Brand New iHeartPodcasts
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- Business
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Tune in for insider insights and lively banter between two of the most dynamic and well-connected business leaders: Marisa Thalberg and Steven Wolfe Pereira. The co-hosts, award-winning c-suite executives and close friends, keep it real as they tackle the most important and timely topics in marketing, media, tech, culture, careers, and more, particularly through the lens of brands, and the people powering them.
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The Secret to Happiness
Steven and Marisa are at the 2nd annual Possible conference in Miami, which has quickly become a major industry gathering - and they’ve pulled out a few of their favorite nuggets for you. The bigger gold: a conversation with fellow conference guest Dr. Laurie Santos, whose Yale class: “Psychology and the Good Life,” is the most popular course in the university’s 300 year history, and her own podcast “The Happiness Lab” has had over 100 million downloads. As marketers, and simply as humans, you will not want to miss hearing what most of us get wrong about happiness…. And how we can get it right.
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They’re Just (Not) Like Us?
Steven and Marisa are back, and kicking off season 2 with 2 great guests: actor and producer Wilmer Valderama and iHeart President and CMO Gayle Troberman. Together, the four talk about a landmark study on how American consumers think… compared to how marketers think. A teaser example: every marketer knows the show “Succession.” The rest of America? Not so much. With some important discussion led by Wilmer and Steven on cultural bias particularly when it comes to Hispanic Americans, come back for Brand New Season 2 and enjoy this wide-ranging conversation and play along during a speed round of: Cool, or Cringe?
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Lessons Learned
In this final episode of Season 1, Marisa and Steven share a few of the things they’ve learned from YOU about Brand New. One of the things they’ve learned: a favorite aspect of the podcast is getting an honest, inside look at the industry. With that in mind, the co-hosts riff on what they took away, what they talked about, what they loved - and even what they didn’t agree with - after coming back from being in the company of thousands of other marketers, advertisers and media executives at the ANA (Association of National Advertisers) annual Masters of Marketing conference. Teaser note: some of the inside scoop involves Jon Bon Jovi.
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Tell You a Story
After the hosts open the episode reflecting on current world events from the lens of when to speak out corporately or individually, Marisa brings on one of her favorite personal mentors, Robyn Castellani, an expert in helping enterprises and teams who are stuck - reset their narrative. It turns out there are some common and unexpected lessons we can all draw from:
- What people usually do wrong when lost in the woods- Surviving being a prisoner of war in Vietnam- The consistent conditions of work environments that will motivate people to work hard- The singular focus that has determined whether companies facing major crises overcame them
Want to know what those lessons are? Listen in and find out…
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What Matters Most
Marisa and Steven hit the road for the Forbes CMO Summit, an invitation-only event for some of the industry’s top marketers and colleagues. As an homage to the theme: What Matters Most, the co-hosts invite friend and Managing Director of the Forbes CMO Network to “pre-game” the conversation with a lively (semi) speed round on what does matter most on a range of topics, from brands to technology to leadership. Listen all the way through for this episode’s answer to “what’s on your minds” with another great audience question about shifting from agency to client roles (or maybe the other way).
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Throw Your Hat Over the Wall
In a conversation that will have meaning for just about everyone, Marisa and Steven invite on a long-standing industry friend Lisa McCarthy, whose coaching company, Fast Forward Group, has helped over 100,000 professionals take ownership of their entire lives. This one is about how to have a brand new perspective on our ambition, our fears and our careers. This one is about the stories we tell about ourselves… to ourselves. Take the time to give this episode a listen (because hint: it’s also about finding time for what matters)!
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