Brand Builders

Brand Builders

Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

  1. JAN 26

    How To Scale Your eCom Brand With Google Ads (2026 Beginners Guide) | Shri Kanase

    He went from college dropout to scaling Google Ads for eight- and nine-figure eCommerce brands. Today’s guest is Shri Kanase, a Google & YouTube Ads specialist and agency owner trusted by some of the biggest eCom brands in the world In this episode, you’ll learn: 🔥 Why Google Ads isn’t binary — and what really determines scale vs. wasted spend 🔥 How search volume, product feeds, and Merchant Center health drive performance 🔥 Why landing pages, reviews, and UX now matter more than bidding itself 🔥 The step-by-step research process he runs before spending a single dollar 🔥 How top brands structure Shopping, Search, and YouTube inside the Google ecosystem If you want to understand how Google Ads really work in 2026 — and how serious eCom brands scale profitably without guessing — this episode is for you. Chapters: 00:00 – How To Scale Your eCom Brand With Google Ads 01:57 – Starting a Google Ads agency 03:22 – Building eCommerce brands before launching an agency 04:19 – Why Shri chose Google Ads over Meta and TikTok 05:47 – Is Google Ads binary? Why “it works or it doesn’t” is wrong 07:25 – How to tell if Google Ads is a good fit for your brand 09:47 – Keyword research that determines scalability 12:06 – Why Google Ads success is no longer bid-driven 17:02 – Exploring the Google Ads platform options 18:59 – How the Google ecosystem actually works 23:53 – Onboarding process for new brands 25:21 – The TPS framework: Testing, Profitability, Scaling 27:22 – Why split testing matters on Google Ads 29:40 – The advantage of testing at scale with Google 31:59 – Why Google amplifies traffic from other platforms 33:54 – Branded search myths and attribution confusion 35:26 – SEO vs Google Ads: how they work together 36:39 – ROAS expectations and why foundations decide outcomes 38:34 – The biggest mistakes brands and agencies make on Google 40:18 – When to use advertorials and listicles 42:21 – Why ClickFunnels can hurt Google Ads performance 43:26 – Google vs Bing Ads: when Bing makes sense 45:12 – International expansion strategies with Google Ads 46:31 – How YouTube content built Shri’s agency pipeline 49:52 – Engaging with the right audience on YouTube 51:34 – Shifting from technical to strategic content 52:39 – How to stand out in a saturated content space 54:24 – What Shri would do if he started content today 56:18 – Final advice for new content creators

    58 min

About

Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

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