Brand Builders

Brand Builders
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Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

  1. 1D AGO

    AI Marketing Masterclass (From $1BN Marketer) | Stefan Georgi

    He’s generated over a billion dollars in online revenue and worked behind the scenes with some of the biggest brands in direct response. Today’s guest is Stefan Georgi — a world-class copywriter turned operator, now building businesses across AI, SaaS, eCommerce, and info products. In this episode, we unpack: 🔥 How Stefan is building full-stack, agentic marketing systems — from ad creative to landing pages to CRO — all powered by AI. 🔥 Why the future of business is operators directing AI systems — not teams. 🔥 How he went from broke, writing $149 sales letters to building and exiting companies. 🔥 Why most founders get stuck in client work — and how to shift into building assets that compound. 🔥 How he evaluates opportunities, partners, and businesses when building toward a nine-figure outcome. If you want to understand where marketing, AI, and online business are actually going — and how to position yourself ahead of it — this episode is for you. Chapters: 00:00 - How AI is replacing entire marketing teams 02:22 - Why Stefan went all-in on AI before ChatGPT 06:25 - Inside Stefan’s AI system (“Stefan Brain”) 09:08 - Turning 7 years of data into a competitive moat 10:30 - How AI learns from winning vs losing ads 12:19 - How to get started with AI (even if you’re behind) 15:24 - The biggest mistake: chasing every new tool 17:23 - What happens to marketing teams in an AI world 20:51 - Why agencies still have a massive opportunity 22:35 - Why founder-led brands will dominate in the AI era 24:36 - Staying updated in the fast-paced AI landscape 26:39 - From poker tables to copywriting (Stefan’s story) 29:04 - The poker table moment that changed everything 33:27 - How Stefan became a copywriter overnight 35:11 - From broke to first $298 online 39:19 - Scaling from freelance to agency 40:42 - Why he stopped liking the agency model 43:06 - Agencies vs building your own businesses 45:42 - “Agencies make $50K–$100K/month… but…” 47:04 - Should you focus on one thing or many? 50:39 - Stefan’s real superpower (zero → one) 52:46 - Why network and personal brand change everything 54:14 - Inside Copy Accelerator (CA Pro) 59:23 - How he decides when to exit a business 01:02:45 - Why he would never stop working (even for $10B) 01:04:55 - Product-market fit vs marketing 01:07:24 - Info vs physical products in 2026 01:10:26 - How to build winning offers and funnels 01:11:42 - How to scale: angles, audiences, positioning 01:13:43 - AOV vs LTV: what actually matters now 01:15:53 - What Stefan is building next

    1h 17m

  2. APR 7

    A Healthy Agency P&L

    Brand Builders

    1 min

  3. APR 6

    How eCom Brands Are Making $100K Per Live Stream | Jason Termechi

    Brand Builders

    56 min

  4. APR 2

    Business Is The Ultimate Personal Development Tool

    Brand Builders

    1 min

  5. MAR 31

    This Is An Ad From A Douchebag In A Hat

    Brand Builders

    1 min

  6. MAR 30

    The AI Playbook for Scaling Your Agency | Romans Ivanovs

    Traditionally, agencies run on 30–50% margins — but in 2026, AI-native agencies are hitting 70–90%. Today’s guest is Romans Ivanov — founder of Big Growth Group, where he helps agencies doing $1–5M a year fix their operations, remove founder dependency, and scale without chaos. In this episode, we unpack: 🔥 What it actually means to become an AI-native agency — and how that unlocks massive margin expansion. 🔥 Why most agencies get stuck at $1–5M 🔥 The hidden bottlenecks inside agency businesses — from team structure to workflows to decision-making. 🔥 How to remove yourself as the founder from day-to-day delivery without the business falling apart. If you want to build an agency that scales without you — and understand how AI is reshaping the entire model — this episode is for you. Chapters: 00:00 - Why AI-native agencies are hitting 70–90% margins 02:11 - The shift happening across the agency industry 05:53 - What an AI-native agency actually looks like 07:28 - How agencies are currently using AI (and where they’re stuck) 09:19 - Why 95% of agencies don’t have real workflows 10:26 - How to “download” your team’s brain into systems 12:03 - The first KPI to track: time, capacity, and utilization 14:43 - Understanding team efficiency and delivery output 19:03 - Becoming AI-native as a founder (not just the team) 20:31 - Tool orchestration and building AI-powered workflows 23:59 - Implementing AI into real agency operations 28:20 - Restructuring your team for AI adoption 33:46 - Romans’ backstory: from factory jobs to entrepreneurship 37:58 - Building multiple businesses before finding agency success 39:25 - The moment agency life stopped making sense 41:00 - What actually drives Romans today (beyond money) 44:54 - Building a self-sustaining business 46:45 - Why most agencies get stuck at $1–5M 48:22 - The real dynamics behind agency growth 53:50 - Balancing innovation and scaling 56:38 - How to set the right growth targets 01:01:03 - Lifestyle vs ambition: choosing your path 01:05:29 - The psychology keeping founders stuck in the weeds 01:08:05 - The hiring mistakes that keep founders stuck 01:10:49 - Fixing operations: audits, workflows, and team structure 01:15:50 - What “good operations” actually looks like 01:19:20 - Hiring A-players and building a recruitment engine 01:25:25 - Using AI to evaluate candidates and remove bias 01:28:02 - Incentives: profit pools and performance bonuses 01:30:09 - Training systems for agency teams (without L&D bloat) 01:32:11 - Why every founder needs a board or external advisor

    1h 36m

  7. MAR 16

    How She Makes 8 Figures With High Ticket Funnels | Alisha Conlin-Hurd

    She helps scale high-ticket funnels to eight figures a year. And has worked with billion-dollar brands like Wayflyer, Linktree, and Kogan. Today’s guest is Alisha Conlin-Hurd, founder of Persuasion Experience — a performance marketing agency specialising in paid traffic funnels for high-ticket offers. In this episode, we unpack: 🔥 The funnel structures that actually convert in 2026 🔥 How to diagnose exactly where a funnel is leaking revenue 🔥 The confirmation system she uses to drive 90%+ show rates on booked calls. 🔥 How Alisha approaches market research before spending a single dollar on ads. 🔥 And how she tests creative at scale using her “5 Types of Ads” framework. If you want to scale high-ticket funnels with paid traffic — without relying on hacks, hope, or hype — this episode is for you. Chapters: 00:00 - Scaling high-ticket funnels to eight figures 01:50 - How Alisha got into online marketing and lead gen 05:41 - Learning the fundamentals of lead generation 07:45 - Launching Persuasion Experience 10:15 - The biggest mistake agencies make with client selection 12:45 - Why Alisha focuses only on inbound paid acquisition 14:48 - Lead offers vs sales offers explained 17:54 - Structuring offers that actually convert 21:54 - Why discounts often destroy authority 24:00 - Diagnosing where funnels leak revenue 26:32 - The confirmation system behind 90%+ show rates 28:52 - Why agencies lose sales before the call even starts 30:37 - Why market research determines funnel success 33:55 - Funnel structures that actually work (VSL, webinar, book-a-call) 35:32 - Why most marketers write terrible VSLs 37:08 - Simplicity vs over-engineered funnels 43:25 - Paid traffic channels that work best 45:15 - When to diversify beyond Meta ads 46:49 - Why organic content still matters for lead gen 51:59 - The 5 types of ads framework 54:41 - Creative diversity in the Meta ads era 57:05 - Using AI tools to generate new ad angles 59:01 - How Alisha approaches funnel split testing 01:01:40 - Scaling funnels and diversifying strategies 01:06:28 - Lead nurturing strategies that increase conversions 01:10:01 - Why Alisha avoids integrating sales services 01:11:57 - Funnel economics and upsell strategies 01:13:45 - The future vision for Persuasion Experience 01:16:17 - The team behind Persuasion's success

    1h 21m

  8. MAR 6

    What Is The Role Of A CFO?

    Brand Builders

    1 min
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About

Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

Information

  • Creator
    Brand Builders
  • Years Active
    2024 - 2026
  • Episodes
    95
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Brand Builders

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