Branding and website tips: On Purpose with Emily Jones

Two Shoes Creative
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Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies. Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you

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  1. 2024. 11. 28. · 보너스

    The truth behind Jaguar's rebrand: Why Jaguar's new brand identity and promo is sparking backlash

    Jaguar's recent rebrand has sparked widespread debate and controversy. But what's really behind this bold move by the iconic British brand? Join me as I take a deep dive into the strategy, visuals, and implications of Jaguar's reinvention.In this episode:0:00 – Introduction and overview of Jaguar's rebrand01:32 – Reasons behind Jaguar's rebrand08:19 – Visual elements of the rebrand15:10 – Go woke and go broke" debate19:00 – Risks and rewards of rebranding20:00 – Emily's final verdict on Jaguar's rebrandReferences and sources:Car sales: https://www.thecarexpert.co.uk/2024-half-year-report-a-disaster-for-private-new-car-sales/ Jaguar sales: https://www.goodcarbadcar.net/jaguar-europe-sales-figures/ UK Gov ZEV law: https://www.gov.uk/government/news/pathway-for-zero-emission-vehicle-transition-by-2035-becomes-law Car buyers demographics: https://www.greencarcongress.com/2019/11/20191112-sivak.html Car buyer preferences: https://www.motortrader.com/motor-trader-news/automotive-news/nfda-consumer-attitude-survey-highlights-ev-concerns-12-08-2024 JLR Reimagine strategy: https://www.jaguarlandrover.com/reimagine https://investors.tatamotors.com/financials/76-ar-html/pdf/strategic-roadmap-JLR.pdf Looking for help with building an impactful brand identity? ⁠⁠Click here to book a FREE consultation⁠⁠ https://twoshoescreative.co.uk/book-a-call/extended-consultation or contact Emily at hello@twoshoescreative.co.uk Connect on ⁠⁠Instagram⁠⁠: https://instagram.com/twoshoescreative Connect on ⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/emilyjonesdesign/ ⁠⁠Click here to find out more about Two Shoes Creative ⁠https://twoshoescreative.co.uk/

    23분

  2. 2024. 11. 05.

    When is it Time to Rebrand?

    Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialize in building brands and websites for purpose-led businesses, charities, and impact startups. Today, we're exploring a question I often get asked: When should you rebrand? Rebranding is a significant investment, so it's crucial to know when the time is right and to rebrand for the right reasons. In this episode, we'll discuss: What a Rebrand Really Means: Understanding the difference between a full rebrand and a simple refresh. Signs You’re Ready for a Rebrand:We’ll also talk about the importance of rebranding as a comprehensive process—not just a new logo, but an overhaul of your entire brand identity, including colors, tone of voice, messaging, and how you present yourself. If you’re considering a rebrand and want a professional look that aligns with your current business goals, book a free consultation call with me to discuss your options. Tune in to find out if a rebrand is right for you, and if you enjoyed this episode, don’t forget to subscribe, leave a review, and follow us on social media for more branding insights! Click the link ⁠https://twoshoescreative.co.uk/contact/⁠ to book a free consultation call with me.

    4분

  3. 2024. 10. 22.

    How to boost your website's conversion rate

    Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialize in creating brands and websites for purpose-led businesses, charities, and impact startups. In today’s episode, we’re diving into a key topic for e-commerce businesses: conversion rates. If you’re wondering how to get more sales from your website, this episode is for you! We’ll cover: 1. Understanding Conversion Rates: What they are and how to calculate them. 2. Industry Benchmarks: How your website’s performance stacks up against the averages. 3. Improving Your Conversion Rate: Three powerful ways to boost conversions: Attracting the right audience to your site. Optimising the customer journey to make it smooth and simple. Increasing your average order value without increasing traffic. By the end of this episode, you’ll have actionable tips for improving your e-commerce conversion rate and driving more sales. Whether it’s streamlining your checkout process or highlighting popular products, small changes can have a big impact. Ready to improve your conversion rates and grow your business? Click the link https://twoshoescreative.co.uk/contact/ to book a free consultation call with me, where we’ll discuss how to optimise your website for better sales. If you enjoyed this episode, don’t forget to leave a review and share it with someone who might benefit too.

    6분

  4. 2024. 09. 03.

    Creating a Strong Brand Visual Identity for your business

    Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialise in building brands for purpose-led businesses, impact startups, and charities. Did you know it only takes 1/10 of a second for someone to make a judgment about your brand? That's why having a strong brand visual identity is crucial for making the right first impression. In this episode, we’ll dive into the essential elements of brand visual identity and how to create one that truly represents your business. We’ll cover: The Importance of Your Logo: Why your logo is more than just a symbol—it’s the face of your brand Choosing the Right Colors: How colour palettes can evoke different emotions and what that means for your brand. Typography: Understanding how font choices impact the perception of your brand and the different types of fonts to consider. Graphic Elements: Using shapes, icons, and illustrations to add personality and depth to your brand. Photography and Video: Creating visual content that resonates with your audience and aligns with your brand style. We’ll also discuss how to tie all these elements together into a cohesive brand guidelines document, ensuring consistency across all your marketing materials. A strong visual identity not only makes your brand more memorable but also helps you stand out from the competition and attract more clients. If you're ready to build an authentic brand visual identity that truly represents your business, get in touch with me at Two Shoes Creative. Click the link below to book a free discovery call and let’s see how we can help your brand grow. Tune in and learn how to make your brand visually compelling and instantly recognisable. If you enjoyed this episode, please leave a review and share it with someone who would love it too! You can contact Emily at hello@twoshoescreative.co.uk ⁠⁠⁠⁠⁠Click here to book a FREE consultation⁠⁠⁠⁠⁠ Connect on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ Connect on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Click here to find out more about Two Shoes Creative ⁠⁠⁠⁠ Produced and edited by ⁠Bloody Vegans Productions⁠

    9분

  5. 2024. 07. 23.

    How to use your Brand Values to get ahead as a small business owner

    Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we create brands and websites for purpose-led businesses, charities, and impact startups. Today, we’re diving deep into the topic of brand values and why they are essential for independent businesses to gain an edge over bigger corporations. In this episode, we'll explore: Defining Brand Values: Understanding what brand values are and why they matter. The Impact on Consumer Choice: How clear and authentic values can influence customer decisions and build loyalty. Creating Your Brand Values: A step-by-step guide to discovering and defining your brand values. Authenticity is Key: Ensuring your brand values are genuine and reflected in all aspects of your business. Internal vs. External Values: Differentiating between values for internal guidance and those communicated to your customers. We’ll also discuss how smaller businesses have the advantage of integrating these values more seamlessly and authentically compared to larger corporations. By the end of this episode, you'll have the tools to create compelling brand values that resonate with your audience and set you apart from the competition. Join me as I break down the process of defining and implementing brand values to build a stronger, more loyal customer base. Head over to twoshoescreative.co.uk to book a free consultation call and discover how we can help your business or charity grow. Tune in next time for an in-depth look at brand visual identity, covering logos, colours, and typography. Thanks for listening! If you enjoyed this episode, please leave a review and share it with someone who will love it too. You can contact Emily at hello@twoshoescreative.co.uk ⁠⁠⁠⁠Click here to book a FREE consultation⁠⁠⁠⁠ Connect on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ Connect on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Click here to find out more about Two Shoes Creative ⁠⁠⁠ Produced and edited by Bloody Vegans Productions

    6분

  6. 2024. 07. 02.

    Christmas in July – Why Now is the Perfect Time to Plan Your Festive Marketing

    Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we create brands and websites for purpose-led businesses, charities, and impact startups. It's July, which means it's the perfect time to start working on your festive marketing strategy. Yes, you heard that right – it's time to prepare for Christmas! In this episode, we'll explore why starting your Christmas planning early can make all the difference for your business. By getting a head start, you'll have ample time to build brand awareness, test new ideas, refine your strategy, and ensure a smooth and successful holiday season. We'll cover essential steps to get Christmas-ready, including: Raising Brand Awareness: The importance of building recognition and trust long before the holiday rush. Improving Customer Journey and Conversion Rates: Ensuring a seamless user experience from first contact to purchase. Experimenting with Marketing Messaging: Testing and refining your campaigns to find what works best. Search Engine Optimization (SEO): Starting early with SEO to boost your visibility and rankings in time for the holidays. Get on top of your Christmas PR: Leveraging public relations to build authority and get featured in holiday gift guides. By the end of this episode, you'll have a clear roadmap to set your business up for Christmas success, from brand audits and email marketing to SEO and PR strategies. Don't miss out on the opportunity to make this holiday season your best one yet. Head over to twoshoescreative.co.uk/christmas for more resources, guides, and to book a free consultation call with us. We'll help you highlight your strengths, identify your weaknesses, and get you ready to shine this Christmas season. Tune in and start preparing now – your future self will thank you! You can contact Emily at hello@twoshoescreative.co.uk ⁠⁠⁠Click here to book a FREE consultation⁠⁠⁠ Connect on ⁠⁠⁠Instagram⁠⁠⁠ Connect on ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Click here to find out more about Two Shoes Creative ⁠⁠

    10분

  7. 2024. 06. 18.

    What is your Brand's 'Tone of Voice' and how it can elevate your small business?

    Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we build brands and websites for purpose-led businesses, impact startups, and charities. In this episode, we're diving into the crucial topic of tone of voice and why it's essential to get it right. You've probably heard the phrase, "Talk to everyone and you talk to no one." This is particularly true for your brand's messaging and tone of voice. Having a distinct tone of voice helps you stand out from the competition and resonate with your ideal audience. We'll cover: What is Tone of Voice?: Understanding this key marketing term and its importance. The Power of Tone: Why the way you say something can matter more than the words themselves. Consistency is Key: Building trust through a consistent tone of voice across all your communications. Standing Out: How a unique tone of voice can set you apart in a crowded market. Examples in Action: From Innocent Smoothie's cheeky charm to M&S's sophisticated style. By the end of this episode, you'll know how to create a tone of voice that reflects your brand's personality, builds authority, and connects emotionally with your audience. Whether you're aiming for friendly and humorous or serious and sophisticated, we'll guide you through the process of making your brand instantly recognizable and trustworthy. Join us to learn how to craft a powerful tone of voice that engages your audience and drives your brand's success. Don't forget to leave a review and share this episode with anyone who might benefit from it! You can contact Emily at hello@twoshoescreative.co.uk ⁠⁠Click here to book a FREE consultation⁠⁠ Connect on ⁠⁠Instagram⁠⁠ Connect on ⁠⁠LinkedIn⁠⁠ ⁠⁠Click here to find out more about Two Shoes Creative ⁠

    5분

  8. 2024. 06. 04.

    What is branding?

    Welcome to the first-ever episode of On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialise in building brands and websites for purpose-led businesses, charities, and impact startups. In this debut episode, we dive deep into the heart of what we do: branding. Many people think branding is just about having a logo, some colours, and a nice font. While those elements are important, they are just a small part of a much bigger picture. True branding is about creating an entire experience for your customer, encompassing your philosophy, values, and the way you make your customers feel. We'll explore what branding really means, including: Purpose: Defining your brand’s mission and the story behind it. Positioning: Identifying where your brand sits in the market and what makes it unique. Identity: Crafting the visual and written elements that represent your brand. Perception: Understanding and shaping how your audience perceives you. Promotion: Effectively getting your brand out there and maintaining consistency across all channels. Investing: Why investing in professional branding is foundational to your business. By the end of this episode, you'll understand why investing in professional branding is crucial for attracting the right audience and building a loyal customer base. Whether you're just starting out or looking to refresh your existing brand, this episode will provide valuable insights and practical tips to help you stand out from the competition. Tune in to discover the six steps to branding success and why a strong brand is the foundation of any successful business. Don’t forget to leave a review and share this episode with anyone who might find it helpful! You can contact Emily at hello@twoshoescreative.co.uk ⁠Click here to book a FREE consultation⁠ Connect on ⁠Instagram⁠ Connect on ⁠LinkedIn⁠ ⁠Click here to find out more about Two Shoes Creative

    8분

  9. 시즌1 예고편

    Welcome to On Purpose: the branding and website tips podcast

    Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies. Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you. You can contact Emily at hello@twoshoescreative.co.uk Click here to book a FREE consultation Connect on Instagram Connect on LinkedIn Click here to find out more about Two Shoes Creative

    1분

예고편

소개

Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies. Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you

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