Brand Boost by Alex

Alex Naidonova
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My name is Alex, and I build brands for startups and VCs. Here, I talk about insights, tools, and frameworks for brand building and speak with people who have gone through this process by themselves. I want to show you how a strong brand can enhance your business. Subscribe to my Brand Boost newsletter: https://brand-boost.beehiiv.com/subscribe Follow me on Linkedin: https://www.linkedin.com/in/alex-naidonova/

Episodes

  1. 05/02/2024

    Brand vs. Product Marketing: Strategies for Startups with Anthony Pierri

    Join Alex in a compelling interview with Anthony Pierri from Fletch PMM as they delve into the critical differences and synergies between product marketing and brand marketing. In this episode, uncover how these two facets can collaborate to forge a robust marketing strategy for startups. What you'll learn: - The key distinctions and connections between product marketing and brand marketing. - Effective digital marketing strategies and social media marketing strategies that align with your brand values. - The significance of targeting the right market segment and mastering the founder-market fit. - Product strategy and brand marketing strategy insights that drive customer engagement and awareness. - The evolving role of design in branding and marketing for startups, highlighting the transition from product-focused to brand-driven approaches as your business grows. - Content marketing strategy tips and techniques for crafting compelling landing pages, especially for B2B startups. - Anthony's firsthand experiences at Fletch PMM, offering strategies on how to market a product and marketing a new product effectively. Anthony also shares crucial advice on maintaining a balance between design aesthetics and functional branding to facilitate pivots and adjustments without losing brand integrity. Discover how integrating brand messaging with product messaging can elevate your startup’s visibility and appeal. 📌 Subscribe for more insights on how to create a marketing strategy and best marketing strategies for your business: https://www.youtube.com/@BrandBoost-by-Alex #ProductMarketing #BrandMarketing #MarketingStrategyForStartups #OnlineMarketingStrategy #BrandingStrategyInMarketing

    47 min

  2. 03/29/2024

    Awesomic journey: From swear word to brand tattoos

    The first interview on the Brand Boost Podcast is out now! We chatted with Stacy, the co-founder of Awesomic, a Y Combinator S'21 alum, and a Forbes 30 under 30 rockstar😎. In this episode, Stacy shared many cool stories about starting a company and building a strong brand. We talked about some wild stuff, like: - How to name your brand with a swear word and still get investors on board 😱 - Using Tinder to nail your investor pitch 😏 - Why being boring is a big no-no for startups 🙅‍♀️ - The crazy story of getting company logo tattoos 🤯 - When to start thinking about your startup's brand (hint: it's earlier than you think! ⏰) - The one piece of advice for people who want to build a brand 💡 Stacy had so many great things to say, and the energy there is AWESOMIC! 🌟 You have to check it out!

    47 min
  3. Pick an Enemy for your Startup

    03/19/2024

    Pick an Enemy for your Startup

    In this episode, I discuss the concept of brand enemies and how they can be a powerful tool in brand building. Brand enemies are opposing ideas, beliefs, or states that clash with a brand's values and goals. By choosing a distinctive enemy, a brand can differentiate itself and rally people around a shared cause. I explain the importance of conflict in storytelling and how it can help a brand stand out and gain attention. I also provide methods for finding and describing a brand enemy, such as starting with the brand's purpose and positioning against competitors' values. Follow me on LinkedIn: https://www.linkedin.com/in/alex-naidonova/ Subscribe to my newsletter and get FREE Brand Strategy Template: https://brand-boost.beehiiv.com/c/brand-strategy-session-workbook

    9 min
  • 3 Episodes

About

My name is Alex, and I build brands for startups and VCs. Here, I talk about insights, tools, and frameworks for brand building and speak with people who have gone through this process by themselves. I want to show you how a strong brand can enhance your business. Subscribe to my Brand Boost newsletter: https://brand-boost.beehiiv.com/subscribe Follow me on Linkedin: https://www.linkedin.com/in/alex-naidonova/

Information

  • Creator
    Alex Naidonova
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Alex Naidonova
  • Show Website
    Brand Boost by Alex