Brand Evolution Show

Westward Marketing Lab
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Straight from the Lab. Talking all things Brand Marketing and Performance Marketing / Growth Marketing; concepts, strategies, tactics, technologies, struggles, successes, tools, myths, and of course, stories.

  1. Using GTM to Relaunch, Reposition, and Expand

    15 АПР.

    Using GTM to Relaunch, Reposition, and Expand

    This episode explores how a full-funnel Go-To-Market strategy transforms fragmented marketing efforts into a unified system for relaunching, repositioning, and expanding a brand. We break down how aligning messaging across the top, middle, and bottom of the funnel creates clarity, builds trust, and drives more efficient conversions. By treating GTM as an ongoing system rather than a one-time event, brands can evolve how they are understood in the market, shift perception with intention, and scale growth with greater consistency and impact.

    6 мин.
  2. The Dark Side of Vanity Metrics

    8 АПР.

    The Dark Side of Vanity Metrics

    This episode explores how a full-funnel Go-To-Market strategy transforms brand growth from isolated tactics into a cohesive system for relaunching, repositioning, and expanding. We walk through how aligning messaging across the top, middle, and bottom of the funnel creates clarity, builds trust, and drives conversion at every stage of the customer journey. Rather than treating growth initiatives as separate efforts, this approach shows how each phase compounds the next—turning GTM into a scalable engine for sustainable brand evolution.

    5 мин.
  3. AI Overviews and How Brands Win Them

    5 МАР.

    AI Overviews and How Brands Win Them

    In this episode of the Brand Evolution Show, we explore how AI Overviews are reshaping search and what it really takes for brands to earn visibility in this new landscape. Instead of chasing rankings alone, we unpack why clarity, structure, and topical authority now determine whether your expertise informs the answers users see first. The episode reframes SEO as a strategy of influence, not just clicks, and explains how brands can align content with real customer intent to win trust at the moment of decision. It’s a strategic look at how to stay visible as search evolves from a list of links into a synthesized knowledge layer.

    6 мин.
  4. CTV Is Not Just for Giants: How Challenger Brands Can Win on Streaming Platforms

    3 МАР.

    CTV Is Not Just for Giants: How Challenger Brands Can Win on Streaming Platforms

    In this episode of the Brand Evolution Show, we challenge the outdated belief that Connected TV is only for enterprise brands with massive budgets. We break down how CTV has shifted from broad, expensive media buys to precision-targeted storytelling that integrates seamlessly with search, social, and programmatic campaigns. The episode explores how streaming environments build memory and trust in ways performance channels alone cannot, and why alignment—not size—is what determines success. It’s a strategic look at how modern brands can use cinematic storytelling and data-driven targeting together to scale impact without thinking small.

    6 мин.
  5. Context is Queen: Using Page-Level Targeting to Boost Programmatic Performance

    26 ФЕВР.

    Context is Queen: Using Page-Level Targeting to Boost Programmatic Performance

    In this episode of the Brand Evolution Show, we explore how page-level targeting sharpens programmatic performance by aligning ads with the mindset of the moment. Instead of relying solely on audience data, we unpack how contextual precision—matching creative to the exact content someone is consuming—reduces friction and increases relevance. The conversation highlights how layering page-level signals with audience targeting can elevate engagement, brand suitability, and overall effectiveness. The episode closes with a story about a streaming company that leveraged context and cultural timing to compete with industry giants and redefine entertainment distribution.

    6 мин.
  6. LinkedIn Ads for Thought Leadership

    24 ФЕВР.

    LinkedIn Ads for Thought Leadership

    In this episode of the Brand Evolution Show, we explore how LinkedIn Ads can be used not just for lead generation, but as a strategic engine for thought leadership. We break down the shift from performance metrics to perception metrics, explaining how authority, consistency, and targeted distribution build trust among decision-makers over time. The conversation reframes LinkedIn as a reputation platform where insight compounds and familiarity reduces sales friction. The episode closes with a story about a publishing brand that built influence not through noise, but through focused, high-value ideas delivered to the right audience.

    5 мин.
  7. The ROI of Retention: Growth Isn’t Primarily Acquisition

    19 ФЕВР.

    The ROI of Retention: Growth Isn’t Primarily Acquisition

    In this episode of the Brand Evolution Show, we challenge the idea that acquisition alone drives growth and explore why retention is the true multiplier of long-term ROI. We break down the economics behind customer lifetime value, churn, and repeat engagement, and explain how small improvements in retention can dramatically impact profitability and brand strength. The conversation reframes post-purchase experience as the real starting point of growth, not the end of the funnel. The episode closes with a story about a well-known software company that shifted from chasing new customers to cultivating lasting relationships—and unlocked sustainable growth in the process.

    6 мин.
  8. Recognizing & Executing a Brand‑Rebirth Strategy

    17 ФЕВР.

    Recognizing & Executing a Brand‑Rebirth Strategy

    In this episode of the Brand Evolution Show, we explore what it truly means to execute a brand rebirth strategy. Rather than treating rebrands as cosmetic updates, we unpack how real transformation begins with recognizing misalignment between your identity, your market, and your future direction. We walk through the signals that indicate it’s time for reinvention, the internal and external shifts required to reposition with clarity, and how to measure whether your renewed narrative is resonating. The episode closes with a story of a well-known outdoor brand that rediscovered its purpose by aligning durability with sustainability and community—proving that rebirth is less about abandoning your roots and more about redefining them for a new era.

    5 мин.
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Straight from the Lab. Talking all things Brand Marketing and Performance Marketing / Growth Marketing; concepts, strategies, tactics, technologies, struggles, successes, tools, myths, and of course, stories.

Информация

  • Автор
    Westward Marketing Lab
  • Годы выхода
    2020 - 2026
  • Выпуски
    17
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 0
  • Сайт подкаста
    Brand Evolution Show