Branding for Breweries - Strategies to Grow Brewery Brands and Sales

The Brand Weaver

Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk

  1. How to Build a Purpose Driven Brewery with Tap Social

    MAR 25

    How to Build a Purpose Driven Brewery with Tap Social

    What does it really mean to build a purpose driven brewery? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Brian Spencer from Tap Social to unpack how purpose can shape a brewery from the ground up. Tap Social is a social enterprise brewery built to help people from prison turn their lives around. In this conversation, we explore how that mission influences branding, culture, sales, events, recruitment and customer experience. We cover: • What makes a purpose driven brewery feel authentic• Why purpose has to go beyond marketing• How Tap Social built a brand around real social impact• The difference between purpose and virtue signalling• How mission led breweries can use purpose in sales• Why values based recruitment shapes company culture• How to communicate purpose without battering people over the head with it• What other breweries can learn from Tap Social This episode is packed with practical insight for brewery owners, founders and marketers who want to build a stronger brand with real meaning behind it. Follow Branding for Breweries for more advice on brewery branding, marketing and growth. Keywordspurpose driven brewery, social enterprise brewery, brewery branding, Tap Social, brewery marketing, brewery brand strategy, mission led business, independent brewery growth, brewery culture, brewery sales strategy

    41 min
  2. Brewery Branding Rules, Claims and Compliance With Andrew Morgan

    MAR 18

    Brewery Branding Rules, Claims and Compliance With Andrew Morgan

    What can breweries actually say on their labels, packaging and marketing without getting into trouble? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Andrew Morgan to unpack the rules, regulations and compliance issues that can affect brewery branding, beer packaging, alcohol marketing and product claims. Using real world examples from Roleys, Tiny Rebel, Vault City, Beavertown and Hooch, this episode explores how breweries can innovate without crossing the line. Topics covered include: • Alcohol marketing rules every brewery should know• What you can and cannot say about calories, sugar and lifestyle• Why health claims are a danger zone for breweries• How beer label design can trigger complaints• What counts as appealing to under 18s• How the Portman Group and ASA complaints process works• Where breweries can still innovate in branding and positioning• Why glassware and brand assets matter more than many breweries realise If you are a brewery owner, brand strategist, designer, marketer or founder trying to build a standout beer brand without landing in regulatory trouble, this one is well worth your time. Follow Branding for Breweries for more practical advice on brewery branding, marketing and growth. Keywordsbrewery branding, beer marketing rules, alcohol marketing compliance, brewery packaging design, beer label regulations, Portman Group rules, ASA alcohol advertising, brewery marketing strategy, beer brand positioning, craft beer branding

    50 min
  3. How Breweries Should Plan Events With Meg Waits

    MAR 11

    How Breweries Should Plan Events With Meg Waits

    How should breweries actually approach events? In this episode of Branding for Breweries, Tim the Brand Weaver speaks with Meg Waits, former events and experience manager at Thornbridge, Beavertown and Yakima Chief Hops. Meg shares practical insights from years of running brewery events, festivals and brand activations, helping breweries understand how to create experiences that build brand awareness, strengthen customer loyalty and reach new audiences. Topics covered in this episode include: • How breweries should define the goal of an event• Why most breweries start event planning the wrong way• The Bronze Silver Gold framework for structuring brewery events• Hidden costs breweries forget when planning events• How small brewery teams should prioritise their time• Why looking outside the beer industry leads to better events• How to measure the success of brewery events beyond revenue This episode is packed with practical advice for brewery owners, marketing teams and taproom managers who want to create events that actually grow their brand. Follow Branding for Breweries for weekly insights on brewery branding, marketing and sales strategy. Keywordsbrewery events, brewery marketing strategy, taproom events, beer festival strategy, craft beer marketing, brewery brand building, brewery marketing podcast, beer industry marketing, brewery growth strategies

    52 min
  4. Brewery Sales Framework With Peter Kennelly

    FEB 25

    Brewery Sales Framework With Peter Kennelly

    How do you sell more beer without wasting time? In this episode of Branding for Breweries, Tim speaks with Peter Kennelly, Head of Sales at Pillars Brewery, about building a structured brewery sales process that actually works. If your sales goal is “sell more beer,” this episode will challenge you. We cover: Why vague sales goals destroy momentum How to identify the right venues to target Why not every pub deserves your beer How to research your market properly The power of asking better questions How to protect your brand from bad placements How small breweries can build a sales system with limited time Whether you are a founder doing your own sales or managing a growing team, this conversation will help you remove guesswork and build a smarter, more sustainable brewery sales strategy. Follow Branding for Breweries for weekly insights on brewery branding, marketing, and sales strategy designed to help independent breweries grow and stand out.

    42 min
  5. White Label Beer Done Right With Andrew Greaves

    FEB 18

    White Label Beer Done Right With Andrew Greaves

    White label does not have to mean invisible. In this episode of Branding for Breweries, I am joined by Andrew Greaves, co founder of Beer Necessities Taproom in Todmorden, to unpack how breweries can use white label and collaboration beers to win permanent lines, build stronger trade relationships, and grow brand awareness without opening a new taproom. We cover How to make a white label beer feel like a true collaborationWhy design quality changes perceived qualityHow to keep your brewery front and centre on the brandingThe lighthouse venue idea for expanding into new areasSurprising delight tactics that strengthen long term partnershipsWhat bars actually want from breweries in 2026If you are a brewery owner, founder, or sales and marketing lead, this episode will give you practical ways to turn trade accounts into loyal partners and shift more beer with better visibility. Follow Branding for Breweries for weekly brewery branding, marketing, and sales strategy, with practical tips to help you stand out and sell more beer.

    56 min
  6. The Brand Weaver Collective: Our Playbook For Brewery Growth

    FEB 11

    The Brand Weaver Collective: Our Playbook For Brewery Growth

    This episode is different. I am joined by the full The Brand Weaver Collective to break down how breweries can grow with less guesswork and more clarity. We cover:• Why brand strategy gets skipped, and why that costs you time and money• How identity design shapes perception before anyone tastes the beer• Why marketing without direction becomes noise• How to build brand experiences that make people come back• What we are doing at BeerX in Liverpool Featuring: Harrie Kelly, Matty McMullen, Jack Coomber. Listen now if you want a clearer brand, stronger storytelling, and marketing that actually moves the needle.

    55 min
  7. Branding beyond the beer, with Sam McGregor of Signature Brew

    FEB 4

    Branding beyond the beer, with Sam McGregor of Signature Brew

    In this episode of Branding for Breweries, Tim the Brand Weaver sits down with Sam McGregor from Signature Brew to unpack how you build a brewery brand that stands out in a crowded market. Signature Brew started with a simple frustration: nobody wanted to drink rubbish beer at gigs. That problem became a brand platform rooted in music, collaborations, venues, and experiences, backed up by beer quality that keeps people coming back. You will learn:• Why great beer is the entry ticket, not the full strategy• How to define your why and your target drinker so your brand is easier to buy and easier to sell• Why trying to appeal to everyone weakens your positioning• How experiences can grow loyalty, and the common mistake that stops them converting• Practical ideas like collecting email addresses through WiFi sign ins• Why brand architecture makes decision making faster and marketing clearer If you want your brewery to grow, build a better brand, and connect with more drinkers, this one is packed with useful thinking. Listen now, then share it with a brewery mate. 🍻

    42 min
  8. How Lost in Town Built a Comic Book Brewery Brand | Beer Branding and Storytelling

    JAN 14

    How Lost in Town Built a Comic Book Brewery Brand | Beer Branding and Storytelling

    Most breweries focus on beer styles and label design. Lost in Town went further and built a whole comic book universe. In this episode of Branding for Breweries, Tim Weaver chats with Max from Lost in Town, a London brewery that has created a film noir inspired comic book brand that links directly to their beers. It is a brilliant example of how a brewery can use storytelling and character led branding to stand out, build loyalty, and attract totally new audiences. We cover Why Lost in Town chose film noir and comic books How to build characters that work across cans, merch, and content How to test a brand concept before fully committing Using Comic Con to reach new customers outside beer Building retention through chapters, subscriptions, and immersion How pop culture thinking can inspire brewery branding that sells If you are planning a rebrand, launching a brewery, or trying to make your marketing actually cut through, you will get a lot from this one. New episodes weekly.

    41 min
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About

Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk

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