12 episodes

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers.

Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

Brand Story Steve Gilman

    • Business
    • 4.3 • 6 Ratings

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers.

Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

    Writing is a Craft with Kate Kelly

    Writing is a Craft with Kate Kelly

    In this episode, we talk with Kate Kelly, a talented writer, speaker, and historian, who shares how curiosity drives good storytelling, why it's important to respond to your audience, and how to get started writing people's stories.
    Kate is the writer and publisher of https://americacomesalive.com/ (America Comes Alive!,) a website that features little-known stories of regular people who have made a difference and changed the course of history.
    This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.
    Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.
    You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.
    Continue the conversation on social:
    For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
    We’re also on:
    Instagram — https://www.instagram.com/gravitygroup
    Facebook — https://www.facebook.com/gravitygroupmarketing

    • 54 min
    Leading from the Ground Up with Daniel Blosser

    Leading from the Ground Up with Daniel Blosser

    In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values.
    Steve and Daniel discuss how leaders use storytelling to engage with their employees, brand culture and the importance of investing in your team, and maintaining personal connections as your brand grows.
    This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.
    Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.
    You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.
    Continue the conversation on social:
    For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
    We’re also on:
    Instagram — https://www.instagram.com/gravitygroup
    Facebook — https://www.facebook.com/gravitygroupmarketing

    • 44 min
    When Your Mission is Your Brand with Pat Craig

    When Your Mission is Your Brand with Pat Craig

    In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.
    He talks about the importance of telling your story authentically, how connecting with the right audience can advance your mission, and how taking a different perspective can solve your problem.
    To learn more about The Wild Animal Sanctuary and to donate, visit https://www.wildanimalsanctuary.org.
    This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.
    Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.
    You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.
    Continue the conversation on social:
    For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
    We’re also on:
    Instagram — https://www.instagram.com/gravitygroup
    Facebook — https://www.facebook.com/gravitygroupmarketing

    • 54 min
    Fostering Community Through Storytelling with Andrea Dono

    Fostering Community Through Storytelling with Andrea Dono

    For Andrea Dono, it’s all about connecting with the community. When you lead a successful downtown revitalization organization, it takes teamwork to lead efforts, create events, and promote the area.
    Andrea shares insights learned from her time at the National Trust for Historic Preservation’s Main Street Center and how that experience shapes how she approaches her role as Executive Director of Harrisonburg Downtown Renaissance. She talks with us about showing off your brand’s personality, staying true to your mission, and how storytelling builds community.
    This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.
    Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.
    You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.
    Continue the conversation on social:
    For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
    We’re also on:
    Instagram — https://www.instagram.com/gravitygroup
    Facebook — https://www.facebook.com/gravitygroupmarketing

    • 46 min
    Scripts Are the Starting Line with Ken Marcus

    Scripts Are the Starting Line with Ken Marcus

    How do you make a memorable spot?
    Today we're talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging.
    This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
    We release new episodes twice a month, be sure to subscribe so you’ll never miss one.
    Continue the conversation on social:
    For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing (https://www.linkedin.com/company/gravitygroupmarketing)), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
    We’re also on:
    Instagram — https://www.instagram.com/gravitygroup (https://www.instagram.com/gravitygroup)
    Facebook — https://www.facebook.com/gravitygroupmarketing (https://www.facebook.com/gravitygroupmarketing)

    • 51 min
    Be First Second with Khalil Garriott

    Be First Second with Khalil Garriott

    How do you tell a story that makes an impact? Today we're talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate -- not sell.
    This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
    We release new episodes twice a month, be sure to subscribe so you’ll never miss one.
    Continue the conversation on social:
    For more of Brand Story, check out our https://www.linkedin.com/company/gravitygroupmarketing/, where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
    We’re also on https://www.instagram.com/gravitygroup/ and https://www.facebook.com/gravitygroupmarketing

    • 1 hr

Customer Reviews

4.3 out of 5
6 Ratings

6 Ratings

Top Podcasts In Business