Brand & Banter

Amanda Shuman
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

Where bold ideas meet brilliant execution—Brand & Banter is the podcast that dives deep into the genius behind today's biggest branding wins. Hosted by branding and marketing expert Amanda Shuman, Brand & Banter goes beyond the polished pitch decks and news headlines to uncover the heart of the creative process. Think of it as your chance to eavesdrop on the conversations happening behind the branding curtain.

  1. 04/25/2025 · BONUS

    Marketing Brief #10: How I Booked Two Speaking Gigs Without Pitching, Posting, or Paying

    In this bonus episode, I spill how a single, no-agenda coffee chat landed me two speaking gigs with no funnel, no fancy pitch, just showing up as myself. If you need a reminder that the best opportunities don't come from your inbox, but from being in the right room and making genuine connections, this one's for you. Want more behind-the-scenes, high-impact marketing moves? Join my insider email list at carrylovedesigns.com/podcast.

    6 min

  2. 04/22/2025

    How to Get Seen, Shared, and Sold Without a Marketing Budget

    What do you do when you're launching a product in a saturated category with no budget, no team, and zero brand recognition? You get scrappy—and that's exactly what Michael Franco is doing with Carne Shabu, a new Mexican-style beef jerky brand out of Austin, TX. In this episode, Michael shares how he's building buzz with content-first marketing, behind-the-scenes storytelling, and saying yes to every opportunity (even random bookshelf pickups that turn into influencer collabs). We talk about what's actually worked to drive sales, what hasn't panned out, and why content is his not-so-secret weapon. If you're building a product-based brand and figuring it out as you go, this episode is full of real talk and practical insight—plus a reminder that the best ideas often start in your own kitchen.   Links mentioned: Try the jerky: carneshabu.com TikTok that caught Amanda's eye: Watch here Follow Carne Shabu on Instagram: @carneshabu

    32 min

  3. 04/08/2025

    How Motorcar Parts of America Boosted Their Stock from $2 to $38 Through Strategic Rebranding

    What does a $2 stock price, a brand crisis, and the auto parts industry have to do with brilliant branding? Everything. In this episode of Brand & Banter, Jamie Schwartzman, founder of Flux Branding, unpacks how a rebrand of Motorcar Parts of America (MPA) took them from rock bottom to a $38/share comeback. We go beyond logos and color palettes to talk about the strategy behind brand perception, the power of subtle shifts, and how storytelling (yes, even in the automotive world) can change everything. 🔗 Learn more about Jamie's work at fluxbranding.com 🧪 Try the free Brand Decoder tool: https://fluxbranding.com/brand-personality-quiz/ 💌 Want a 1:1 Brand Blueprint? Email jamie@fluxbranding.com and mention Brand & Banter.

    41 min

  4. 04/04/2025 · BONUS

    Marketing Brief #9: Taco Bell's "Keynote" + Creator Car Washes

    In this week's bite-sized bonus episode, we're breaking down a fast food launch that looked a lot like an Apple event—and racked up tens of millions of views in the process. Plus, what brands like Will Smith (yes, the actor) are doing with creators that you need to steal. If you're looking for smarter ways to launch, partner, and create buzz without a mega budget, this one's for you. 📅 Want our team to help bring that idea to life? Book a free consultation at carrylovedesigns.com/contact. Let's build your next brand moment.

    5 min

  5. 04/01/2025

    How Casaléna Turned a Dining Room Into a Story-Driven Brand Through Strategic World-Building

    In this episode, Chloe Makhani of Casaléna dishes out how she transformed a space into an immersive, character-driven experience that guests want to return to again and again. We talk about experiential hospitality, evolving your marketing with your brand, and why storytelling isn't just a vibe—it's a revenue driver. From streetwear-level fandom to lavender cocktails and personalized postcards, Chloe proves that every detail matters when you're building something magnetic. This one's for the founders blending soul with strategy. Follow along: Instagram & TikTok – @casaelena.la Learn more about Avondale Equities – avondaleequities.com

    39 min

  6. 03/18/2025

    How Fat Miilk Built a Coffee Brand That's More Than Just a Drink with Lan Ho

    What does it take to build a brand that people don't just buy into but rep like a lifestyle? Lan Ho, founder of Fat Miilk, joins Brand & Banter to break down exactly how she turned a coffee startup into a cultural movement. From guerrilla marketing and pop-ups to launching a rebrand that changed everything, Lan shares the lessons (and hard truths) of scaling a business while staying true to your roots. In this episode, we cover: ☕ How Fat Miilk made Vietnamese Robusta coffee mainstream 🎨 Why branding is more than aesthetics 🛍 The smart way to price a premium product while keeping it accessible ⚡ The secret to turning first-time customers into brand superfans Whether you're a founder, brand builder, or coffee lover, this episode is packed with insights you won't want to miss. 🔗 Links mentioned in the episode: Fat Miilk's Website Follow Fat Miilk on Instagram Truffl Agency (Fat Miilk's Branding Team) Last Crumb Episode (Mentioned for branding inspiration)

    30 min

  7. 03/14/2025 · BONUS

    Marketing Brief #8: The Diet Coke Comeback

    Today, we're talking about Diet Coke's comeback—how the once-iconic brand is shaking off outdated perceptions, doubling down on marketing dollars, and making waves with a fresh campaign. And of course, I'll share some takeaways for brands of all sizes, including what you can steal from their strategy.   Pick Your Poison: ☠️ DM your thoughts @theamandashuman ☠️ Subscribe to get notified when new episodes drop ☠️ Leave a 5-star review on Apple Podcast   Diet Coke Commercials

    9 min

  8. 03/11/2025

    How to Turn One Revenue Stream Into Three and Maximize Your Profit with Ellen Yin

    In this episode of Brand & Banter, I sit down with Ellen Yin, founder of Cubicle to CEO, to talk about the art of revenue stacking—aka, how to get paid multiple times for the same work. She shares her strategy for turning one revenue stream into three, why licensing your expertise is an untapped goldmine, and how she's leveraged brand partnerships to build a media empire. If you've ever felt stuck on the hamster wheel of constantly selling, launching, and marketing just to stay afloat, Ellen's approach will change the way you look at monetization. If you love tactical, real-talk money conversations, this one's for you. Links Mentioned: 🔗 Cubicle to CEO Podcast: https://www.cubicletoceo.co/podcast 🔗 Amanda's Episode on Cubicle to CEO: https://www.youtube.com/watch?v=vfVs2jlASFw 🔗 Paid to Create Program: https://ellenyin.com/paidtocreate 🔗 Follow Ellen on Instagram: https://www.instagram.com/missellenyin 🔗 Book Your Free CLD Mini-Audit: https://carrylovedesigns.com/

    41 min
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About

Where bold ideas meet brilliant execution—Brand & Banter is the podcast that dives deep into the genius behind today's biggest branding wins. Hosted by branding and marketing expert Amanda Shuman, Brand & Banter goes beyond the polished pitch decks and news headlines to uncover the heart of the creative process. Think of it as your chance to eavesdrop on the conversations happening behind the branding curtain.

Information

  • Creator
    Amanda Shuman
  • Years Active
    2022 - 2025
  • Episodes
    71
  • Rating
    Explicit
  • Copyright
    © 2022
  • Show Website
    Brand & Banter