The Ryan Sullivan Show

Ryan R. Sullivan
  • 5.0 (26)
  • MARKETING
  • UPDATED WEEKLY

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

  1. The Compliance-Friendly Marketing Strategy for Financial Advisors: A Simple 100% Organic Inbound System for AUM Growth

    1D AGO

    The Compliance-Friendly Marketing Strategy for Financial Advisors: A Simple 100% Organic Inbound System for AUM Growth

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Advisors spend less than 2% of revenue on marketing, and I want to keep it that way. In this video, I walk you through my $0 organic marketing plan for RIAs and financial advisors. It’s built for advisors selling plans, wealth management, products, or a mix of all three, and it’s designed to work in 2026 and beyond. I also share a simple scripting structure that makes prep easy: hook, body, outro. Then we go into repurposing tools, posting cadence, and the compliance-friendly workflow that makes approvals way easier by getting the long-form transcript approved first. Finally, we talk conversion. Content creates attention, but clients come from having a clear bridge to a helpful free resource and actually starting real conversations. 📌 Jump In Here: 0:00 - Introduction 1:29 - Creating content 2:05 - What do I record? 3:46 - How are you recording this? 4:22 - Planning content 7:03 - Creating content from content 10:16 - How is all this 'compliance-friendly'? 11:04 - Posting content 15:36 - What do we need to create a content strategy? 16:57 - The Free Playbook 20:17 - Compliance __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    26 min
  2. The Ultimate Guide to Recording Talking Head Videos that Get Views

    JAN 26

    The Ultimate Guide to Recording Talking Head Videos that Get Views

    🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people don’t have a content problem, they have a setup problem. In this video, I break down a simple, repeatable system for recording talking-head videos without getting stuck in planning, gear, or editing. You’ll learn why lighting matters more than your camera, how to build a 5-minute setup with just a phone + mic + real light, and an easy scripting framework so you can stop overthinking and start publishing. 📌 Jump In Here: 0:00 - The real problem 0:59 - Step 1: Lighting 2:11 - Step 2: Make it easy 3:50 - Step 3: Planning + recording + post-production overview 5:11 - Script Science” 5:28 - Recording recap 5:40 - Editing advice 6:25 - Build the habit: publish to create momentum 6:38 - Closing thoughts if you hate video, choose a different medium __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    8 min
  3. 50 Podcast Growth Tips in 10 Minutes

    JAN 19

    50 Podcast Growth Tips in 10 Minutes

    🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script This week's episode is all killer, no filler. I'm delivering to you 50 tips about podcasting and how to grow your show successfully - in 15 minutes. From managing your guest list and designing episodes, to reposting, repurposing - as well as tons of tactical tips you can take and use immediately. This episode is your first and last stop whether you're starting tomorrow, or dropping your 100th episode today. 📌 Jump In Here: 0:00 - Intro 0:21 - How to 'Treat' your podcast 1:16 - Know exactly who your ideal listener is 1:57 - Match your title to your actual show 2:35 - Choose one 'core promise' 2:51 - Stick to one metric 3:05 - Design episodes that are binge-able 3:23 - Build a content system 3:45 - Your podcast guest list 4:17 - Turn case studies into podcast episodes 4:36 - Create a unique recurring segment 5:05 - Ask better questions 5:35 - Structure your interviews 5:58 - Do solo episodes too! 6:27 - Use different formats 6:54 - End every interview with these two questions 7:12 - Ask your guest questions people are afraid to ask 7:59 - Always have a backup microphone 8:14 - Start with a strong opening (and open w/ the hook) 9:14 - Batch record and use video 9:29 - Branding 9:49 - Use templates for.. 10:06 - Add captions to every single clip 10:19 - Episode design, clip posting 10:40 - Turn your episodes into other things 10:57 - Upload all your videos to YouTube 11:07 - Give the titles and thumbnails attention 11:18 - "Selling" your episode 12:10 - Never say.. 12:18 - Repost clips from old episodes 12:40 - End every episode with a CTA and build an email list 12:55 - Turn eps. into FAQs 13:08 - Your goal with a guest 13:27 - Use listener and client questions as prompts 13:46 - Get to know your listeners 14:03 - Don't pre-record every single time 14:20 - Reinforce the core philosophy every episode 14:30 - Measuring success 14:44 - The final tip.. 15:43 - Script science 16:20 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    18 min
  4. The Ultimate Guide to Podcast Equipment in 2026

    JAN 12

    The Ultimate Guide to Podcast Equipment in 2026

    🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script It's never been easier (or cheaper) to start a podcast. In this week's episode, I break down the essentials for any podcast setup: your microphone, your camera and one bonus item people often forget.. 📌 Jump In Here: 0:00 - Intro 0:47 - #1 The Value Stack 1:47 - #2 He does more 2:42 - #3 Clipping 4:28 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    8 min
  5. Breaking Down Alex Hormozi’s GENIUS Podcast Strategy

    JAN 5

    Breaking Down Alex Hormozi’s GENIUS Podcast Strategy

    🎬 Ready to start your podcast? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script You won't be the next Joe Rogan, or Alex Hormozi. But that doesn't stop you from capturing some of the success they've had by doing the same strategy they've employed. You don't need a studio, you don't need tens of thousands of dollars - I take you through three, actionable habits that you can start doing today to building your audience and listenership. 📌 Jump In Here: 0:00 - Intro 0:47 - #1 The Value Stack 1:47 - #2 He does more 2:42 - #3 Clipping 4:28 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    6 min
  6. Your Guide to Podcast Guesting After 60+ Interviews and $10,000+ in Revenue

    12/29/2025

    Your Guide to Podcast Guesting After 60+ Interviews and $10,000+ in Revenue

    🎬 Ready to start your podcast? Steal my free script and title ideas below. Learn how to turn every podcast guest spot into a content engine. We cover why guesting wins for promotion and networking, the simple local-recording trick that multiplies your clips, and an easy way to repurpose everything across video, audio, and text. 📌 Jump In Here: 0:00 - Intro 0:57 - Episode beginning 2:06 - Being a guest for content (and networking) 10:37 - Account-based podcasting 13:29 - Reviewing how you can SAVE on podcasting 16:21 - “How do I get started?” 18:10 - Wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    22 min
  7. The Bi‑Weekly Podcast Strategy: How to Post Half as Much and Get the Same Results

    12/22/2025

    The Bi‑Weekly Podcast Strategy: How to Post Half as Much and Get the Same Results

    Many people will tell you that you can use AI for just about anything – and others will tell you to avoid it at all costs. The truth? Somewhere in the middle. This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product. 📌 Jump In Here: 0:00 - Intro 0:34 - “Is it OK if I use AI?” 2:46 - Circumstances where you SHOULDN’T use AI 6:43 - The bottom line 10:59 - Episode warp-up 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    13 min
  8. Can AI Really Edit My Podcast? We Figured It Out, So You Don’t Have to

    12/15/2025

    Can AI Really Edit My Podcast? We Figured It Out, So You Don’t Have to

    Many people will tell you that you can use AI for just about anything – and others will tell you to avoid it at all costs. The truth? Somewhere in the middle. This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product. 📌 Jump In Here: 0:00 - Intro 0:34 - “Is it OK if I use AI?” 2:46 - Circumstances where you SHOULDN’T use AI 6:43 - The bottom line 10:59 - Episode warp-up 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    14 min
See All (200)

5
out of 5
26 Ratings

About

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

Information

  • Creator
    Ryan R. Sullivan
  • Years Active
    2018 - 2026
  • Episodes
    200
  • Rating
    Clean
  • Copyright
    © PodcastPrinciples.com
  • Show Website
    The Ryan Sullivan Show