week we have EComm brand founder Israa Alrawi  here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing. 

Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an easy sale when she needed to pivot her business due to a difficult pregnancy. 

In this podcast we cover- 

• Why market research is so important to create a good brand
• How to understand margins to make sure your store stays profitable
• Why is copy writing so important for ads
• Importance of having a face for your business
• Why is the technical part of email deliverability  important - SPF, DMARC and DKIM
• How to build a community around your brand
• Why look at your business data regularly