Boutique Practices: Profitable, Part-Time Practice Strategies for Christian Women Chiropractors & Physical Therapists

Dr. Alex Pankoke - Boutique Practice Blueprint™ Creator, Healthcare Coach, Business Strategist, Chiro, Wife, Mother
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Welcome to Boutique Practices — the podcast for Christian women in healthcare who want a part-time, cash-based, highly profitable, low-maintenance, social-media-optional practice that delivers life-changing results for patients and leaves margin for marriage, motherhood, ministry, and every other calling God has placed on your life. I’m your host, Dr. Alex Pankoke — chiropractor, entrepreneur, coach, and busy mama — joined often by my dear friend, colleague, and biz bestie-- Dr. Lauren Collins. Together, we’re here to show you how to use heavenly strategy to build a practice that honors your mantle as a healer while keeping your business simple, sustainable, and deeply aligned with your values. Inside, you’ll learn how to: ✨ Transform your clinic into a boutique, high-touch, transformational practice. ✨ Build a profitable, sustainable business model without burnout. ✨ Serve patients with excellence — without relying on social media or drowning in overhead. ✨ Create more freedom, impact, and joy in both your work and your home. 💜 Come join the conversation inside our brand-new community on Skool. It’s a distraction-free hub where you’ll find podcast resources, free trainings, Coffee with Dr. Alex sessions, and a network of other faith-led women in healthcare. Join here! So whether you’re rocking scrubs, yoga pants, or a spit-up-covered t-shirt, take a deep breath, press play, and let’s build the practice God is calling you to. 📲 Connect with us: Email: hello@boutiquepractices.com If this podcast encourages you, please leave a review — your words help other Christian women in healthcare find the strategies and encouragement they’ve been praying for.

  1. 4H AGO

    030 \\ Social Media in Your Boutique Practice: Is It Worth It Anymore? Dr. Lauren’s Journey + Strategies That Work Today

    In this episode of the Boutique Practices Podcast, Dr. Lauren Collins shares her real-life journey with social media—both the highs and the headaches—and what she’s learned as a boutique practice owner and nano-influencer. Whether you love creating content or dread it, this conversation will help you decide if social media should be a central part of your practice growth, or if you’d rather take a “social media optional” path. We’ll talk about the latest algorithm shifts, how to build authentic connection without burning out, and how to use your presence strategically without letting Instagram take over your life. 👩‍⚕️ This episode is a must-listen for Christian women in chiropractic, physical therapy, and occupational therapy who are craving margin, sustainability, and peace in their practices. ➡️ Join our free Boutique Practices Skool community for coaching coffee hours, connection, and exclusive trainings: skool.com/boutique-practices

    18 min

  2. 4D AGO

    029 \\ The Social Media Optional Practice: How to Grow Your Healthcare Business Without the Algorithm Part 1

    Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable. We’ll talk about: The hidden costs of creating endless reels and chasing algorithm changes Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients who are already searching for you The difference between intent-based searching (Google) and scroll-based searching (social media) How to build a marketing funnel that works for your unique strengths — whether that’s podcasting, writing, or referral networks If you’ve ever thought, “I don’t enjoy creating content… there has to be another way,” this episode will show you that yes, you can build a thriving boutique practice without sacrificing your peace, your margin, or your time. 👉 Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business. 👉 Join the Boutique Practices Skool community for free coaching coffee hours, community, and exclusive trainings:   Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.

    22 min

  3. SEP 28

    028 \\ Stop Selling Essential Oils and Start Delivering Results: Escaping the Distraction Trap in Your Boutique Practice

    Hey friend, today’s episode might sting a little, but I believe it’s going to set some of y’all free.   So many women in healthcare are caught in what I call the distraction trap. Every week your inbox is flooded with “game-changing” products, add-ons, or shiny new gadgets that promise profit. Without a clear filter, it’s easy to say “yes” to everything—and before you know it, your message is watered down, your schedule is overrun, and your profit is leaking.   In this episode, I’ll show you how to:   Recognize shiny objects vs. true value-adds for your practice. Use clarity on your ideal patient and core offer as your best filter. Audit your ROI so you stop pouring time into “profit centers” that don’t actually profit.     I’ll also share the hard lessons I’ve learned from wasting thousands on unused courses and devices… as well as the few investments that were worth every penny because they aligned perfectly with my ideal patient and my practice vision.   👉 Want to learn how to build a low-maintenance, all-cash practice that actually pays you well? Join me inside the Boutique Practice Bootcamp.   👉 Ready for deeper mentorship and community? Apply for the Boutique Practice Mentor Mind.   If you’ve ever felt torn between building a real business and chasing little side hustles that drain your energy, this episode is for you.

    21 min

  4. SEP 24

    027 \\ The Key to a Low-Maintenance, High-Profit Practice (and It’s Not More Marketing)

    When you hear the word systems, do you instantly think “rigid, boring, not for me”? You’re not alone. But in this episode of Boutique Practices, Dr. Alex reveals why systems are actually one of the biggest keys to creating more margin — in your schedule, your mind, your home, and your relationships. You’ll discover: Why margin isn’t just empty space, and how systems create breathing room for what matters most The surprising way decision fatigue can drain your energy (even if your patient load is light) The five key areas every boutique practice owner should systematize: operations, patient experience, home, family life, and key relationships How to make systems so simple anyone can follow them — without overcomplicating or overbuilding Why boundaries (in your practice and personal life) actually increase freedom Dr. Alex also shares practical examples from her own practice and home, plus the exact steps she teaches inside the Boutique Practice Mentor Mind to help you build a streamlined, profitable, part-time, all-cash practice that leaves you with the margin you’ve been craving. 💡 Next Step: Join us for the Boutique Practice Bootcamp starting September 22nd! In just 5 days, we’ll show you how to design a boutique practice that’s low-maintenance, transformational, and built for your current season of life. boutiquepractices.com/bootcamp boutiquepractices.com/mentormind 📲 Let’s Connect: Email: hello@boutiquepractices.com If this episode encouraged you, please leave a review — your words help other Christian women in healthcare find the strategies and encouragement they’ve been praying for.

    20 min

  5. SEP 21

    026 \\ Could You Really See Patients Just 6-10 Hours a Week and Earn a Fulltime Income? Here’s How I Do It With a Boutique Practice

    People hear me say I see patients for just four hours a week and immediately ask: “How is that even possible?” In this episode of Boutique Practices, I’m taking you behind the scenes — from the crash-and-burn season where I nearly lost my practice to how I rebuilt it with intention, and exactly what my four-hour workweek looks like now. You’ll learn: How I went from 8+ hours/week to scaling too fast… and why it failed The simple, lean model that lets me cover my monthly overhead in one patient shift How I work just 6 total hours a week (4 seeing patients + 2 admin) and still generate $6–7k/month to put toward profit, debt paydown, or salary Why you can’t just “cut hours” and expect this to work — and the 5 essential puzzle pieces that make the boutique model successful How to set fees with both compassion and profitability in mind If you’ve dreamed about a practice that gives you more freedom without sacrificing income — or if you want to rebuild from burnout without starting over — this episode will show you it’s possible. 💡 Next Step: Join us for the Boutique Practice Bootcamp starting Monday, September 22nd. For just $17, you’ll get the step-by-step blueprint to create a profitable, part-time, all-cash practice that aligns with your current season of life. boutiquepractices.com/bootcamp boutiquepractices.com/mentormind 📲 Let’s Connect: Email: hello@boutiquepractices.com If this episode encouraged you, please leave a review — your words help other Christian women in healthcare find the strategies and encouragement they’ve been praying for.

    19 min

  6. SEP 17

    025 \\ The Thing Nobody’s Saying (But Everyone’s Feeling)

    This Ain’t That This episode wasn’t on the calendar. But I felt an urgency to pause and record a different kind of message — one that may sting a little, but also might be exactly what you’ve been praying for. I’m pulling back the curtain on the why behind Boutique Practices, and the hidden danger I’ve seen in the way so many healthcare providers are building their businesses. If you’ve ever felt a quiet unease about the rooms you’ve been learning from, the advice you’ve been following, or the direction your practice has been drifting… this is for you. Fair warning: it may ruffle feathers. But clarity is worth it. 🎧 Listen now, and if this episode speaks to you, share it with a friend who needs the reminder too. ________________ 🔗 Resources & Next Steps: Join the Boutique Practice Bootcamp → boutiquepractices.com/bootcamp Apply for the MentorMind (1:1 + community coaching) → boutiquepractices.com/mentormind Leave a review + screenshot it to hello@boutiquepractices.com for a chance at a free 1:1 coaching call

    41 min

  7. SEP 14

    024 \\ Clients, Not “Patients”: The Mindset Shift That Changes Everything

    If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll hear real examples (moms, athletes, birth preferences), how client vs. patient mindset changes everything, and why alignment is the fastest path to a low-maintenance, profitable, all-cash boutique practice. Inside, we cover: How psychographics shape messaging, website, visual brand, workflows, and hours The “stage of change” filter to stop handholding and start serving the ready Practical tweaks to make your practice social-media-optional and 20-hours-a-week (or less) Turning alignment into conversions without pressure or gimmicks 👉 Want step-by-step help? Join the Boutique Practice Bootcamp beginning September 22—five days of live, faith-fueled, action-packed training for Christian women in healthcare. Show up live to be entered for daily prizes and the grand prize: a private coaching package with Dr. Alex. (Replays will be available later, but prizes are live-only.) Grab your spot: Boutiquepractices.com/bootcamp

    30 min

  8. SEP 10

    023 \\ The Surprising Reason So Many Healthcare Providers Are Scaling Down (and Thriving)

    Have you ever panicked when life slowed you down — because you’ve only ever known how to go full speed? In this episode of Boutique Practices, Dr. Alex unpacks the high-achiever mindset, how our cultural upbringing can keep us running at a pace God never intended, and why “slowing down” might be the exact move that propels you into your next season of calling. You’ll discover: Why many Christian women in healthcare feel torn between ambition and alignment The difference between being anointed and being appointed — and why timing matters How cultural narratives have shaped (and sometimes distorted) our view of success, motherhood, and practice ownership The biblical blueprint for building a boutique practice in the right season Practical ways to create margin, sustainability, and profitability without sacrificing your God-given assignments If you’ve been striving, scaling, or sprinting outside of God’s pace — and you’re ready to build a part-time, cash-based, low-maintenance, transformational practice that fits both your calling and your season — this conversation will bring peace, clarity, and permission to move differently. ----more---- 💡 Next Step: Join us for the Boutique Practice Bootcamp — starting September 22nd! In 5 days, you’ll learn the exact steps to build or realign your practice so it’s profitable, sustainable, and aligned with your God-given calling. 👉 Join the Boutique Practice Bootcamp for $17 - boutiquepractices.com/bootcamp ----more---- 💬 Apply for the Boutique Practice Mentor Mind – One-on-one coaching + community for Christian women in healthcare who want to grow profitable, faith-led practices. boutiquepractices.com/mentormind 📲 Let’s Connect: Email: hello@boutiquepractices.com If this episode encouraged you, please leave a review — your words help other Christian women in healthcare find the strategies and encouragement they’ve been praying for.

    25 min
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5
out of 5
23 Ratings

About

Welcome to Boutique Practices — the podcast for Christian women in healthcare who want a part-time, cash-based, highly profitable, low-maintenance, social-media-optional practice that delivers life-changing results for patients and leaves margin for marriage, motherhood, ministry, and every other calling God has placed on your life. I’m your host, Dr. Alex Pankoke — chiropractor, entrepreneur, coach, and busy mama — joined often by my dear friend, colleague, and biz bestie-- Dr. Lauren Collins. Together, we’re here to show you how to use heavenly strategy to build a practice that honors your mantle as a healer while keeping your business simple, sustainable, and deeply aligned with your values. Inside, you’ll learn how to: ✨ Transform your clinic into a boutique, high-touch, transformational practice. ✨ Build a profitable, sustainable business model without burnout. ✨ Serve patients with excellence — without relying on social media or drowning in overhead. ✨ Create more freedom, impact, and joy in both your work and your home. 💜 Come join the conversation inside our brand-new community on Skool. It’s a distraction-free hub where you’ll find podcast resources, free trainings, Coffee with Dr. Alex sessions, and a network of other faith-led women in healthcare. Join here! So whether you’re rocking scrubs, yoga pants, or a spit-up-covered t-shirt, take a deep breath, press play, and let’s build the practice God is calling you to. 📲 Connect with us: Email: hello@boutiquepractices.com If this podcast encourages you, please leave a review — your words help other Christian women in healthcare find the strategies and encouragement they’ve been praying for.

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