Branding for Breweries - Strategies to Grow Brewery Brands and Sales

The Brand Weaver
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Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk

  1. Why Busy Breweries Don’t Always Grow

    APR 29

    Why Busy Breweries Don’t Always Grow

    Why are so many breweries busy… but not actually growing? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Gareth Turner to unpack one of the biggest challenges facing brewery owners today. You are working hard.You are doing loads.But the results are not matching the effort. Gareth shares insights from working with major brands like Heineken and Weetabix, and breaks down how those same principles apply to independent breweries. We cover: • Why being busy is not the same as being effective• The real reason breweries struggle to grow• How to focus your marketing on what actually matters• The importance of understanding your drinker• The “easy to think of, easy to find, easy to buy” framework• Why availability beats awareness for most breweries• How to prioritise the right activities• Why doing more is often the wrong answer• How to use simple data without big budgets If you feel like your brewery is doing everything but not moving forward, this episode will help you refocus and start making progress. Follow Branding for Breweries for more practical advice on growing your brewery, building a better brand and selling more beer. Keywordsbrewery marketing strategy, beer brand growth, brewery business advice, brand strategy for breweries, marketing focus, brewery growth tips, beer marketing, independent brewery strategy, brand positioning, brewery sales growth

    46 min
  2. How Brewery Tours and Tastings Build Better Beer Brands

    APR 22

    How Brewery Tours and Tastings Build Better Beer Brands

    How powerful is face to face marketing for a brewery? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Tim Hickford to unpack why brewery tours, tastings, activations and face to face experiences can be some of the most effective marketing tools a brewery has. Drawing on thousands of brewery tours and conversations with drinkers, Tim shares practical advice on how breweries can use in person experiences to build trust, advocacy and stronger brand engagement. We cover: • Why face to face marketing creates deeper brand connection• What makes a brewery tour memorable instead of boring• How to balance education and entertainment• Why your brewery story matters as much as the beer itself• How tours and tastings create advocacy and word of mouth• What breweries can learn from pub tastings and quizzes• How staff training helps turn stockists into brand advocates• Why brewery tours should be treated as marketing, not just revenue If you are a brewery owner, marketer, founder or taproom operator looking to create better customer experiences and stronger brand loyalty, this episode is packed with practical ideas. Follow Branding for Breweries for more advice on brewery branding, marketing and growth. Keywordsbrewery tours, brewery tastings, face to face marketing, brewery branding, beer marketing, brewery customer experience, taproom marketing, brewery staff training, beer brand advocacy, brewery growth

    47 min
  3. Murder Your Marketing, what your brewery can learn from Liquid Death!

    APR 15

    Murder Your Marketing, what your brewery can learn from Liquid Death!

    What made Liquid Death such a powerful brand and what can breweries actually learn from it? In this episode of Branding for Breweries, Tim the Brand Weaver talks with Oli Russell-Cowan, former international lifestyle marketing lead at Liquid Death, about how brands build cultural relevance, community, and attention far beyond the product itself. This conversation explores what independent breweries can take from Liquid Death’s rise and how to apply those lessons in a practical way. We cover: • Why strong brands are bigger than the liquid• How to identify the right audience for your brewery• Why going deep matters more than going wide• How brands build relevance through culture and community• What breweries can learn from Liquid Death’s humour and entertainment approach• How to use merch, partnerships and events more effectively• Why trying to appeal to everyone weakens your brand• How small breweries can create stronger buzz without huge budgets If you are a brewery owner, founder, marketer or brand builder looking to create a more distinctive beer brand, this episode is packed with useful ideas. Follow Branding for Breweries for more practical insights on brewery branding, marketing and growth. KeywordsLiquid Death, brewery branding, beer marketing, brewery brand strategy, craft beer marketing, brand positioning, brewery growth, beer brand identity, independent brewery marketing, brewery audience building

    41 min
  4. How to Build a Purpose Driven Brewery with Tap Social

    MAR 25

    How to Build a Purpose Driven Brewery with Tap Social

    What does it really mean to build a purpose driven brewery? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Brian Spencer from Tap Social to unpack how purpose can shape a brewery from the ground up. Tap Social is a social enterprise brewery built to help people from prison turn their lives around. In this conversation, we explore how that mission influences branding, culture, sales, events, recruitment and customer experience. We cover: • What makes a purpose driven brewery feel authentic• Why purpose has to go beyond marketing• How Tap Social built a brand around real social impact• The difference between purpose and virtue signalling• How mission led breweries can use purpose in sales• Why values based recruitment shapes company culture• How to communicate purpose without battering people over the head with it• What other breweries can learn from Tap Social This episode is packed with practical insight for brewery owners, founders and marketers who want to build a stronger brand with real meaning behind it. Follow Branding for Breweries for more advice on brewery branding, marketing and growth. Keywordspurpose driven brewery, social enterprise brewery, brewery branding, Tap Social, brewery marketing, brewery brand strategy, mission led business, independent brewery growth, brewery culture, brewery sales strategy

    41 min
  5. Brewery Branding Rules, Claims and Compliance With Andrew Morgan

    MAR 18

    Brewery Branding Rules, Claims and Compliance With Andrew Morgan

    What can breweries actually say on their labels, packaging and marketing without getting into trouble? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Andrew Morgan to unpack the rules, regulations and compliance issues that can affect brewery branding, beer packaging, alcohol marketing and product claims. Using real world examples from Roleys, Tiny Rebel, Vault City, Beavertown and Hooch, this episode explores how breweries can innovate without crossing the line. Topics covered include: • Alcohol marketing rules every brewery should know• What you can and cannot say about calories, sugar and lifestyle• Why health claims are a danger zone for breweries• How beer label design can trigger complaints• What counts as appealing to under 18s• How the Portman Group and ASA complaints process works• Where breweries can still innovate in branding and positioning• Why glassware and brand assets matter more than many breweries realise If you are a brewery owner, brand strategist, designer, marketer or founder trying to build a standout beer brand without landing in regulatory trouble, this one is well worth your time. Follow Branding for Breweries for more practical advice on brewery branding, marketing and growth. Keywordsbrewery branding, beer marketing rules, alcohol marketing compliance, brewery packaging design, beer label regulations, Portman Group rules, ASA alcohol advertising, brewery marketing strategy, beer brand positioning, craft beer branding

    50 min
  6. How Breweries Should Plan Events With Meg Waits

    MAR 11

    How Breweries Should Plan Events With Meg Waits

    How should breweries actually approach events? In this episode of Branding for Breweries, Tim the Brand Weaver speaks with Meg Waits, former events and experience manager at Thornbridge, Beavertown and Yakima Chief Hops. Meg shares practical insights from years of running brewery events, festivals and brand activations, helping breweries understand how to create experiences that build brand awareness, strengthen customer loyalty and reach new audiences. Topics covered in this episode include: • How breweries should define the goal of an event• Why most breweries start event planning the wrong way• The Bronze Silver Gold framework for structuring brewery events• Hidden costs breweries forget when planning events• How small brewery teams should prioritise their time• Why looking outside the beer industry leads to better events• How to measure the success of brewery events beyond revenue This episode is packed with practical advice for brewery owners, marketing teams and taproom managers who want to create events that actually grow their brand. Follow Branding for Breweries for weekly insights on brewery branding, marketing and sales strategy. Keywordsbrewery events, brewery marketing strategy, taproom events, beer festival strategy, craft beer marketing, brewery brand building, brewery marketing podcast, beer industry marketing, brewery growth strategies

    52 min
  7. Brewery Sales Framework With Peter Kennelly

    FEB 25

    Brewery Sales Framework With Peter Kennelly

    How do you sell more beer without wasting time? In this episode of Branding for Breweries, Tim speaks with Peter Kennelly, Head of Sales at Pillars Brewery, about building a structured brewery sales process that actually works. If your sales goal is “sell more beer,” this episode will challenge you. We cover: Why vague sales goals destroy momentum How to identify the right venues to target Why not every pub deserves your beer How to research your market properly The power of asking better questions How to protect your brand from bad placements How small breweries can build a sales system with limited time Whether you are a founder doing your own sales or managing a growing team, this conversation will help you remove guesswork and build a smarter, more sustainable brewery sales strategy. Follow Branding for Breweries for weekly insights on brewery branding, marketing, and sales strategy designed to help independent breweries grow and stand out.

    42 min
  8. White Label Beer Done Right With Andrew Greaves

    FEB 18

    White Label Beer Done Right With Andrew Greaves

    White label does not have to mean invisible. In this episode of Branding for Breweries, I am joined by Andrew Greaves, co founder of Beer Necessities Taproom in Todmorden, to unpack how breweries can use white label and collaboration beers to win permanent lines, build stronger trade relationships, and grow brand awareness without opening a new taproom. We cover How to make a white label beer feel like a true collaborationWhy design quality changes perceived qualityHow to keep your brewery front and centre on the brandingThe lighthouse venue idea for expanding into new areasSurprising delight tactics that strengthen long term partnershipsWhat bars actually want from breweries in 2026If you are a brewery owner, founder, or sales and marketing lead, this episode will give you practical ways to turn trade accounts into loyal partners and shift more beer with better visibility. Follow Branding for Breweries for weekly brewery branding, marketing, and sales strategy, with practical tips to help you stand out and sell more beer.

    56 min
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About

Branding for Breweries is the podcast for beer brands, breweries, and marketers who want to grow sales, attract customers, and stand out in today’s crowded indie beer scene. Hosted by Tim Weaver (The Brand Weaver), each weekly episode features real-world strategies and interviews with top names in beer, branding, and marketing. From building loyalty with storytelling to maximising taproom footfall, this is your no-fluff guide to brewery success. Follow on Instagram @brandingforbreweries or visit www.thebrandweaver.co.uk

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