Branding Rx

Alice Pettey
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Your Prescription for Health & Wellness Branding This is an occasional podcast about branding and growing your practice. My guests and I will discuss those topics you didn't learn about in school but should have: how to run a practice, Branding, Marketing, Managing personnel, Authority, Leadership, Reputation, and anything related to helping you grow your practice—that is non-clinical—that I trust you have covered.

Episodes

  1. OBBBA Chaos to Practice Clarity

    OCT 3

    OBBBA Chaos to Practice Clarity

    The Strategic Blueprint for Healthcare Resilience & Alignment In this season’s premiere, Branding Rx takes a deep dive into one of the most urgent challenges facing healthcare today: navigating the seismic shifts caused by the One Big Beautiful Bill Act (OBBBA). Far more than policy talk, this episode explores how practices can move from survival mode to sustainable clarity with the Brand Medic Method™—a framework born from personal tragedy and rebuilt as a prescription for systemic change. We unpack the origin story behind the method, including the devastating loss that transformed grief into a blueprint for resilience. From there, we explore how practices can align their values, patient experience, and operations to weather regulatory upheaval while restoring joy to the work of care. You’ll discover: Why alignment—not logos or ads—is the real foundation of a strong healthcare brand How the Ecosystem of Authority (roots, trunk, canopy, soil) creates stability and visibility Practical scripts for navigating tough OBBBA-driven conversations with empathy and confidence Financial tools like Impact Health Sharing and WOJE that safeguard both patient access and practice revenue How the Happy Practice Movement reframes resilience around alignment, joy, and wholeness This isn’t branding as surface polish—it’s branding as survival strategy, growth engine, and cultural reset. In a time of chaos, clarity and compassion become the most valuable assets a practice can offer.

    16 min

  2. 06/20/2024

    Telling The Right Story In Your Marketing

    Brian Kurian joins me for a discussion about the importance of telling the right story, setting your practice apart, and trying to solve the issue of regulations, affordability, and a financially stable practice. In this episode of the Branding Rx podcast, we are excited to introduce Brian Kurian, a seasoned mentor and the proprietor of Brian Kurian’s Business Services LLC. Specializing in sales training and copywriting, Brian has dedicated his career to empowering entrepreneurs to elevate their business practices. A proud alumnus of Central Michigan University with a Bachelor's degree in Entrepreneurship, Brian's passion for entrepreneurship sparked at a young age, evolving from childhood lemonade stands to a professional career coaching fellow entrepreneurs. Brian's expertise uniquely bridges the often separate worlds of sales and copywriting. Understanding that most sales professionals lack fundamental copywriting skills and vice versa, Brian has positioned himself at the intersection of these fields. His comprehensive experience spans ghostwriting, blogging, freelance writing, and providing copywriting coaching across various industries, consistently delivering tangible results for his clients. A firm believer in the transformative power of mentorship, Brian has developed the Copywriting FUNdamentals course, complete with a direct mentorship program. This program enables clients to work closely with him, gaining deep insights into crafting compelling messages that significantly boost product and service sales. Clients appreciate Brian not only for his empathetic approach but also for his commitment to pushing them beyond their comfort zones. Attuned to their needs, Brian goes above and beyond what is typically expected of a coach, with a dedication to fostering lasting personal and professional growth. Join us as we delve into how Brian’s lifelong passion for sales and copywriting has equipped him with the tools to help entrepreneurs achieve unparalleled success. Connect LinkedIn: Brian-Kurian-84485384 Website: BrianKuriansBusinessServices.com Instagram: @brian_kurian Connect with Brian

    50 min

  3. 05/16/2024

    The Compounding Impact of Leadership

    Join us as guest Brigadier General (Ret.) Twanda 'Tia' Young, CEO of LT3 Leadership Solutions, delves into the essentials of leadership. Drawing on her extensive military experience, she shares insights into enduring leadership philosophies and principles that transcend industries. Discover how these strategies can foster improved work environments and enhance interactions from employees to patients. ----- Widely regarded as one of the most empowering voices in motivational speaking today, CEO of LT3 Leadership Solutions, Brigadier General (Ret.) Twanda E Young is a highly sought-after keynote speaker, consultant, strategist coach, and executive-in-residence. Leveraging decades of professional experience as a distinguished senior executive in the military combined with a passion for empowering others, Twanda is a beacon, symbolizing leadership and a wealth of expertise in conflict resolution. She is on a mission to impact audiences and train businesses, corporations, organizations, and universities worldwide to understand better how to use conflict management skills effectively, which develops better leadership qualities and improves relationships. SPEAKER | CONSULTANT | STRATEGIST | COACH | EXECUTIVE-IN-RESIDENCE “Leadership is about knowing yourself… Cultivating Your Self-Awareness” — Brigadier General (Ret.) Twanda E Young CEO, LT3 Leadership Solutions Connect Twanda Young LinkedIn: Twanda-Young Instagram: @TwandaYoung Facebook: @TiaYoungLeads Website: LT3Leads.com Connect with Tia & LT3 Leadership Solutions Resources Dare to Lead Differently: Chew on This… 16 Bites for Bold Leaders LT3 Leadership Solutions Twanda “Tia” Young Bio Thank you for listening... Branding-Rx.com

    44 min

  4. 04/28/2024

    Growing Your Authority Through On-Air Media w/ Mitch Carson

    In this episode, Mitch Carson discusses the importance of appearing on television and/or radio to increase brand authority and promote one’s practice and expertise. Mitch Carson is a marketing and promotion powerhouse renowned for his expertise in speaking engagements, infomercial production, and writing. With a global reach, Mitch turned unprofitable ventures into thriving businesses. His infomercials aired on major networks and generated eight-figure sales both on-air and through retail channels. As a columnist for The Glazer-Kennedy newsletter, Mitch’s insights have shaped the small business and information publishing markets. Mitch hosted a radio show in Los Angeles, showcasing his dynamic communication skills. He is the author of “The Silent Salesmen,” published by John Wiley and Sons, solidifying his status as a thought leader in marketing. Today, Mitch helps people build their complete Media Kit. Helping them become internationally known and recognized as best-selling authors utilizing the stages of television, radio, newspapers, magazines, and speaking engagements. Mitch delivers measured and repeatable results, allowing his clients to spread their expertise to a global market and profit from their passion and core competencies. Connect LinkedIn: MitchCarsonInstantCelebrity Website: mitchcarson.com Instagram: @mitchcarsonofficial Book a call with Mitch: Book a Strategy Call

    22 min
  • 4 Episodes

About

Your Prescription for Health & Wellness Branding This is an occasional podcast about branding and growing your practice. My guests and I will discuss those topics you didn't learn about in school but should have: how to run a practice, Branding, Marketing, Managing personnel, Authority, Leadership, Reputation, and anything related to helping you grow your practice—that is non-clinical—that I trust you have covered.

Information

  • Creator
    Alice Pettey
  • Years Active
    2024 - 2025
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Alice Pettey
  • Show Website
    Branding Rx