Brand Excavations

Bound Podcasts
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We unearth the unauthorized, dramatic, and real stories behind India’s most iconic brands. Get a front row seat to founder feuds, back-breaking political changes, and atomic rises and nuclear falls. Find out how these companies have revolutionized what you buy and how you live. Because, behind every great brand is an even greater brand story! Created by Bound, a storytelling company. Reach us at connect@boundindia.com. 

  1. Cafe Coffee Day: Killer Debt | 2

    11/16/2022

    Cafe Coffee Day: Killer Debt | 2

    2019, India: With a steep decline in international coffee prices coupled with a humongous debt of 7000 crores, hurdles keep surging for Cafe Coffee Day. Multiple IT raids reveal shocking information about the company’s finances. VG Siddhartha ends up taking a flurry of desperate measures to save his company but ends up pushing himself to the edge. How will the company pull itself from the brink of oblivion?  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts. In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn. Produced by Aishwarya Javalgekar Editing and soundtrack by Aditya Arya Narration by Tavish Bhattacharya Artwork by Artisto Designz Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

    9 min
  2. Cafe Coffee Day: Revolutionizing India’s Cafe Culture | 1

    11/08/2022

    Cafe Coffee Day: Revolutionizing India’s Cafe Culture | 1

    1996, Bengaluru: An inspired VG Siddhartha revolutionizes India’s cafe culture by capitalizing on his family’s coffee background and opening India’s first Cafe Coffee Day. Through ambitious business decisions and a vibrant advertising strategy, CCD establishes itself as a global coffee giant. But after witnessing such a meteoric rise, a major setback was long overdue.  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts. In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn. Produced by Aishwarya Javalgekar Editing and soundtrack by Aditya Arya Narration by Tavish Bhattacharya Artwork by Artisto Designz Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

    11 min
  3. Raymond: Constructing 'The Complete Man'

    11/03/2022

    Raymond: Constructing 'The Complete Man'

    1944, Thane Creek: The wealthy Sassoon Family starts ‘Raymond Woollen Mills’ to produce cheap outfits for the Indian Army but ends up selling the innocuous mill to JK Group in 1944. The new owners soon realise the need to diversify into selling clothes and through some intelligent advertising establish themselves as an aspirational brand for Indian men. But does the idea of ‘The Complete Man’ sustain itself against the changing definition of masculinity?  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts. In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn. Produced by Aishwarya Javalgekar Editing and soundtrack by Aditya Arya Narration by Tavish Bhattacharya Artwork by Artisto Designz Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

    10 min
  4. Bata: The Czech Brand That Gave Us The Hawai Chappal!

    10/26/2022

    Bata: The Czech Brand That Gave Us The Hawai Chappal!

    1894, Czechoslovakia: A vibrant 18-year old Tomas Bata capitalises on his family’s generational shoemaking expertise and establishes T & A Bata Shoe Company with his siblings to mass produce shoes. Some desperate yet bold measures during World War 1 help them to expand their production to many international countries, thus making them one of the first mass producers in Europe. In 1931, they enter the Indian market and using powerful marketing tactics plant a strong foothold. Does it manage to stay in the game when local competition starts to corner its sales?  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts. In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn. Produced by Aishwarya Javalgekar Editing and soundtrack by Aditya Arya Narration by Tavish Bhattacharya Artwork by Artisto Designz Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

    10 min
  5. Maggi: A Controversy That Almost Wiped Maggi Off Indian Shelves | 2

    10/19/2022

    Maggi: A Controversy That Almost Wiped Maggi Off Indian Shelves | 2

    2014, Barabanki: A surprise FDA test reveals the presence of a life-threatening ingredient in Maggi, thus shocking its biggest fans - Indian mothers and children. The astonishing findings coupled with the media fervour, leads to brutal backlash and nationwide ban on Maggi. Nestle retaliates by appealing the findings and decides to recall all the Maggi packets. But is it too late? Can Maggi regain the public's trust? Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts. In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn. Produced by Aishwarya Javalgekar Editing and soundtrack by Aditya Arya Narration by Tavish Bhattacharya Artwork by Artisto Designz Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

    13 min
  6. Maggi: The Swiss Brand That India Almost Rejected | 1

    10/11/2022

    Maggi: The Swiss Brand That India Almost Rejected | 1

    1884, Switzerland: A young and passionate Julius Maggi has a eureka moment and he starts producing instant and nutritious soups and sauces to cater to the rising female workforce. After tasting success for decades, Nestle acquires the brand in 1947 and launches it in India in 1983. Despite cultural apprehensions, Maggi triumphs over the hearts of Indian mothers and kids through aggressive and innovative marketing techniques. But it faces a major setback in 2014 that threatens to annihilate the brand forever. Can it win back all the love it had earned? Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts. In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn. Produced by Aishwarya Javalgekar Editing and soundtrack by Aditya Arya Narration by Tavish Bhattacharya Artwork by Artisto Designz Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

    12 min
  7. Royal Enfield: Building A Cult Following

    10/04/2022

    Royal Enfield: Building A Cult Following

    1901, Enfield: 2 enterprising young men - Bob Walker Smith and Albert Eadie place bets on the future of transport and transition from producing bicycles to motorcycles, naming their first model - Royal Enfield. In 1932, their stylish new offering - Bullet, along with the two World Wars, earn them huge profits and make their company into a global success. But in 1955, they are compelled to sell their company to their Indian partner, Madras Motors. How does a company dying in its own country achieve such a lasting cult following in a country like India?  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts. In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn. Produced by Aishwarya Javalgekar Editing and soundtrack by Aditya Arya Narration by Tavish Bhattacharya Artwork by Artisto Designz Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

    12 min
  8. Thums Up: India’s Toofani Cola | 2

    09/27/2022

    Thums Up: India’s Toofani Cola | 2

    Thums Up smartly captures the Indian market by capitalizing on the ‘83 Cricket World Cup victory and Bollywood. Cut to 1997, Coca Cola is compelled to relaunch Thums Up due to its popular demand, despite hoping to crush it when they had bought it. Thums Up uses popular celebrities and unconventional marketing techniques to sell the idea of masculinity and adventure to a vibrant, new generation. But is it able to win the Indian hearts in this modern world? Correction note: India won the Cricket World Cup in 1983.  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on all social platforms for updates on this podcast or take a look at their other podcasts. In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn. Produced by Aishwarya Javalgekar Editing and soundtrack by Aditya Arya Narration by Tavish Bhattacharya Artwork by Artisto Designz Subscribe to the Brand Excavations Newsletter and receive new brand stories in your inbox every week!

    9 min
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About

We unearth the unauthorized, dramatic, and real stories behind India’s most iconic brands. Get a front row seat to founder feuds, back-breaking political changes, and atomic rises and nuclear falls. Find out how these companies have revolutionized what you buy and how you live. Because, behind every great brand is an even greater brand story! Created by Bound, a storytelling company. Reach us at connect@boundindia.com. 

Information

  • Creator
    Bound Podcasts
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © 2024 Brand Excavations
  • Show Website
    Brand Excavations