Personal Brand Blueprint

Dave Polykoff
  • 5.0 (7)
  • BUSINESS
  • UPDATED SEMIWEEKLY

The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.

  1. JAN 29

    This Storytelling Content Strategy Earns Him Millions of Views

    Neal Foard is the Principal and Founder at StoryFire.net where he helps content creators and professionals who struggle with keeping their audience engaged through storytelling to create memorable and impactful video content that connects deeply and retains attention. In this episode, you’ll learn: → The essential elements of storytelling to make your message stick → How to balance authenticity and authority in your personal brand → Techniques for crafting video content that holds attention despite fast-scrolling audiences ✦✦✦ CONNECT WITH NEAL 🌐 Website: https://www.storyfire.net 📸 Instagram: https://www.instagram.com/nealfoard/ 🎵 TikTok: https://www.tiktok.com/@nealfoard ✦✦✦ CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@davepolykoff 💼 LinkedIn: linkedin.com/in/dave-polykoff/ 📸 Instagram: instagram.com/davepolykoff 🎵 TikTok: tiktok.com/@davepolykoff ✦✦✦ TIMESTAMPS 00:00 - Introduction to Neal Foard and Story fire.net 03:10 - Why storytelling is the operating system of human connection 07:20 - Crafting hooks and setting clear expectations in stories 11:45 - Balancing authenticity and authority in your content 16:10 - Starting with solutions: How to demonstrate value immediately 22:50 - The power of emotional connection and trust in business 28:40 - Neal’s unique video format and why simplicity wins 34:00 - Sourcing stories from daily life and personal experiences 40:00 - The role of storytelling in healing division and building community 44:20 - Challenges with AI content repurposing and maintaining authenticity 48:00 - Final takeaways: Why storytelling is critical in the digital age 50:20 - Where to find Neal’s content and additional resources

    50 min

  2. JAN 28

    The Personal Branding Shift Everyone Missed

    Brandon Birkmeyer is the Personal Branding Consultant and host of the Brands on Brands podcast where he helps professionals who struggle with building visibility and credibility to establish a distinct personal brand that opens doors and creates opportunity. In this video, you’ll learn: → How writing a book can accelerate your personal brand and speaking career → The key levers to grow your YouTube channel authentically and strategically → Why building a show creates credibility, connection, and a platform beyond yourself ✦✦✦ CONNECT WITH BRANDON 🌐 Website: https://brandsonbrands.com 📹 Podcast & YouTube: Brands on Brands Podcast 👤 Facebook: https://www.facebook.com/bbirkmeyer/ ✦✦✦ CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@DavePolykoff 💼 LinkedIn: linkedin.com/in/dave-polykoff/ 📸 Instagram: instagram.com/davepolykoff 🎵 TikTok: tiktok.com/@davepolykoff ✦✦✦ TIMESTAMPS 00:00 - Introduction to Brandon Birkmeyer and brands on brands 01:10 - Brandon’s career transition from advertising to personal branding 03:20 - How dictating a book helped Brandon overcome writing struggles 06:00 - Why a book is a powerful business and speaking tool 08:30 - Strategies behind Brandon’s rapid YouTube growth 12:00 - The highest ROI channel: building a personal brand show 16:20 - The importance of professionalism and quality in podcast content 20:00 - Dave’s show structure: story, expertise, and brand 27:00 - How Brandon curates guests and content themes for his show 33:30 - What’s currently shaping the personal branding space: AI and trust 41:50 - Proof and trust becoming the new currency in personal branding 46:50 - Balancing authenticity and context in your content approach 50:30 - Adapting content style to platform and goals 54:10 - If starting over: building a show to create credibility and connection 56:20 - Where to follow Brandon and access his content and book

    56 min

  3. 11/24/2025

    How To Build Your Personal Brand By Leading With Yourself, Not Your Products

    Dr Grant is the Founder and CEO of Scared So What Ltd where he helps B2B businesses with 1000+ employees who struggle with change management to equip their people with the ability to manage personal change, allowing organizational transformation to succeed.In this episode, you'll learn:→ Why leading with yourself rather than your products is crucial for personal brand success→ How to discover your true personal brand by letting customers tell you how they see you→ Why understanding personal change management is the missing link in successful business transformationConnect With Dr Grant:Website: https://www.drgrant.comLinkedIn: https://www.linkedin.com/in/grantvanulbrich/Instagram: https://instagram.com/ScaredsowhatYouTube: https://www.youtube.com/@scaredsowhatTIMESTAMPS0:00 Introduction0:37 The missing piece in change management2:08 Why doctors need doctors (and brands need outside perspective)5:29 The realization: You are not your company11:18 Finding your North Star as a multi-passionate entrepreneur15:10 The danger of getting lost in whiteboards and AI20:58 The lost art of real human conversation26:38 One book that changed his business outlook31:18 The quote that guides his approach to change34:19 The #1 most important skill for building your brand

    38 min

  4. 11/22/2025

    How To Tell Brand Stories That Captivate Your Audience

    Karen is the CEO and Chief Storyteller at Eber Leadership Group where she helps corporations and individuals who struggle with creating clear, memorable communications to leverage the science of communication for brain-friendly messages that inform, influence, and inspire.In this episode, you'll learn:→ Why focusing on your audience's problems is more effective than sharing your origin story→ How to wake up your audience's "lazy brain" and capture attention in your content→ Why Simon Sinek's "Start with Why" philosophy might be holding back your personal brandCONNECT WITH KARENWebsite: [www.kareneber.com](http://www.kareneber.com)LinkedIn: https://www.linkedin.com/in/kareneber/Instagram: https://www.instagram.com/kareneber1YouTube: https://www.youtube.com/c/KarenEberTIMESTAMPS00:00 Introduction00:30 Why client problems trump origin stories03:29 Using metaphors to activate brain memory05:19 How storytelling provides context for data06:29 Why humans aren't "hardwired" for stories07:49 How to get the brain out of "lazy mode"11:29 Creating hooks that make audiences care12:59 Why "Start with Why" is bad advice for personal brands16:09 No such thing as a "good" or "bad" story19:19 The best tool for personal brands: Loom Software20:49 Three reasons stories fail to engage

    26 min

  5. 11/21/2025

    How To Use Notion to Streamline Your Personal Brand

    Phil Simon is the author, Notion geek, and advisor at Phil Simon | Racket Publishing where he helps professionals who struggle with complex projects and organization to streamline their workflow and complete high-quality books.In this episode, you'll learn:→ How to use Notion as a powerful tool for organizing your personal brand and business systems→ Why embracing a multi-passionate approach can make your personal brand more resilient→ How to effectively translate technical concepts into easy-to-understand content for your audienceCONNECT WITH PHILWebsite: http://www.philsimon.com/LinkedIn: https://www.linkedin.com/in/thephilsimon/YouTube: https://www.youtube.com/watch?list=PL2CXnIKVkgkV41JW-buQMH4rLTriJVqVV&v=5X1FMvi_fpUTIMESTAMPS00:00 Introduction to Personal Brand Blueprint01:19 What is Notion and how Phil uses it03:50 Using Notion to streamline book writing with Racket Hub06:38 Phil's unconventional personal brand journey09:37 Career mistakes and learning from them12:35 Translating technical knowledge into accessible content17:21 The best book for growing your personal brand21:56 Why Notion is the essential tool for personal brands25:12 LinkedIn vs other social platforms for personal branding31:01 If starting from scratch: focusing on fewer areas

    35 min

  6. 11/18/2025

    How To Build a Personal Brand That Truly Stands Out From Competitors

    Stan Phelps is the Keynote Speaker at Stan Phelps Speaks where he helps companies and professionals who struggle with standing out in crowded markets to differentiate themselves through embracing their uniqueness and creating memorable experiences. In this episode, you'll learn: → The 8 different ways to make your personal brand stand out from the competition → Why minimizing what you do can sometimes be more effective than adding more → How to leverage your natural uniqueness instead of copying industry leaders → The importance of consistency and providing both insight and inspiration in your content Connect With Stan Website: https://stanphelps.com/ LinkedIn: https://www.linkedin.com/in/stanphelps/ Instagram: https://www.instagram.com/stanphelpsspeaks YouTube: https://www.youtube.com/c/stanphelps TIMESTAMPS 0:00 Introduction to Stan Phelps 2:50 Stan's journey from in-person to virtual keynote speaking 6:20 The critical importance of video quality for your personal brand 7:50 Stan's speaking topics and expertise 9:50 Why it's so hard to stand out in your market 12:00 The animal framework for differentiation strategies 16:40 How to avoid blending in with competitors 21:00 The Give and Take approach to personal branding 23:30 Ranking the most important personal brand assets 25:40 Why public speaking rates an "11" for personal brand growth 27:40 What to prioritize first when building your personal brand Follow @PersonalBrandBlueprint for personal branding strategies #personalbrand #personalbranding #brand #brandstrategies #brandgrowth #business #entrepreneurship

    28 min

  7. 11/06/2025

    How To Influence AI Search Results For Your Personal Brand

    Michael Buckbee is the co-founder of Knowatoa where he helps professionals and companies who struggle with managing their online presence and AI-driven reputation to establish a positive and authoritative digital footprint. In this episode, you’ll learn: → How AI is changing online personal branding and search visibility → Strategies to influence AI-generated search results with your content → Practical steps to build an educational and authentic online presence Check out Knowatoa: https://knowatoa.com/ ✦✦✦ TIMESTAMPS 00:00 - The importance of an online presence in the AI era 02:00 - How AI evaluates your personal and company brand online 05:00 - Personal online reputation management challenges 07:30 - Overcoming social media hesitation with educational content 10:00 - What Noah Toa does and how it started 13:00 - How AI search is fracturing and evolving 15:00 - Helping AI understand your personal brand and services 18:00 - Best content channels to influence AI search results 21:00 - AI as a modern search assistant and browser integration 23:00 - Using data-driven campaigns to grow personal brand authority 27:30 - Qualifying leads through thoughtful content marketing 28:30 - Why you should care about how AI perceives your personal brand 29:50 - Where to learn more and track your online AI presence

    31 min

  8. 11/04/2025

    How To Captivate Your Audience With Storytelling

    Anthony "Tas" Tasgal is the Trainer, Author, and Speaker at POV Marketing and Research Ltd where he helps marketers and personal brand builders who struggle with bland, ineffective messaging to create captivating stories that connect emotionally and persuade audiences.In this episode, you’ll learn:→ How storytelling powerfully enhances personal branding → Techniques from Greek and Roman marketing lessons to boost persuasion → The critical role of empathy and emotion in marketing and sales narratives ✦✦✦CONNECT WITH ANTHONY "TAS"📸 Instagram: https://www.instagram.com/tastasgal 💼 LinkedIn: https://www.linkedin.com/in/tastasgal/ ✦✦✦CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@davepolykoff 💼 LinkedIn: linkedin.com/in/dave-polykoff/ 📸 Instagram: instagram.com/davepolykoff 🎵 TikTok: tiktok.com/@davepolykoff 👤 Facebook: facebook.com/davidpolykoff 🐦 X/Twitter: x.com/DavePoly ✦✦✦TIMESTAMPS 00:00 - Introduction: Importance of Storytelling in Personal Branding 01:10 - Anthony's Journey from Classics to Marketing and Storytelling 04:30 - Why Storytelling Matters More Than Spreadsheets in Business 08:00 - How to Weave Storytelling into Marketing and Sales Processes 10:00 - The Metaphor of the Thread in Storytelling and Brand Messaging 14:00 - Emotional Connection and Empathy in Storytelling 16:20 - Marketing Lessons from Ancient Greeks and Romans 19:10 - Applying Cicero’s Persuasion Principles: Inform, Delight, and Move 22:30 - Ethos, Logos, and Pathos: Building Credibility and Emotional Appeal 25:50 - Challenges of Differentiating Personal Brands Today 28:10 - Creating Long-Lasting Content Versus Short-Form Content 30:20 - Attention Spam Concept: Avoiding Audience Disengagement 31:00 - Final Key Takeaway and How to Connect with Anthony Tasgal

    33 min
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5
out of 5
7 Ratings

About

The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.

Information

  • Creator
    Dave Polykoff
  • Years Active
    2024 - 2026
  • Episodes
    98
  • Rating
    Clean
  • Copyright
    © Dave Polykoff
  • Show Website
    Personal Brand Blueprint