Brand Outlaw Matt Reno

If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can.
Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically for people who love the Windy City as much as he does ... but with a punk rock aesthetic.
Does that leave potential customers on the table? Maybe. But it also builds brand loyalty with the people who do feel that Relish Brand is for them. 
We talk about that plus hot dogs, Insane Clown Posse, and more on this episode of Brand Outlaw.
relishbrand.com | Facebook | Instagram | Twitter
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Are Super Bowl ad-makers lazy? Nick and Matt lament this year's over-reliance on celebrities and nostalgia at the expense of coherent storytelling. They cover a few bright spots, though, including one that didn't even air on TV.

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Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.
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In this episode, we highlight a wonderful nonprofit doing important work here in the United States. Veterans Moving Forward is an organization that provides service dogs and canine therapy services to veterans with physical and/or mental health challenges, at no cost to the veteran.
We talk to President and CEO Gordon Sumner about how these incredible animals are changing and even saving the lives of people who've served our country. 
Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.
Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.
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Episode Transcript

Nick and Matt give their thoughts on content generated by artificial intelligence: Why we should embrace it rather than fear it, legal and ethical implications, and why this is hopefully the end of hilarious salad stock photos.
Read up on how to get started with AI in this Brand Outlaw article.
Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.
Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.
Optimize your YouTube content, and streamline your creation process. Get the free TubeBuddy extension.
Create content 10x faster with AI. Start your free Jasper AI trial.
Episode transcript

Amber Hinds is striving to create a world where all people have equal access to information and tools on the internet, regardless of ability. She's the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WordPress Accessibility Day conference.
We talk to her about the importance of online accessibility, how to know if your site needs improvement, and where to start making those improvements.
Episode Transcript
Find more podcasts, videos, and articles at thebrandoutlaw.com, your hub for no-nonsense marketing and branding advice.
BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK BRANDING
We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.
Got a question you want us to answer during the show? Ask here.
More Superkick links

Nick and Matt list their favorite and least favorite logos from the NFL plus offer some tips to consider with your own branding. To see what we're talking about, follow along at sportslogos.net.
Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.
Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.
Grow your YouTube channel with TubeBuddy: tubebuddy.com/brandoutlaw
Got a question you want us to answer during the show? Ask here.