82 episodes

Brand Tuned is a podcast about brand management hosted by Shireen Smith. It’s for entrepreneurs, marketers, and designers looking for insights into how to create, build and grow distinctive brands. Episodes include interviews with thought leaders sharing useful information on aspects of branding, from intellectual property and trademarks, to understanding your customers’ wants and needs, to using appropriate business models, and setting the right brand strategy. Driving the brand involves focusing on the customer experience, team leadership, and doing marketing that builds the brand rather than purely on targeting sales. The TUNED framework for brand management is outlined in Shireen's book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property.

Brand Tuned - Sharp Branding Shireen Smith

    • Marketing
    • 5.0 • 61 Ratings

Brand Tuned is a podcast about brand management hosted by Shireen Smith. It’s for entrepreneurs, marketers, and designers looking for insights into how to create, build and grow distinctive brands. Episodes include interviews with thought leaders sharing useful information on aspects of branding, from intellectual property and trademarks, to understanding your customers’ wants and needs, to using appropriate business models, and setting the right brand strategy. Driving the brand involves focusing on the customer experience, team leadership, and doing marketing that builds the brand rather than purely on targeting sales. The TUNED framework for brand management is outlined in Shireen's book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property.

    How to Develop an Exit Plan for Your Business - Bryony Thomas

    How to Develop an Exit Plan for Your Business - Bryony Thomas

    This episode primarily focuses on the U element of the TUNED framework, namely the importance of understanding your market depending on the context. Bryony Thomas shares insights on how the approach to marketing changes if you have an exit in mind. Find...

    • 30 min
    John Williams - How to Develop Your Ideas using Product Market Fit

    John Williams - How to Develop Your Ideas using Product Market Fit

    John Williams talks about his own business journey, why he created a separate personal business and product brand. And then we focused on the EU element of my TUNED framework, namely understanding your market. So John talks about product-market fit. He has such an engaging way of talking and explaining concepts.

    • 37 min
    Brand Strategy With Mark Ritson

    Brand Strategy With Mark Ritson

    Mark Ritson answered some of the burning questions, specifically around understanding your market and establishing your brand strategy, the U and the E elements of my tuned framework.

    • 34 min
    Chandresh Pala - What is a Business Model? Make Sure You Use The Right One For Your Business

    Chandresh Pala - What is a Business Model? Make Sure You Use The Right One For Your Business

    Chandresh Pala explains all about business models, developing a business importance of names and the whole story around brands

    • 45 min
    Shireen Smith - Why Fuse Brand Creation With Brand Protection?

    Shireen Smith - Why Fuse Brand Creation With Brand Protection?

    Having seen the problems that arise when the interplay between brand and intellectual property is misunderstood. I want to cross the chasm that actually exists between the worlds of branding and brand protection to explain IP in the context of brand creation

    • 23 min
    Ross Kimbarovsky - Engaging Services for Your Brand

    Ross Kimbarovsky - Engaging Services for Your Brand

    Some of the common pains when hiring someone to do design work is that you don't know what their process is going to involve until you begin working with them, and then you realize that there are certain points that you should’ve covered.

    • 34 min

Customer Reviews

5.0 out of 5
61 Ratings

61 Ratings

Katieokelley ,

Incredibly helpful!

I love the length and format of this podcast! I especially enjoyed Susan Payton’s interview. She did a phenomenal job explaining the StoryBrand framework and how to create marketing so good you never have to be salesy! This will be helpful to SO many! Well done!

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