Boringly Effective

Andrei Tarnovski
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The marketing podcast where marketing fundamentals beat marketing fads. Every time. Marketing is full of people selling magic. Boringly Effective is for the rest of us — the ones who’d rather learn what actually moves the needle than chase whatever’s trending on LinkedIn this week. Hosted by a marketing strategist who’s spent a career obsessing over effectiveness (and debunking the fake wisdom that gets in its way), each episode sits down with people who’ve earned the right to an opinion — starting with Mark Ritson and Andrew Tindall, recorded live at Cannes Lions 2026. No hacks, no buzzwords, no “growth secrets.” Just the fundamentals, argued properly.

Tập

  1. 2 ngày trước

    Andrew Tindall — When Not to Test Creativity, AI Prediction, and the Real Signal of Effectiveness

    In this episode of Boringly Effective, Andrei Tarnovski speaks with Andrew Tindall of System1 about creative testing, AI, emotional response, and the practical realities behind effective marketing. They get into: - why most creative data should only be spent on the top 10% of assets - why AI prediction still cannot replace real human response - what System1's new model says about creative effectiveness - why positive emotion still tends to win - the economics of B2B creator content - why the current AI boom is heading toward a price war - why craft remains a powerful signal of quality If you care about marketing effectiveness, creative testing, brand building, and the gap between theory and reality, this is a conversation worth your time. Boringly Effective is a podcast about the boring work that makes marketing work. A sharp, candid conversation for marketers who want less noise and more truth.

  2. 6 thg 7

    Mark Ritson on Pricing, Brand Building, the Future of Marketing, and Cannes Lions 2026

    Mark Ritson joins Andrei Tarnovski on Boringly Effective to talk about marketing effectiveness, pricing, creativity, Cannes Lions, luxury brands, Madonna, Baudrillard, Romania, sex, beer and why the boring fundamentals still matter. Mark Ritson joins Andrei Tarnovski for the first episode of Boringly Effective, a podcast about the marketing fundamentals that actually work. Recorded at Cannes Lions 2026, this conversation begins with a deceptively simple question: does all the marketing talk at Cannes actually change how companies behave? From there, Ritson and Tarnovski move through the things marketers claim to believe in — effectiveness, long-term brand building, creativity, pricing, strategy and focus — and the things companies often do instead: chase short-term numbers, underinvest in media, overcomplicate objectives and underestimate the commercial power of price. There is plenty of proper marketing in this episode. Ritson argues that pricing may be the most underappreciated lever in marketing, explains why creativity can amplify media spend but rarely replace it, and reflects on what smaller and more Latin markets may understand about creativity that Anglo-Saxon markets often miss. There is also BMW, Chanel, Burberry, Apple slowly becoming a luxury brand, Madonna-style reinvention, Jean Baudrillard, the public performance of being “Mark Ritson”, the Mini MBA, Bucharest, țuică, dogs, beer, flooring and one marketing joke about innovation. In this episode: - Why marketers still underestimate pricing - Why fewer objectives might make companies better at marketing - Whether Cannes Lions changes marketing practice or just creates conversation - Why creativity multiplies investment, but cannot usually compensate for no investment - What BMW and Chanel get right about reinvention without losing the core - Why Apple may be on a long road toward becoming a luxury brand - What Baudrillard has to do with the video version of Mark Ritson - Why Ritson’s public bluntness is mostly real, but not the whole person - Why the answer to every marketing question is apparently “innovation” Boringly Effective podcast is hosted by Andrei Tarnovski, marketing strategist and founder of the consultancy studio TARNOVSKI. The show is for marketers, founders, strategists, agency people and brand leaders who prefer fundamentals over fashion. No magic. No hacks. Just the fundamentals, argued properly. This Cannes Lions series was produced by SYMBOLON.studio, with support from the FEPIC.ro and ARICE.gov.ro. Subscribe to Boringly Effective for more conversations about marketing effectiveness, strategy, creativity and the boring work behind brands that actually grow: www.BoringlyEffective.com

    Mark Ritson on Pricing, Brand Building, the Future of Marketing, and Cannes Lions 2026
  • 2 tập

Giới Thiệu

The marketing podcast where marketing fundamentals beat marketing fads. Every time. Marketing is full of people selling magic. Boringly Effective is for the rest of us — the ones who’d rather learn what actually moves the needle than chase whatever’s trending on LinkedIn this week. Hosted by a marketing strategist who’s spent a career obsessing over effectiveness (and debunking the fake wisdom that gets in its way), each episode sits down with people who’ve earned the right to an opinion — starting with Mark Ritson and Andrew Tindall, recorded live at Cannes Lions 2026. No hacks, no buzzwords, no “growth secrets.” Just the fundamentals, argued properly.

Thông Tin

  • Nhà sáng tạo
    Andrei Tarnovski
  • Năm hoạt động
    2026
  • Tập
    2
  • Xếp hạng
    Thô tục
  • Bản quyền
    2026 © Andrei Tarnovski. Все права защищены.