Bottleneck Breakthrough Audiobook - Chapter 2 - The Big Idea | Ep 23

“The basic approach to positioning is not to create something new and different, but to manipulate what’s already in the mind, to re-tie the connections that already exist.” — Al Ries & Jack Trout

Chapter 2 walks you through developing brilliant positioning by finding your Big Idea that cuts through the clutter of the marketplace to draw prospects to you.