Born To Be Brilliant

Lucy Shrimpton

Born To Be Brilliant® is a podcast for those who know they’re capable of more, without pushing harder or losing themselves. Hosted by Lucy Shrimpton, speaker and writer in human performance and wellbeing, the show explores identity, human behaviour, high performance, and authenticity in an AI driven world. This is a space for depth, clarity, and alignment, where success feels as good on the inside as it looks on the outside.

  1. MAY 5

    058: Why Your Business Isn't Making Money As Easily Right Now (And What To Do About It)

    If business has felt harder recently, like the effort you're putting in isn't quite producing what it should, this episode is worth your time. Something has genuinely shifted in the business landscape over the last couple of years. Buyer behaviour is different, trust takes longer to build, and the strategies that were working reliably not so long ago were designed for conditions that have since changed significantly. And yet most of the advice circulating right now is sending business owners in completely the wrong direction, towards more output, more pivoting, more of everything except the one thing that actually makes a difference. In this episode I talk honestly about what has actually changed and why that's not a personal failure, the difference between adaptation and reinvention and why that distinction matters so much right now, the internal layer underneath the strategy that most business content never touches, and something from my own decade-long journey of searching for the answer in every external place before realising it had been inside me the whole time. This isn't a doom and gloom conversation. It's an honest one. And I think if you've been sitting with that quiet feeling that it shouldn't feel this hard, it's going to land. Links mentioned in this episode: Register for the upcoming live webinar — Get Out Of Your Own Way: https://www.lucyshrimpton.com/webinar Join the e-School waitlist and be first to know when doors open: https://www.lucyshrimpton.com/membership Read the accompanying article: https://www.lucyshrimpton.com/podblog

    12 min
  2. APR 14

    055: Why Organisation Isn’t About Tidiness And What It’s Really Costing You, with Tracy Hoth

    In this episode, I’m joined by Tracy Hoth, an organisational expert who brings a refreshing and deeply practical perspective to what it really means to be organised. We explore how disorganisation goes far beyond clutter and untidiness. It can impact your time, your relationships, your confidence, and even your health. Tracy shares how clutter creates friction in your life and why that friction is often the thing holding you back from the next level in your business and wellbeing. We also dive into the difference between a mindset gap and a skill gap, and why so many people stay stuck because of the identity they’ve been carrying for years. This conversation will help you see organisation in a completely different way, not as perfection, but as alignment. If you’ve ever felt overwhelmed, stretched, or like things are slipping through the cracks, this episode will bring clarity and calm. Whether it’s organisation or something else, discover what’s capping your income and subsequently your impact. Take my free income ceiling audit here: https://link.lucyshrimpton.com/qr/H47HnSBtn0Rv Connect with Tracy Hoth Website - Simply Squared Away 15 Minute Declutter Challenge - 15 Minute Declutter Challenge The Organized Coach Podcast - The Organized Coach Podcast The Only 5 Digital Files You'll Ever Need to Run a Smooth (and Profitable) Business - The Best Coaches Are Hiding Behind Cluttered Files Instagram - @tracyhoth LinkedIn - Tracy Hoth

    43 min
  3. MAR 31

    053: The Hidden Cost of Success: How to Build a Business That Supports Your Life, Not Consumes It

    So many entrepreneurs start their business chasing freedom. More freedom. More flexibility. More choice about how they live and work. Yet somewhere along the way, the business that was meant to give them their life back becomes the very thing that consumes it. In this conversation with business growth strategist Emma Hine, we explore a truth that many successful entrepreneurs quietly experience but rarely talk about. What happens when the business looks successful from the outside, yet inside it no longer feels aligned with the life you actually want to live? Emma shares her deeply personal journey from building a million pound business that appeared thriving on paper, to realising it had slowly taken over every part of her life. What followed was a radical decision to walk away and rebuild a business designed around freedom, simplicity and sustainability. We talk honestly about success, ambition, burnout, resilience, systems, and why designing your business intentionally matters more than most people realise. This is a powerful conversation about redefining success on your own terms and creating a business that truly supports the life you want to live. In this episode we explore: Why many entrepreneurs accidentally build businesses that trap them The difference between external success and genuine fulfilment How systems and simple processes create more freedom in business The hidden pressures many ambitious people carry Why clarity about the life you want must come before business strategy The resilience that entrepreneurship really requires How to build a business that sustains your life rather than consuming it Emma’s story is also a deeply moving reminder that life is precious, unpredictable, and far too short to spend trapped inside a business that no longer feels right. If you’ve ever wondered whether your business is truly supporting the life you want, this conversation will give you a lot to reflect on. You can find Emma here: https://emmahine.co.uk If you’re curious about your own path and what might be holding you back from stepping fully into your brilliance, take my free quiz here: https://www.lucyshrimpton.com/quiz

    40 min
  4. MAR 24

    052: The Hidden Identity Shift That Unlocks Your Next Level in Business

    In this episode, I want to explore something that sits underneath almost every plateau, burnout moment, or invisible ceiling in business. And that is identity. Over the years working in human optimisation with entrepreneurs, I’ve noticed a fascinating pattern. The very traits that help you build success in the first place can eventually become the exact things that limit your next level. Determination. Resilience. The ability to keep going when others stop. These qualities are powerful. But if they’re fuelled by survival mode, nervous system pressure, or outdated identity patterns, they can quietly create stress, overwhelm, and even self sabotage. So what happens when your current identity simply can’t hold the next level of success you’re moving towards? In this conversation I share: • Why high performers often operate in survival mode without realising it • The subtle signs your nervous system is overloaded • How identity shifts can feel uncomfortable or even disorienting • Why entrepreneurs sometimes sabotage success once things become easier • The deeper work of upgrading your “human operating system” True growth isn’t just about strategy or working harder. It’s about aligning your mind, body, and inner guidance so you can actually hold the success you’re creating. When those elements come into alignment, something powerful happens. Your brilliance starts to shine in a way that feels sustainable, expansive, and deeply fulfilling. If you’ve ever felt like you’re capable of more but something invisible is holding you back, this episode will help you understand what might really be going on beneath the surface. If you’d like to discover more about how you operate at your best, take my free quiz here: https://www.lucyshrimpton.com/quiz I’d love to hear what resonates with you from this conversation, so feel free to message me or leave a comment where you’re listening.

    19 min

About

Born To Be Brilliant® is a podcast for those who know they’re capable of more, without pushing harder or losing themselves. Hosted by Lucy Shrimpton, speaker and writer in human performance and wellbeing, the show explores identity, human behaviour, high performance, and authenticity in an AI driven world. This is a space for depth, clarity, and alignment, where success feels as good on the inside as it looks on the outside.