48 episodes
Brain Lava Team ODEA
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- Business
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5.0 • 2 Ratings
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We’re Team ODEA, a group of strategists, technologists and creatives that believe marketing is energizing. It’s not board room meetings and tactics that lack results. It’s innovative, strategic, imaginative and BOLD! Our mission is to make marketing approachable and actionable for all businesses, regardless of product, service or industry.
Each episode of Brain Lava unpacks a different element of marketing or tech. We share our thoughts as marketers and ask for yours too.
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EFBC Night of Knowledge Audio White Paper
Listen to Patty Rioux discuss how to hire, motivate and retain rock star marketers and her experience with presenting at EFBC's Night of Knowledge event.
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Episode 5 - BOLD Marketing We Admire Part 10
We decided to shake things up a bit and share “BOLD Marketing We Admire” in a fresh way – a podcast! This fun episode features all members of team ODEA sharing the details on their BOLD pick.
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Episode 4- COVID-19
You've got questions. We've got answers. The Entrepreneur and Family Business Council hosted a free conference call, "Helping You Deal With COVID-19: Ask the Strategic Partners Conference Call". Each of the EFBC's Strategic Partners provided guidance for these difficult times in areas spanning law, finance, marketing (that's us!), IT, accounting, insurance, HR and banking. Weren't able to attend the virtual meetup? We've got you covered. Find the answers to your business related COVID-19 questions here.
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Just a Slice: Keeping Your Content Digestible
There’s no better way of explaining why it’s important to keep content simple on marketing assets like a good food analogy. Check out this week’s episode where Patty is joined by ODEA graphic designer, Stephanie to talk about two things we love: keeping content digestible and Portillo’s chocolate cake.
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Three Tips for Marketing in 2020: No Crystal Ball Needed
In this week’s episode, we’re excited to have Andrea Durfey, marketing and communications strategist, join ODEA President, Patty Rioux! Andrea’s been in marketing for nearly thirty years with a brain full of insights she’s ready to share. On this episode, Patty and Andrea discuss marketing in 2020 and three areas businesses should focus their marketing efforts.
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Brain Lava is Back: Why It's OK to Press 'Pause'
Welcome to season two of Brain Lava! We’re so excited to be back and kicking off this week’s episode with one of our favorite “Patty-isms”, Marketing is a marathon, not a sprint. But sometimes you have to hit pause on a project and take some time to retool before you get back in the race. And that’s okay! Take a listen to this week’s episode to hear how ODEA is using this very advice to take Brain Lava to the next level.