53 episodes

Branding Bud Live: 100% THC | 0% WTF
Welcome to Branding Bud Live™, the podcast that bridges the gap between the business and culture of cannabis. Gain insider insights, explore educational content, and find inspiration from successful cannabis entrepreneurs. Gain expert guidance, dive into cannabis culture, network with like-minded individuals, and stay ahead of the curve. Hosted by David Paleschuck, author of "Branding Bud: The Commercialization of Cannabis" - the first book on cannabis branding. Join the cannabis revolution and subscribe to Branding Bud Live™ now!
#cannabis #brand #branding

Branding Bud Live Branding Bud Live

    • Business
    • 5.0 • 1 Rating

Branding Bud Live: 100% THC | 0% WTF
Welcome to Branding Bud Live™, the podcast that bridges the gap between the business and culture of cannabis. Gain insider insights, explore educational content, and find inspiration from successful cannabis entrepreneurs. Gain expert guidance, dive into cannabis culture, network with like-minded individuals, and stay ahead of the curve. Hosted by David Paleschuck, author of "Branding Bud: The Commercialization of Cannabis" - the first book on cannabis branding. Join the cannabis revolution and subscribe to Branding Bud Live™ now!
#cannabis #brand #branding

    Ep #053: 2023 Year in Review

    Ep #053: 2023 Year in Review

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans along with their guest, Kieve Huffman, CEO of Engager Global and PLANT Entrepreneurial Institute for a deep dive into the highs and lows of the cannabis industry in 2023 and unpack the top 10 best and worst events that shaped the landscape. From groundbreaking advancements to challenging setbacks, we’ll cover the best and the worst moments that defined the year for cannabis. We'll also peer into our crystal ball to provide insightful predictions for 2024, exploring potential trends and regulatory shifts that could influence the industry's trajectory in 2024.


    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

    • 45 min
    Ep #052: Cannabis and E-Commerce

    Ep #052: Cannabis and E-Commerce

    Listen in as we navigate the complex landscape where the cannabis industry intersects with the challenges of online commerce, navigating the maze of legal regulations that pose hurdles in marketing cannabis products in the digital space. Join Branding Bud Live cohosts David Paleschuck and Adriana Hemans with our CLIO award-winning guest, Patrick Toste, Co-Founder of HIGHOPES, for an insightful conversation titled “Cannabis And E-Commerce.” Some of the questions we discuss:


    How has the e-commerce landscape evolved within the cannabis industry in recent years?
    How will technology shape the future of cannabis e-commerce?
    What trends will dominate the landscape of cannabis e-commerce in the near future?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

    • 46 min
    Ep #051: Cannabis and Online Marketing

    Ep #051: Cannabis and Online Marketing

    In a market where regulations often pose significant challenges, understanding the nuances of online marketing isn't just advantageous; it's crucial. From demystifying compliance hurdles to capitalizing on digital platforms, our discussion will spotlight the role of online marketing strategies in building brand recognition and loyalty. Join Branding Bud Live cohosts David Paleschuck and Adriana Hemans with our guest, Guillermo Bravo, CEO of Ecomara, for an insightful conversation titled “Cannabis And Online Marketing.” Some of the questions we discuss are:


    How crucial is online marketing in establishing a successful cannabis brand?
    What are the primary challenges in implementing digital strategies?
    How can dispensaries optimize SEO strategies to increase visibility and customer reach?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

    • 47 min
    Ep #050: Cannabis and Consistency

    Ep #050: Cannabis and Consistency

    The power of a brand is its ability to consistently deliver on a promise. But when it comes to crafting a cannabis brand, navigating the fragmented legal market is a challenge. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Wendy Bronfein, Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, as we dive deep into the hurdles faced by cannabis entrepreneurs in delivering consistency amid a maze of state regulations. Some of the questions we discuss are:


    What challenges do cannabis brands face in terms of maintaining consistency?
    How do regulations impact the branding strategies of cannabis companies?
    How do these inconsistencies affect product development and innovation?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

    • 45 min
    Ep #049: Cannabis and Employment

    Ep #049: Cannabis and Employment

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore the complexities surrounding working within the cannabis industry and the challenges individuals may encounter while seeking employment in this evolving field. We’ll explore the unique dynamics, legal considerations, and cultural shifts that shape the intersection of cannabis and the workforce in our episode titled "Cannabis And Employment" with Raymond Navis, Executive Recruiter and CEO of RW Navis & Associates. Some of the questions we’ll discuss are:


    What are the key challenges faced when seeking employment in the cannabis industry?
    How legal regulations impact job opportunities within the cannabis sector?
    How does the corporate culture in the cannabis industry differ from other sectors?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

    • 46 min
    Ep #048: Cannabis and the Race to the Bottom

    Ep #048: Cannabis and the Race to the Bottom

    Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they unravel the complexities of an industry teetering on the brink of implosion with mounting pressures, including fierce competition, stringent laws, escalating taxes, and the volatile fluctuations of supply and demand. We explore the critical factors contributing to the challenging landscape and the urgent need for intervention with Angela Brown, Cofounder of Massachusetts-based Coast Cannabis. Some of the questions we discuss are:


    How have tax laws impacted the overall sustainability of cannabis businesses?
    What factors have contributed to the volatile nature of supply and demand in the industry?
    How can brands maintain quality standards and differentiation while facing pricing pressures?

    Branding Bud Live | 100% THC | 0%WTF

    Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    #cannabis #brand #branding #brandingbud #brandingbudlive #cannabis-vs-marijuana #cannfluencers

    • 43 min

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