Brand Builders

Brand Builders
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Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

  1. 1D AGO

    The Perfect Lifestyle Business

    Brand Builders

    1 min

  2. 2D AGO

    Building a $70M SEO Marketplace | Joe Davies

    He turned a simple SEO service into a $70 million business. And rebuilt the agency model into something that actually scales. Today’s guest is Joe Davies — founder of FatJoe, a productized SEO platform doing $15 million a year, trusted by thousands of agencies and in-house teams around the world. In this episode, we unpack: 🔥 Why Joe stopped thinking like an agency — and rebuilt FatJoe as an e-com store selling digital products. 🔥 Why FatJoe chose to serve agencies instead of end clients — and how that unlocked cleaner margins and simpler delivery. 🔥 How selling units of work (not retainers or consulting) made costs predictable and operations scalable. 🔥 And how a no-sales-call, no-negotiation checkout still drives 70%+ repeat monthly customers. If you want to understand how to turn services into a scalable, defensible platform — without bloated teams or constant client management — this episode is for you. Chapters: 00:00 - Building a $70M SEO marketplace 02:05 - Origin of the name "Fat Joe" 03:25 - From agency chaos to eCommerce marketplace 06:35 - Productising services for predictable margins 09:00 - Why traditional SEO agencies break 11:21 - Agency vs in-house: which actually wins? 12:51 - Protecting margins while scaling 15:16 - Building systems that create consistent delivery 18:18 - Productisation without sacrificing customer experience 23:18 - Why most brands misunderstand backlinks 25:42 - Revenue streams and upsells that increase LTV 29:45 - How Fat Joe is structured to scale 33:30 - Managing a large team without losing control 35:10 - Hiring operators, not just marketers 40:40 - The sales engine behind predictable growth 44:09 - Anatomy of a high-converting sales call 47:57 - Lead generation channels that actually work 50:47 - Events as a brand-building strategy 52:45 - Advertising success and Google Ads strategy 55:50 - Pricing strategy and increasing LTV 58:41 - Creating a chrome extension for SEO 01:00:52 - Leadership roles and responsibilities 01:02:48 - What Joe actually works on day-to-day 01:05:43 - When to double down vs pivot 01:07:29 - The metrics that determine real success 01:10:24 - Marketplace economics explained 01:11:51 - The future of SEO in an AI world

    1h 13m

  3. FEB 25

    What Does An 8 Figure Agency Org Chart Look Like?

    Brand Builders

    1 min

  4. FEB 25

    What Is The Perfect Lifestyle Business?

    Brand Builders

    1 min

  5. FEB 23

    Why You Need To Be Firing Your Bottom 10% Underperformers

    Brand Builders

    1 min

  6. FEB 20

    Making $250k/Month Working With Plumbers | Kai Stone

    In under two years, today’s guest built a GoHighLevel SaaS from zero to $200,000 a month in recurring revenue by selling low-ticket systems to contractors at scale. Today’s guest is Kai Stone — founder of Stone Systems, one of the fastest-growing GoHighLevel businesses in the space. In this episode, we unpack: 🔥 How Kai went from broke, living at home, to building a $200k-a-month SaaS in under two years. 🔥 The $297/month entry offer that unlocked volume, retention, and predictable recurring revenue. 🔥 How he uses raw, polarising ads to acquire customers profitably at scale — when everyone else said it wouldn’t work. 🔥 Why text beats email for small businesses — and how automation, speed, and simplicity drive retention. If you want to understand how to build a low-ticket, high-volume SaaS — without hype, fake gurus, or bloated teams — this episode is for you.

    1h 18m

  7. FEB 19

    Why You Should Run Low Ticket Funnels

    Brand Builders

    1 min

  8. FEB 13

    Building The Fastest Growing Amazon Agency To 8 Figures | Mina Elias

    He went from building his own Amazon brand to scaling an eight-figure Amazon agency without trapping himself in the business. Today’s guest is Mina Elias — founder of Trivium, one of the fastest-growing Amazon agencies in the world. In this episode, we unpack: 🔥 Mina’s journey from an engineering background to Amazon operator, then agency founder. 🔥 How Trivium actually scaled — what broke, what had to change, and where founders usually get stuck. 🔥 How he removed himself from client work and day-to-day execution without losing performance. If you want to understand what it really takes to build and scale an agency — without burning out or becoming the bottleneck — this episode is for you. Chapters:

    1h 44m
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About

Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

Information

  • Creator
    Brand Builders
  • Years Active
    2024 - 2026
  • Episodes
    86
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Brand Builders