Brand Archetypes Kevin Skarritt & Amy Zander

Some things in our culture disappear.  Even in the world of branding, change happens. Part of the challenge of being in business is keeping tabs on changes that affect our operations.  This is not to say you need to react to every change that comes your way … but you need to be sensitive to…

You see ALL kinds of company names out there.  Almost 2/3 of a million new companies, in the U.S. alone, are spawned each year.  And, although some of those names are good, what we’re talking about today is bad company names and how to avoid them! Here are some things to consider: Make it Memorable…

Kevin Breaks down five episodes from the relatively new brand, Ladder Life Insurance.  They get classified into three groups; The Good, The Bad, and .... you guessed it ... The Ugly. 

Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here…

Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers – all big bosses in…

Here are the ten commandments of branding that I reference in this podcast: STRATEGY Hyper-focus on your strategy No flip-flopping Be Consistent EMOTIONS Know your emotions Avoid all other emotions What’s the energy level of your strategy? Understand The Law of Attraction (stay positive people) AUDIENCE Know your target audience demographics & psychographics Establish personas…