77 episodes

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics Melina Palmer

    • Marketing
    • 4.7, 78 Ratings

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Customer Reviews

4.7 out of 5
78 Ratings

78 Ratings

Tori Boats ,

Most useful business marketing podcast!

If you are looking for practical tips to implement buyer psychology, you don’t want to miss The Brainy Business podcast! Melina takes her time and runs through several practical examples without being icky. I can’t get enough.

helfbei ,

Boring & Scripted

You can tell the podcaster is reading from a pre determined script. This makes the podcast extremely dull.

dapperdude7 ,

Kudos

Excellent podcast! I am not a business owner but find the info that Melinda presents actually helps the consumer also to become more aware of techniques that are being used to sell us things that we may or may not need. My general interest in behavior,psychology and neuroscience means this is a valuable addition to my mental toolkit.thanx

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