63 episodes

Brand Outlaw is all about helping businesses stand out. We cover branding, marketing, and running a business with a laid back, sports talk vibe, and we interview people who’ve succeeded by pushing against convention. It’s all geared toward giving you the advice and inspiration you need to break through.

Whether you’re starting a new brand or looking to rejuvenate a stagnant one, subscribe to Brand Outlaw. We’ll talk shop, offer tough love, and help your brand stand out so it doesn’t stall out.

Brand Outlaw Matt Reno

    • Business
    • 5.0 • 6 Ratings

Brand Outlaw is all about helping businesses stand out. We cover branding, marketing, and running a business with a laid back, sports talk vibe, and we interview people who’ve succeeded by pushing against convention. It’s all geared toward giving you the advice and inspiration you need to break through.

Whether you’re starting a new brand or looking to rejuvenate a stagnant one, subscribe to Brand Outlaw. We’ll talk shop, offer tough love, and help your brand stand out so it doesn’t stall out.

    "If You Ain't First, You're Last" How to Succeed As a 2nd-Place Brand

    "If You Ain't First, You're Last" How to Succeed As a 2nd-Place Brand

    Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth.
    🔶 BRAND OUTLAW PODCAST 🎙
    Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts
    🔶 FREE BUYER PERSONA PLAYBOOK
    Download yours at thebrandoutlaw.com
    🔶 GET HELP WITH YOUR BRAND MESSAGING
    Work with Matt and Nick. Get started at superkickbranding.com
    🔶 MORE BRANDING RESOURCES
    Find more podcasts and articles at thebrandoutlaw.com

    🔶 FOLLOW ON LINKEDIN
    https://www.linkedin.com/company/superkickbrand

    🔶 BUILD YOUR BRANDING LIBRARY
    Find curated lists at our Bookshop.org page.

    🔶 Create content 10x faster with AI. Start your free Jasper AI trial.


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    • 48 min
    Sports Marketing and NFTs for Good: Chris Madden, Matchnode and Seabums

    Sports Marketing and NFTs for Good: Chris Madden, Matchnode and Seabums

    We talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance.
    Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways.
    🔶 BRAND OUTLAW PODCAST 🎙
    Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

    🔶 FREE BUYER PERSONA PLAYBOOK
    Download yours at thebrandoutlaw.com

    🔶 GET HELP WITH YOUR BRAND MESSAGING
    Work with Matt and Nick. Get started at superkickbranding.com

    🔶 MORE BRANDING RESOURCES
    Find more podcasts and articles at thebrandoutlaw.com

    🔶 FOLLOW ON LINKEDIN
    https://www.linkedin.com/company/superkickbrand

    🔶 BUILD YOUR BRANDING LIBRARY
    Find curated lists at our Bookshop.org page.

    🔶 Create content 10x faster with AI. Start your free Jasper AI trial.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message

    • 46 min
    The Bunn Is Back: Metal Musician Talks DIY Business

    The Bunn Is Back: Metal Musician Talks DIY Business

    Last year, we talked to Toronto sludge metal musician The Bunn. He had just launched an ambitious project to build a music career in a niche genre starting at age 50. A year later, we check in to see how the project is going, his wins and setbacks, and what the future holds.
    We discuss how art and business don't have to be incompatible, serving your niche, and defining The Bunn brand. And as a piece of bonus content, we end with one of his songs - "Decorated" from WTLNDS.
    Support The Bunn and his musical projects at thebunn.ca.
    🔶 BRAND OUTLAW PODCAST 🎙
    Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts
    🔶 FREE BUYER PERSONA PLAYBOOK
    Download yours at thebrandoutlaw.com

    🔶 GET HELP WITH YOUR BRAND MESSAGING
    Work with Matt and Nick. Get started at superkickbranding.com

    🔶 MORE BRANDING RESOURCES
    Find more podcasts and articles at thebrandoutlaw.com

    🔶 FOLLOW ON LINKEDIN
    https://www.linkedin.com/company/superkickbrand

    🔶 BUILD YOUR BRANDING LIBRARY
    Find curated lists at our Bookshop.org page.

    🔶 Create content 10x faster with AI. Start your free Jasper AI trial.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message

    • 56 min
    Stuntwoman Turned Businesswoman: Bunny Young, A Better Place Consulting

    Stuntwoman Turned Businesswoman: Bunny Young, A Better Place Consulting

    Bunny Young is a third-generation entrepreneur, an international speaker, former stuntwoman, and retired therapist. She founded her company, A Better Place Consulting to empower and educate businesses and organizations about the impact of work-life alignment. Bunny joined the Brand Outlaw to discuss burnout prevention, workplace flexibility, and life with a service animal.
    Follow Bunny on LinkedIn.
    🔶 BRAND OUTLAW PODCAST 🎙
    Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

    🔶 FREE BUYER PERSONA PLAYBOOK
    Download yours at thebrandoutlaw.com

    🔶 GET HELP WITH YOUR BRAND MESSAGING
    Work with Matt and Nick. Get started at superkickbranding.com

    🔶 MORE BRANDING RESOURCES
    Find more podcasts and articles at thebrandoutlaw.com

    🔶 FOLLOW ON LINKEDIN
    https://www.linkedin.com/company/superkickbrand

    🔶 BUILD YOUR BRANDING LIBRARY
    Find curated lists at our Bookshop.org page.

    🔶 Create content 10x faster with AI. Start your free Jasper AI trial.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message

    • 37 min
    Breaking Down the Pepsi Rebrand

    Breaking Down the Pepsi Rebrand

    Pepsi recently unveiled new branding, the first major rebrand since 2008. In this quick-hit episode, Matt breaks down the key elements of the new look and gives his thoughts on how it compares to the previous one.
    Check out the rebrand here: https://thebrandoutlaw.com/new-pepsi-logo-goes-back-to-bold/
    🔶 BRAND OUTLAW PODCAST 🎙
    Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

    🔶 FREE BUYER PERSONA PLAYBOOK
    Download yours at thebrandoutlaw.com

    🔶 GET HELP WITH YOUR BRAND MESSAGING
    Work with Matt and Nick. Get started at superkickbranding.com

    🔶 MORE BRANDING RESOURCES
    Find more podcasts and articles at thebrandoutlaw.com

    🔶 FOLLOW ON LINKEDIN
    https://www.linkedin.com/company/superkickbrand

    🔶 BUILD YOUR BRANDING LIBRARY
    Find curated lists at our Bookshop.org page.

    🔶 Create content 10x faster with AI. Start your free Jasper AI trial.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message

    • 9 min
    Tag Team's DC The Brain Supreme on Whoomp!, Business, and Live Shows (pt 2)

    Tag Team's DC The Brain Supreme on Whoomp!, Business, and Live Shows (pt 2)

    In part two of our interview with DC "The Brain Supreme" Glenn, of Tag Team, we talk about "Whoomp! There It Is" and how musicians can create killer live shows when most of the audience knows only one song. DC continues giving life and business advice that everyone should hear. And you'll never believe his answer when we ask what music he listens to today.
    tagteambackagain.com
    TRANSCRIPT

    🔶 BRAND OUTLAW PODCAST 🎙
    Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

    🔶 FREE BUYER PERSONA PLAYBOOK
    Download yours at thebrandoutlaw.com

    🔶 GET HELP WITH YOUR BRAND MESSAGING
    Work with Matt and Nick. Get started at superkickbranding.com

    🔶 MORE BRANDING RESOURCES
    Find more podcasts and articles at thebrandoutlaw.com

    🔶 FOLLOW ON LINKEDIN
    https://www.linkedin.com/company/superkickbrand

    🔶 BUILD YOUR BRANDING LIBRARY
    Find curated lists at our Bookshop.org page.

    🔶 Create content 10x faster with AI. Start your free Jasper AI trial.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message

    • 32 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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