Brand Life

Louise Goodthorp
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Welcome to Brand Life, the podcast that explores the thinking behind the brands people remember. Hosted by Louise Goodthorp, the podcast brings together brand strategists, founders, marketers and creative leaders to unpack how great brands are built, positioned and evolved. Through thoughtful conversations and real-world experiences, guests share the challenges they've faced, the assumptions they've challenged and the strategic choices that have shaped their success. From defining a clear position in crowded markets to creating meaningful differentiation and long-term brand value, BrandLife goes beyond the surface to examine the role strategy plays in building brands that connect and endure. Brand Life is where brand strategy comes to life.

Episodes

  1. Jun 8

    The Heart of a Great Brand: Inside the Discovery Process

    In the first episode of Brand Life, Louise Goodthorpe, Head of Creative and Brand at StrategiQ, breaks down the brand discovery phase and why it sits at the heart of any meaningful brand strategy. From brand workshops and stakeholder interviews to the four Cs, brand audits and LLM analysis, Louise explains how deep listening, evidence-gathering and honest insight help uncover what a brand truly stands for. This episode explores why discovery is not just about playing back what you’ve heard, but understanding what it means, including the uncomfortable truths that can shape a stronger, more authentic brand.

    20 min
  • 1 Episode

About

Welcome to Brand Life, the podcast that explores the thinking behind the brands people remember. Hosted by Louise Goodthorp, the podcast brings together brand strategists, founders, marketers and creative leaders to unpack how great brands are built, positioned and evolved. Through thoughtful conversations and real-world experiences, guests share the challenges they've faced, the assumptions they've challenged and the strategic choices that have shaped their success. From defining a clear position in crowded markets to creating meaningful differentiation and long-term brand value, BrandLife goes beyond the surface to examine the role strategy plays in building brands that connect and endure. Brand Life is where brand strategy comes to life.

Information

  • Creator
    Louise Goodthorp
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Louise Goodthorp