99 episodes

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Brainfluence Roger Dooley

    • Marketing
    • 4.7, 63 Ratings

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

    Fewer, Richer, Greener – An Optimistic Future with Larry Siegel

    Fewer, Richer, Greener – An Optimistic Future with Larry Siegel

    Larry Siegel is the Gary P. Brinson Director of Research at the CFA Institute Research Foundation and an independent consultant, writer, and speaker. He has written, co-authored, or edited a large number of journal articles, magazine articles, and CFA Institute Research Foundation monographs, and his book, Fewer, Richer, Greener: Prospects for Humanity in an Age of Abundance, reached #1 in Economics and #1 in History on Amazon shortly after its release.
    In this episode, Larry shares his take on abundance from a fact-based perspective and debunks some common notions about the direction in which the world is headed. Listen in to hear why he says we have every reason to be optimistic about the future—despite the doomsday stories that so often make up the news cycles—and why the coronavirus pandemic has exposed society’s fault lines the way it has. If you’re in need of a bit of optimism in your life, this is an episode you don't want to miss!
    You can find show notes and more information by clicking here: https://bit.ly/3hHMZYg

    • 32 min
     The Right Way to Test User Experience with Peter Ramsey

     The Right Way to Test User Experience with Peter Ramsey

    Peter Ramsey is the founder of Built for Mars, a UX consultancy with the simple goal of helping people build better product experiences. He is known for publishing detailed teardowns of the user experience for known brands such as Disney+, MailChimp, and many more. His latest project was a detailed evaluation of common processes at a dozen traditional and challenger banks and fintech firms.
    An entrepreneur and expert in user experience, Peter joins the show today to discuss the metrics that can be measured to evaluate your company's user experience, as well as the steps that can be taken to improve these results. Listen in to learn the benefits of using a site search on your website, why companies rely too much on data, and more.
    You can find show notes and more information by clicking here: https://bit.ly/2Ww7zTm 

    • 37 min
    Atomic Habits with James Clear (Repeat)

    Atomic Habits with James Clear (Repeat)

    *Original air date: October 13, 2018.*
    James Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, and The Next Web.
    An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success.
    You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg  

    • 39 min
    The Age of Influence and Influencers with Neal Schaffer

    The Age of Influence and Influencers with Neal Schaffer

    Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand.
    Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline.
    You can find show notes and more information by clicking here: https://bit.ly/2O0REHP

    • 38 min
    Fast-Track Your Business with Laura Patterson

    Fast-Track Your Business with Laura Patterson

    Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing.
    In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth. 
    You can find show notes and more information by clicking here: https://bit.ly/2COEKKL

    • 33 min
    Blindsight: How Marketing Reshapes Our Brains

    Blindsight: How Marketing Reshapes Our Brains

    Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands.
    Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand.

    You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ 

    • 35 min

Customer Reviews

4.7 out of 5
63 Ratings

63 Ratings

Caribbeangirlsf1234 ,

So insightful and entertaining!

I recently started listening to the Brainfluence Podcast and I've really been enjoying it. I own my own business and work in marketing and I love that this podcast offers a new perspective on a lot of topics related to what I do in both an insightful and entertaining way. Highly recommend!

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an entrepreneur or marketer, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Roger does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - by leveraging the neurological hardwiring and natural perceptions your customers already have 🙌. Highly recommend listening and subscribing!

GLR Writer ,

Great Guests and Great Insights

I listen to a lot of podcasts and Brainfluence is one of the few I listen to immediately when it shows up. Roger is a great interviewer (and author btw) and consistently does an excellent job of teasing out the most important nuggets of wisdom from every guest he has on his show. Episodes are short and packed with useful information. Give it a listen and I'm sure you'll agree.

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