26 episodes

Branding BFF® is a podcast for service businesses, creative professionals, consultants and coaches. Join Lisa Speer in candid conversations with entrepreneurs and brand creators to gain useful insights and inspiration you can apply to your brand and your business.

Branding BFF‪®‬ Lisa Speer

    • Business
    • 5.0 • 16 Ratings

Branding BFF® is a podcast for service businesses, creative professionals, consultants and coaches. Join Lisa Speer in candid conversations with entrepreneurs and brand creators to gain useful insights and inspiration you can apply to your brand and your business.

    Linking Brand Strategy to Business Operations, Natasha Davis

    Linking Brand Strategy to Business Operations, Natasha Davis

    Branding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.”  
    A few highlights we talk about are:
    How are strategic planning and branding are codependent on one another 5 simple principles to strategic planning The difference between revenue and profit The most effective approach for measuring daily operations and why it's critical The importance of your brand promise You can learn more about Natasha Davis and her business at https://impactbrandingconsulting.org/ and https://www.linkedin.com/in/natashadavisvisionary/.
    You can follow Impact Branding at https://www.facebook.com/impactbrandingconsulting/, https://www.instagram.com/impactbrandingconsulting/ and https://twitter.com/IMPCTBranding.
    Learn tips from Natasha on YouTube https://www.youtube.com/channel/UCP4PZfF4Vn7QgSX6mQXUPhw.
    This podcast is brought to you by Speerhead Solutions, a strategic branding business.
    https://speerheadsolutions.com/
    Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

    • 42 min
    Expanding Your Brand Through Email Communication_Kia Dolby

    Expanding Your Brand Through Email Communication_Kia Dolby

    Your brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.”  
    A few highlights we talk about are:
    How your brand foundation is important in your email marketing – this gets woven throughout our conversation The necessity of a clear goal and the “why” behind your emails Some important differences between service business and product business emails Ratio of value driven emails versus selling emails The importance of authenticity and brand values in your email communication You can learn more about Kia at http://kiadolby.com and follow her at https://www.instagram.com/kiadolby/ and https://www.facebook.com/kiadolbycreative.
    This podcast is brought to you by Speerhead Solutions, a strategic branding business.
    https://speerheadsolutions.com/
    Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

    • 30 min
    Brand Communication During a Crisis, Nicole Peternel

    Brand Communication During a Crisis, Nicole Peternel

    With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients.
    A few highlights we talk about are:
    How our business values can help guide our communication during this time The importance of a “help first” mindset 4 things people are looking for in communication right now How the actions in your business during a crisis can impact your reputation and brand Nicole Peternel is currently offering free crisis communication phone calls right now. You can reach her at www.reincommunications.com
    Recent article about crisis communication by Nicole: https://www.linkedin.com/pulse/covid-19-when-health-crisis-becomes-communications-nicole-peternel/
    You can follow Nicole at https://www.facebook.com/reincommunications/ and https://www.instagram.com/reincommunications/.
    This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/
    Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

    • 25 min
    Branding Quickie, Time for a Brand Check-Up

    Branding Quickie, Time for a Brand Check-Up

    In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding.
    Our branding quickie today is: Time for a Brand Check-Up
    In this episode we talk about:
    The health of your brand What a brand checkup is Key things to consider when you’re scheduling time for your brand check-up If you want some help, Speerhead Solutions created a new service called Brand Check-Up. speerheadsolutions.com/strategy
    Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

    • 3 min
    Legally Protecting Your Brand, Karen Boardman

    Legally Protecting Your Brand, Karen Boardman

    In this episode we talk with attorney Karen Boardman about “Legally Protecting Your Brand”.
    A few highlights we talk about are:
    What intellectual property is Understanding what trademarks, copyrights, patents and trade secrets are – with examples Which items have built in protections and when you should take legal steps for additional protection Which type of business names are easiest to get a trademark registration all the way to the hardest types Benefits of legally protecting your brand Disclaimer from Karen Boardman:  All of my statements here are for informational purposes only and they do not constitute legal advice, nor does this podcast create any attorney/client privilege between myself and anyone listening to it.
    Karen Boardman works as an attorney at Sellers, Ayers, Dortch, Lyons http://sellersayers.com/ and you can also find her on LinkedIn https://www.linkedin.com/in/karensboardman/
    This podcast is brought to you by Speerhead Solutions, a strategic branding business.
    https://speerheadsolutions.com/
    Is your brand working as hard as you are to get clients? Are your prospects and clients having an immersive experience with your brand? If you’re not sure, you’ll want to download the 4 Critical Elements of Brand Attraction at https://speerheadsolutions.com/
    Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

    • 41 min
    Branding Quickie, Words Matter

    Branding Quickie, Words Matter

    Today's Branding Quickie is all about how words matter in branding. We'll cover three key examples, plus communication through the key stages of client engagement.
    This podcast is brought to you by Speerhead Solutions, a strategic branding business.
    Are you working too hard to get clients? Ready to have your brand start doing some work for you? Get your free guide now. Download 4 Key Ingredients of Brand Attraction  at https://speerheadsolutions.com/
    Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!

    • 6 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

I❤Turtles ,

Branding simplified

Love listening to Lisa and her guests because it helps me understanding branding aspects in bite size bits which leads to easy implementation. Well worth a listen.

Charlotte author ,

Untangling brand mysteries

You want a podcast where the host is knowledgeable and excited about their topic but also prepared to have a conversation about it, right? This is a great one for untangling the mysteries of branding.

Wade22 ,

Branding gold!

It’s refreshing to hear such an informative podcast recorded as a casual conversation. Lisa is an excellent interviewer who really does her homework on each guest and comes prepared with insightful questions.

This podcast is great for anyone interested in the world of branding, starting or growing a business, life lessons, or anything related to marketing.

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