Brand Currency

Charles & Jonsi McGill

5.0 (1)
MARKETING

Brand Currency is the podcast where branding actually makes sense. Hosted by Charles and Jonsi McGill, this show breaks down how to build a brand that not only looks good, but works. Whether you're just starting out or scaling up, we talk design, messaging, confidence, and strategy in a way that’s clear, honest, and real. No fluff. No gimmicks. Just real conversations about the moves that grow brands and the mindset it takes to lead them.

6D AGO

Ep. 4: Why People Buy from Brands They Recognize: The Psychology of Trust

Why do people keep buying from brands they already know—even when better options exist? In this episode of Brand Currency, Charles and Jonsi break down the psychology of brand trust. From why we try every flavor of Ginger Ale to how Skims, Liquid Death, and Raising Cane’s built instant credibility, this episode is full of real talk and practical strategy. You’ll learn: How trust impacts buying decisionsWhy consistency builds credibilityWhat small businesses must fix to earn trustHow to use social proof, visuals, and authority to make sales easierThis is the episode for entrepreneurs who want more than likes—they want loyalty. If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com Follow us: Facebook → https://www.facebook.com/people/PandaCommission/61570893414739/ Instagram → https://instagram.com/pandacommission YouTube → https://youtube.com/@pandacommission

33 min
JUN 26

Ep. 3: Building Brands Like Beyonce: How Small Businesses Can Create Loyal Fan Bases

What makes someone stay loyal to a brand—even when trends change, prices go up, or competition increases? In this episode, Charles and Jonsi break down what Beyoncé teaches us about strategic brand building, emotional connection, and cultivating a movement—not just a following. You’ll learn: Why mystery still works in a world of oversharingThe difference between an audience and a fanbaseHow to build emotional equity that pays offWhat it means to control your brand’s narrative (and why it matters)If you’ve been trying to go viral instead of going deep, this one’s for you. If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com Follow us: Facebook → https://www.facebook.com/people/PandaCommission/61570893414739/ Instagram → https://instagram.com/pandacommission YouTube → https://youtube.com/@pandacommission

50 min
JUN 19

Ep. 2: The Broke Brand vs. The Bankable Brand — What’s the Real Difference?

Why do some businesses seem to print money… while others hustle nonstop and still struggle? It’s not always about the product, it’s about how your brand is positioned. In this episode of the Brand Currency Podcast, we break down the real differences between a broke (or broken) brand and a bankable one and what small business owners can do to move from one side to the other. We’ll cover: ✅ How positioning impacts your ability to attract premium clients ✅ Why brand clarity and consistency matter more than you think ✅ The role of visuals, messaging, and client experience ✅ How to start auditing your brand and upgrading it for results If you’re tired of spinning your wheels with a brand that doesn’t match your value, this episode is for you. If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com Follow us: Facebook → https://www.facebook.com/people/PandaCommission/61570893414739/ Instagram → https://instagram.com/pandacommission YouTube → https://youtube.com/@pandacommission

37 min
JUN 12

Ep. 1: Branding Myths That Are Keeping You Underpaid (and What to Do Instead)

Branding Myths That Are Keeping You Underpaid (and What to Do Instead) In this episode of Brand Currency, we’re breaking down the most common branding myths that keep entrepreneurs stuck, undercharging, and confused about what actually drives revenue. Charles & Jonsi McGill go deep on: ✅ Why your logo is NOT your brand ✅ Why you don’t need to be on every platform ✅ Why expensive branding isn’t a scam (but bad branding is) ✅ Why “good products sell themselves” is a dangerous myth ✅ The one thing that actually builds trust and sales over time You’ll walk away with actionable steps to strengthen your brand, clarify your presence, and stop making rookie branding mistakes. If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com Follow us: Facebook → https://www.facebook.com/people/PandaCommission/61570893414739/ Instagram → https://instagram.com/pandacommission YouTube → https://youtube.com/@pandacommission

46 min
MAY 28

Brand Currency Trailer: What This Show Is All About

Welcome to Brand Currency, the podcast where branding actually makes sense. Hosted by Charles and Jonsi McGill, this show is for entrepreneurs and creators who want to build brands that actually convert. In this trailer, we’re giving you a taste of what’s coming this season: ✔️ Real talk about branding and business ✔️ Behind-the-scenes strategy ✔️ The mindset moves that separate the noise from the real ones Hit play, and if it feels right...stick around. If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com Follow us: Facebook → https://www.facebook.com/people/PandaCommission/61570893414739/ Instagram → https://instagram.com/pandacommission YouTube → https://youtube.com/@pandacommission

2 min

5 Episodes

Brand Currency is the podcast where branding actually makes sense. Hosted by Charles and Jonsi McGill, this show breaks down how to build a brand that not only looks good, but works. Whether you're just starting out or scaling up, we talk design, messaging, confidence, and strategy in a way that’s clear, honest, and real. No fluff. No gimmicks. Just real conversations about the moves that grow brands and the mindset it takes to lead them.

Creator

Charles & Jonsi McGill
Years Active

2K
Episodes

5
Rating

Clean
Show Website

Brand Currency

Brand Currency

Episodes

Ep. 4: Why People Buy from Brands They Recognize: The Psychology of Trust

Ep. 3: Building Brands Like Beyonce: How Small Businesses Can Create Loyal Fan Bases

Ep. 2: The Broke Brand vs. The Bankable Brand — What’s the Real Difference?

Ep. 1: Branding Myths That Are Keeping You Underpaid (and What to Do Instead)

Brand Currency Trailer: What This Show Is All About

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