Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com
Wired Co-founder Kevin Kelly's 50-Year Project
One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating.
Book link: https://amzn.to/33rqNzv
Show notes link:
Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he’s also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia.
Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed “disappearing even from first sight”. He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East.
Kevin’s current title at Wired is “Senior Maverick,” a designation I’m sure you will agree is appropriate.
Business Unusual with Nathalie Nahai
In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meaning of eudaimonic culture, and examples of companies with eudaimonic culture.
Sludge with Cass Sunstein
Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He’s co-author with Richard Thaler of the best-seller NUDGE.
Sunstein's new book is SLUDGE, which builds on the ideas in Nudge and describes how bad processes, whether unintentionally bad or bad by design, waste billions of dollars and untold hours in effortful citizen and customer experience. Sunstein joins Brainfluence for a lively discussion of sludge, friction, and how to make the world a better place.
The Referable Speaker with Andrew Davis
Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets.
Throughout this fascinating episode, Davis reveals his first-hand experience of adapting to virtual events in light of the COVID-19 pandemic and discusses the importance of production quality. The influential marketing expert also shares the secret to becoming an in-demand speaker, offering valuable advice on how to captivate and delight your audience. Key points covered throughout the episode include:
Show Notes Page: https://www.rogerdooley.com/andrew-davis-referable/
[0:40] - Introduction to Andrew Davis.
[1:24] - Embracing virtual events and presentations.
[2:06] - Andrews’s top three learnings of creating successful virtual experiences.
[5:17] - The creation of The Referable Speaker.
[8:29] - The four categories of public speakers.
[12.37] - How to surprise and delight your audience.
[19.43] - The key to attracting referrals.
[23.40] - The journey to now: an insight into Andrews professional roadmap.
[25.04] - The power of tracking data for growth.
[26.24] - Mastering customization and knowing your audience.
[28.24] - The impact of a signature bit.
Online Neuromarketing with Thomas Zoëga Ramsøy
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and behaviors.
In this episode, we discuss how Neurons’ eye-tracking tool works, the circumstances where eye tracking can really make a difference, and when you should consider combining this technology with other neuromarketing tools. Listen in to learn how organizations can harness the power of neuromarketing (without the often hefty price tag) and how the pandemic has had a lasting impact in the neuromarketing space.
You can find show notes and more information by clicking here: https://bit.ly/36ZeyZN
A Minute to Think with Juliet Funt
Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work.
Listen in as Juliet explains what white space is and why it is so important to enhance productivity in the workplace and get away from the hustle culture that has so many of us feeling burned out. She also shares some of the small ways that white space can be incorporated into your day, why we need to break the assumption that white space is only for recuperation, and tips on how to get away from living in your inbox so you can be less frazzled and more productive.
You can find show notes and more information by clicking here: https://bit.ly/2VZ1n8X
Roger never fails to set a comfortable and laid-back atmosphere between him and his guests - it's almost like listening to a discussion between friends. The topics are always super insightful and well-rounded too.
Roger, host of the Brainfluence podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
So insightful and entertaining!
I recently started listening to the Brainfluence Podcast and I've really been enjoying it. I own my own business and work in marketing and I love that this podcast offers a new perspective on a lot of topics related to what I do in both an insightful and entertaining way. Highly recommend!