Brand Width Podcast

Brand Width Podcast
  • 5.0 (1)
  • MARKETING

Made for performance-minded brand builders Hosted by John Klein Real convos on brand + growth + the width in between 🚀

  1. 08/21/2025

    This E-commerce Strategy Gets Brands FREE Content & Marketing

    In this episode of Brandwidth, John Klein sits down with Brandon Stallings, founder & CEO of Snackify, to talk about how Snackify is helping emerging snack brands break through the noise of today’s crowded e-commerce landscape.Brandon shares his journey from running a smart vending machine business to building Snackify, a platform that combines custom snack boxes, subscription gifting, and creator-driven marketing to help snack brands get discovered.We dive into: • How Snackify helps emerging snack brands scale distribution & awareness • The power of subscription boxes, corporate gifting, and custom branding • Why UGC and creator partnerships are the future of e-commerce marketing • Brandon’s 3 A’s framework: AI, Automation, and Analytics for growth • Golden nuggets for entrepreneurs, e-commerce founders, and DTC brandsIf you’re interested in e-commerce growth, digital marketing, or scaling a consumer brand, this episode is packed with insights you don’t want to miss.👉 Learn more about Snackify: https://snackify.coIf you found value in this conversation, like, comment, and subscribe for more episodes with founders, marketers, and innovators shaping the future of digital commerce.

    1h 5m

  2. 08/05/2025

    How His "Healthy M&Ms" Got a Legal Threat

    In this episode of Brandwidth, host John Klein sits down with Tyler Phillips, the founder of Points Chocolate, a better-for-you chocolate brand disrupting the candy aisle with diabetic-friendly, low-glycemic treats that look and taste like M&Ms, but healthier.Tyler shares the wild journey from family-run hardware stores in upstate New York to investing early in Ethereum and NFTs, launching a vegan chickpea ice cream startup in Puerto Rico, and eventually scaling his DTC chocolate brand- despite getting a legal notice from Mars.We dive deep into: • How early crypto profits fueled his startup • Lessons from getting legally threatened by M&Ms’ parent company • Why Facebook ads beat traditional R&D for finding your true customer • Selling online vs retail: TJ Maxx, HomeGoods & protein candy strategy • His plan to scale to 8-figures with low ROAS & omnichannel growth • The untapped opportunity in health-conscious Skittles alternatives • Why being part of the e-commerce founder community matters now more than everWhether you’re building a CPG brand, scaling your Shopify store, or navigating the chaos of DTC, this episode is packed with insights on bootstrapping, digital marketing, retail growth, and the real founder grind.👉 Don’t forget to like, comment, and subscribe to support the show and hear more from the sharpest founders in e-commerce.

    58 min

  3. 07/30/2025

    How WeGym is Building a $40 Billion Brand by Breaking Every Rule

    The 'Be Human First' Strategy Scaling a Brand from $500k to $50MHow do you build an e-commerce brand that grows 32X in two years without running any paid ads? In this episode of BrainWith, we sit down with Kameron Kicklighter, co-founder of the fitness brand WeGym, to deconstruct the unconventional playbook they're using to scale from a small startup to a projected $50 million company.This isn't just a founder story; it's a masterclass in modern brand building, people-first leadership, and creating a powerful competitive advantage. Kameron reveals how their "impact over profit" philosophy, innovative product development, and a unique focus on empowering instructors are fueling their explosive growth. If you're an entrepreneur, e-commerce owner, or marketer, this episode is packed with actionable strategies for building a brand that lasts.In this deep-dive interview, you'll learn:✅ The 3-pronged business model (Gear, App, Academy) that creates a powerful ecosystem.✅ WeGym's "Instructor First" strategy and how they plan to invest millions to build a community.✅ The "Drop Dead Rule": A brilliant leadership hack for creating a truly resilient team.✅ Their #1 Competitive Advantage: The manufacturing and logistics secret that allows them to innovate faster than anyone else.✅ A step-by-step playbook for global e-commerce expansion using Amazon as a gateway.✅ How to build a thriving company culture that attracts and retains top talent.✅ Why a "Be Human First" approach leads to better products, a stronger community, and higher profits.#Ecommerce #FounderStory #BrandBuilding #Leadership #Scaling #DigitalMarketing #Startup #BusinessStrategy

    2h 9m

  4. 07/30/2025

    The Future of Retail is Here | UbaCart Founder Will Broome

    The $10M App Bringing Amazon-Style Pricing to Physical StoresWhat if every shopper in a grocery store received personalized prices based on their unique habits? In this episode of BrainWith, we sit down with Will Broome, the resilient founder of UberCart, who is making this a reality. He shares the incredible story of raising $10 million to build an AI-powered retail app, battling giant corporations who tried to steal his idea, and finally achieving explosive results.This is a masterclass in tech entrepreneurship, retail innovation, and the power of persistence. Will breaks down how his app is increasing average spend by 19% for retailers and providing brands like Coca-Cola with unprecedented consumer data. If you're an entrepreneur, marketer, or innovator, this episode is packed with lessons on fundraising, scaling, and disrupting a multi-billion dollar industry.In this deep-dive interview, you'll learn:✅ How UberCart's AI creates dynamic, personalized pricing for every customer in real-time.✅ The fundraising playbook: How Will raised his first seed round with nothing but an idea and a powerful pitch.✅ How to protect your IP when the world's biggest companies try to steal it.✅ The "Holy Trinity" of Retail Tech: How to create value for customers, retailers, and CPG brands simultaneously.✅ The key to successful retail integration and navigating complex POS system politics.✅ Why "laser focus" on a single, powerful feature is the key to winning as a startup.✅ The future of retail media and how in-store data is becoming the most valuable asset in the world.#RetailTech #AI #Entrepreneurship #Startup #Fundraising #MarketingStrategy #Ecommerce #BigData

    1h 22m

  5. 07/30/2025

    She Landed Barbie Fragrance Deals Without Licensing Experience

    In this episode of Brandwidth, host John Klein sits down with Jennifer McKay Newton, founder of DefineMe and DefineMe Creative Studio, to talk about how she went from interior designer to fragrance entrepreneur landing licensing deals with Disney, Mattel (Barbie), and major retailers like Ulta Beauty along the way.Jennifer shares:How scent connects to identity, memory, and moodThe exact process behind developing perfumes for Ariel, Barbie, Snow White & JasmineWhat it’s really like doing a licensing deal with DisneyHer DTC journey with Shopify, Meta ads, TikTok, and influencer marketingLaunching viral products with influencers like Sniff with StephThe business model behind creative licensing, revenue share, and product designWhether you’re building a beauty brand, scaling DTC, or fascinated by brand collaborations, Jennifer brings hard-won wisdom and emotional depth to product building, marketing, and staying mission-aligned through growth.👉 Learn more at definemefragrance.com and definemecreativestudio.com💬 Drop your favorite scent or branding moment in the comments.🔔 Subscribe for more founder interviews on business, branding, and marketing.#DefineMe #JenniferMcKayNewton #FragranceBrand #DTCBeauty #DisneyCollab #TikTokMarketing #BrandwithPodcast

    1h 12m

  6. 07/30/2025

    How This Golf Brand Went from $0 to $14M Without VC Funding: Jonah Mytro on Precision Pro’s Rise

    In this episode of the Brandwidth Podcast, we sit down with Jonah Mytro, co-founder of Precision Pro Golf, to unpack how he bootstrapped a golf tech brand from a single product idea into a $14M+ revenue powerhouse, all without a dime of outside capital.From navigating the expiration of Bushnell’s patent to leveraging Amazon, DTC, and major retail partnerships (Dick’s, Golf Galaxy), Jonah shares the real story behind Precision Pro’s rise. Learn how COVID created unexpected momentum, why his team scaled too fast (then pulled back), and how relationship-first sales built a loyal customer base.This episode is packed with insights for: • DTC brand founders • Bootstrapped entrepreneurs • E-commerce marketers • Retail operators • Golf & sporting goods brands👉 Hear how to sell smarter, avoid costly hiring mistakes, and build real distribution power in a crowded market.🎧 Subscribe for more real stories from DTC founders doing it their way.📍 Learn more: https://precisionprogolf.com🧠 Follow us for more insights on scaling DTC brands.

    51 min

  7. 07/28/2025

    Built a $50M Empire, Lost It All, Came Back Ripped at 61; William Hogarty’s Wild Life Story.

    In this powerful episode of Brandwidth, John Klein sits down with entrepreneur, fitness icon, and transformation coach William Hogarty a man who’s been rich twice, poor twice, and has rebuilt himself more times than most survive.From becoming Mr. California to building two $50M+ companies, William opens up about his rise in the mortgage industry, his battle with addiction, losing everything, and how he’s now on a mission to help men 40+ live 10 years longer through health, blood work, and mindset transformation.We dive deep into:How William scaled 800 loan officers across 85 locationsWhy the food industry is broken and what he’s doing about itLaunching The 1% Club to coach high-achieving menThe truth about Diet Coke, seed oils, and protein mythsThe mindset required to bounce back from rock bottomHis viral content strategy across YouTube, TikTok & InstagramWhether you’re scaling a business, recovering from failure, or just trying to optimize your health, this conversation is packed with hard-won lessons, tactical advice, and straight-up life-changing perspective.🔗 Learn more: https://thefitnessmeal.com💥 Subscribe for more bold conversations at the intersection of e-commerce, fitness, and entrepreneurship.#Entrepreneurship #DTC #BusinessPodcast #FitnessOver40 #WilliamHogarty #DigitalMarketing #Brandwidth

    1h 8m

  8. 07/28/2025

    From Zero TikTok Sales to a 7-Figure E-commerce Brand | Founder's Strategy Revealed

    How a Founder Uses AI to Create a Month of Viral TikToks in a DayAre you feeling burned out by the endless content creation grind on TikTok and social media? What if you could turn a single idea into a month's worth of high-performing videos using AI? In this episode of BrainWith, we sit down with Scarlett, the founder of the 7-figure beauty brand Wonder Curl, who reveals the exact system she used to go from quitting TikTok in frustration to generating millions of views and massive sales.This isn't just another founder's story; it's a practical, step-by-step masterclass in modern content marketing, AI-powered efficiency, and direct-to-consumer (DTC) e-commerce strategy. If you're an entrepreneur, marketer, or business owner looking for an actionable playbook to scale your brand on social media, this is a must-watch.In this deep-dive interview, you'll learn:✅ The exact AI tools (like BigView) and workflow to turn one script into four unique, high-performing videos.✅ The "Remix & Repost" strategy: Why one of her videos failed with 0 views, but the exact same video with one small tweak hit nearly 1 million views.✅ How to find trending topics and use "controversy marketing" (like her "genetics vs. routine" hook) to drive massive engagement and go viral.✅ TikTok Shop vs. Website Sales Funnel: How to structure your e-commerce channels to increase both order volume and average order value (AOV).✅ The solopreneur's guide to scrappy content creation—including her "closet studio" hack for perfect video quality with zero budget.✅ How to overcome content creator burnout and build a sustainable, long-term digital marketing plan.#TikTokMarketing #AI #Ecommerce #DigitalMarketing #ContentCreation #FounderStory #SocialMediaStrategy #SmallBusiness

    52 min
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About

Made for performance-minded brand builders Hosted by John Klein Real convos on brand + growth + the width in between 🚀

Information

  • Creator
    Brand Width Podcast
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © Brand Width Podcast
  • Show Website
    Brand Width Podcast