Brandformance

Pranav Piyush
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Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

  1. 4월 20일

    How a former neuroscientist built a smarter way to think about email targeting ft. Daniel Brady

    In this episode, we dig into how Daniel Brady applies machine learning and neuroscience to a problem most email marketers underestimate: not what to say, but who is actually ready to hear it. He shares how Orita helped a brand make more money by emailing 40% fewer people, why deliverability is a high-stakes risk channel and not a cheap one, and why personalization only moves the needle in the middle of your CRM list. Along the way, Daniel makes the case that surprise and habituation are more useful marketing frameworks than most people realize, and shares where he wants to take ML next: data-driven decisions about billboards and sponsorships. About the guest: Daniel Brady is the co-CEO of Orita, an ML-powered platform that helps e-commerce brands get more out of their existing customer lists through smarter targeting and experimentation. Before Orita, he trained as a neuroscientist at Harvard and went on to work as a machine learning engineer in routing and logistics. He brings a hard science lens to lifecycle marketing, making sophisticated experimentation accessible to brands with no data science team.

    48분

  2. 4월 6일

    How Eucalyptus's CEO thinks about measurement, creative bets, and why brand vs. performance is a false choice

    In this episode, Tim Doyle makes the case that attribution systems create false precision and that the real job of marketing is moving people from one state to another. He talks through how Eucalyptus found early wins by spotting mispriced channels before anyone else, from long-form YouTube to outdoor to Grindr. He's also pretty skeptical of Meta's self-reported incrementality, and explains why this moment, more than any before it, rewards people who are good at ideas. About the guest: Tim Doyle is the CEO of Eucalyptus, the Australian health and wellness company behind brands including Juniper, Pilot, and Software, which was acquired by Hims & Hers in early 2026. He grew up in marketing before moving into the CEO role and brings an unusually hands-on perspective on measurement, creative strategy, and capital allocation. He is one of the few CEOs who can credibly hold both the marketing and finance conversation at once.

    35분

  3. 3월 23일

    How Patrick Moran ran growth at Robinhood by speaking the language of finance

    In this episode, we dig into how Patrick Moran thinks about growth marketing as a discipline rooted in unit economics, not just distribution. He shares how he approaches CAC, LTV, and incrementality as a shared language across marketing, product, and finance, why finding your anchor channel matters more than testing ten at once, and what it took for Netflix to rebuild its brand after Quickster. Along the way, Patrick reflects on the Yik Yak failure and what it taught him about the limits of marketing when product-market fit breaks down.  About the guest: Patrick Moran is the VP of Marketing at SoFi, the personal finance company. Before SoFi, he held senior marketing and growth roles at Robinhood, Spotify, Netflix, and Yik Yak. He brings a distinctly financial lens to growth marketing, with a track record of building marketing organizations inside companies navigating major transitions.

    50분

  4. 3월 9일

    How Carta's CMO builds brand in a category no one thinks is emotional ft. Nicole Baer

    In this episode, we dig into how Nicole Baer thinks about B2B marketing as an emotional discipline, not a rational one. She shares how she rebuilt Carta's brand through customer storytelling, why brand investment shouldn't be sacrificed for performance marketing, and how AI is reshaping Carta's go-to-market from sales call analysis to synthetic market research. Along the way, Nicole reflects on launching a product during the pandemic at Logitech, the philosophy of "specificity" she and Carta's CEO use to guide creative decisions, and what she'd do with unlimited budget and a full-bore OOH experiment. About the guest: Nicole Baer is the CMO at Carta, the ERP for private capital, where she leads brand, demand generation, content, and go-to-market. Before Carta, she held CMO and senior marketing roles at Logitech, Zendesk, and Aon Hewitt. She is known for her belief that B2B marketing is just as emotional as consumer marketing and for building brand strategies that earn affinity rather than just attention.

    33분

  5. 2월 23일

    How the ex-Head of Paid Media at Hubspot drives growth ft. Rex Gelb

    In this Brandformance Office Hours episode, we dig into why clicks don't always turn into pipeline and what B2B marketers should actually be optimizing for. Rex walks through how to feed the right conversion signals back to ad platforms, why proxy metrics matter early on, and how to earn more budget by proving out cost per MQL before moving down funnel. We cover channel selection — why Google search is a no-brainer most B2B companies skip, why Meta is wildly misunderstood, and when Bing actually makes sense — plus the case for leaning into AI bidding instead of fighting it, why creative diversity is now table stakes, and where incrementality and AI search ads are headed in 2026. About the guest: Rex is the founder of Summit Chase, a paid media agency, and previously led paid media at HubSpot for over a decade. He also advises companies on paid media strategy. His work focuses on helping B2B teams move beyond vanity metrics and build paid programs that actually drive pipeline.

    50분

  6. 2월 9일

    How neuroscience can make your marketing more memorable ft. Pranav Yadav

    In this episode, we dig into how the brain actually processes marketing and why most “attention” metrics fail to capture what really drives behavior. We talk about the difference between being seen and being remembered, why subconscious decision-making matters more than post-purchase rationalizations, and how brands build long-term relevance by encoding meaning into memory. Along the way, we unpack why personalization isn’t the same as connection, what marketers get wrong about measurement, and how neuroscience can help teams design creative that doesn’t just perform, but sticks. About the guest: Pranav Yadav is the founder and CEO of Neuro-Insight, a neuromarketing research company focused on measuring subconscious response to advertising and brand experiences. His work sits at the intersection of neuroscience, culture, and behavior, helping marketers understand how people form emotional associations, encode memory, and make decisions long before they can explain them.

    58분

  7. 1월 26일

    How "Teach First, Sell Second" can help you close more deals ft. Matt Hammel

    In this live Brandformance Office Hours episode, Matt Hammel digs into what “teach first, sell second” actually looks like in practice and why education has become one of the most effective growth levers in modern go to market. He breaks down how AirOps uses clear value exchange, genuinely useful content, and systematic reuse to build trust in crowded markets, then connects that approach to how AI search is changing discovery.  Along the way, we cover information gain content, why freshness now matters more than volume, when to refresh or prune old posts, and why the teams winning in AEO and GEO are pairing technical systems thinking with real marketing taste. About the guest: Matt Hammel is the co-founder and CEO of AirOps, an end to end platform helping teams win in AI search. He is also a well-known LinkedIn creator with a clear voice on what is changing in SEO, AEO, and content operations. At AirOps, Matt has helped shape a teach-first growth model built around expert led webinars, AirOps University, and first party research, all designed to help marketers stay ahead as organic discovery continues to change.

    45분

  8. 1월 12일

    How to use LinkedIn creators to shape perception, build trust, and speed up sales cycles ft. Aneesh Lal

    In this episode, we dig into how LinkedIn creators shape perception, trust, and buying behavior in B2B — and why one-off influencer posts rarely work. We talk about LinkedIn as the modern “water cooler,” how creator credibility can shorten sales cycles, and why repetition across formats matters more than reach. Along the way, we unpack what brands get wrong about creator marketing, how the algorithm actually affects outcomes, and why the best campaigns change how a category is talked about, not just how a product is promoted. About the guest: Aneesh Lal is the founder and CEO of the Wishly Group, an agency representing some of the most trusted B2B creators on LinkedIn. With a background in media sales at companies like Coca-Cola and Pinterest, Aneesh brings an operator’s perspective on what works in practice. As the “Jerry Maguire of LinkedIn,” he’s built Wishly by focusing on trust, credibility, and long-term partnerships over hype.

    43분
모두 보기(54개)

소개

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

정보

  • 제작진
    Pranav Piyush
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    54
  • 등급
    무삭제판
  • 저작권
    © 2026 Brandformance
  • 웹사이트 보기
    Brandformance

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