100 episodes

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Brainfluence Roger Dooley

    • Business
    • 4.6, 46 Ratings

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Customer Reviews

4.6 out of 5
46 Ratings

46 Ratings

The Note Guy ,

Awesome Content

Roger does an amazing job as a host and interviewer. I’m loving the content and guests. Definitely binge worthy!

bsygrrl ,

Cracker Jack Prize

Roger's interview style is an easy listen: warm, friendly and laid back. The interviews feel like an easy discussion between friends with incredible new thoughts and ideas randomly sprinkled throughout. For me, it's like the surprise inside the Cracker Jack box.
You will not be disappointed.

BreenieAhearn ,

Great Content and Variety of Guests

I’ve listened to Roger’s podcast for years. I came into contact with it after reading his book Brainfluence. If you want to understand how neuroscience intersects with sales, marketing and many other disciplines this is the podcast to listen to. I appreciate the variety of guests Roger has because of the different applications they bring to the discussion. On a personal level, I had the opportunity to meet Roger on a trip to Austin. He was generous with his time and knowledge which was so kind of him.

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