Branding with Becks

Becks
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  • UPDATED WEEKLY

An uplifting marketing and branding podcast for content creators, influencers, entrepreneurs, and small business owners who want to grow online with intention. Hosted by marketing professional and content creator Becks, this weekly podcast delivers practical marketing tips, social media strategy, motivation, and real talk about the highs and lows of building a personal brand and online business.

  1. 10H AGO

    From Australia to NYC to TX: How Justin Giuffrida Is Scaling Citizens Cafe With Community & Strategy

    What does it take to build a thriving café in one of the most competitive cities in the world and then successfully expand it across state lines? In this episode, I sit down with Justin Giuffrida, founder of Citizens, an Australian-inspired café that began in NYC and has grown into a community-centered, data-driven business. Justin shares the story of bringing Australian café culture to the US and building a brand rooted in connection - not just coffee. We also dive into Citizens’ strategic expansion into Texas, including how Justin evaluated new markets, used data to guide decisions, and ensured the brand’s core identity translated beyond New York. Rather than expanding quickly for the sake of growth, Citizens approached Texas with intentionality - focusing on location selection, community integration, and maintaining brand standards. In this conversation, we cover: Transitioning from finance to entrepreneurshipThe role of data in smart expansion decisionsWhy community is Citizens’ biggest competitive advantageHow equity crowdfunding allows customers to become investorsDefining brand pillars to scale sustainably across marketsWhether you’re growing a brick-and-mortar brand, considering multi-state expansion, or building something community-driven from the ground up, this episode is packed with insights. Learn more: https://citizensallday.com/ Connect with Becks: https://becsea.com

    27 min

  2. FEB 23

    Clarity Over Chaos: Smart Systems for Sustainable Growth with Jacinta Devlin

    How can we move from feeling overwhelmed to aligned? Jacinta Devlin, founder and CEO of Devlin Consulting, joins us on the show today. She's a digital marketing and business growth expert who’s spent the last 15 years helping women build bold, profitable brands without burning out in the process. In this episode, Jacinta shares practical strategies for growing with clarity, confidence, and balance. Work with Jacinta Branding with Becks

    22 min

  3. FEB 16

    How Creative Leadership Builds Resilient Businesses with James Rose

    In today’s fast-paced business landscape, effective leadership requires creativity, adaptability, and resilience. In this podcast episode, James Rose, founder of Inflectiv Group, shares his entrepreneurial journey and the lessons he learned navigating the global financial crisis. We dive into creative leadership, overcoming adversity, building resilient businesses, and leading through uncertainty. This episode is packed with insights for entrepreneurs, business owners, and leaders looking to grow, innovate, and thrive in challenging economic times.https://www.inflectivgroup.com/

    22 min

  4. FEB 12

    Is an $8M Super Bowl Ad Worth It? What Brands Really Get Back

    Super Bowl ads cost eye-popping amounts- roughly $8 million for a 30-second spot in 2026- and that’s just for airtime.In this episode, we dig into whether that kind of spend still makes sense in today’s marketing landscape. We explore: What $8M actually deliversSocial and digital amplificationROI realitiesAlternative uses of that budgetWhether you’re a marketer, creator, or curious consumer, we break down why brands still pay premium prices for one night of exposure - and how they aim to stretch that value long after kickoff. Tune in to decide: Is an $8M Super Bowl ad still worth it? Branding with Becks

    6 min

  5. FEB 9

    The Marketing Magic of Harry Potter: How a Book Became a Billion-Dollar Brand

    In this episode, I explore the profound impact of the Harry Potter series-not just as a beloved story, but as a powerful lifestyle brand that creates deep community and a sense of belonging. I share my personal experience attending the Harry Potter Broadway play and use it as a lens to unpack the marketing strategies that have turned the Wizarding World into a lasting cultural phenomenon. We will dive into how immersive experiences, identity-based marketing through Hogwarts houses, and emotional storytelling have fueled decades of brand loyalty. I also break down what small brands and creators can learn from Harry Potter’s success, from building community to creating meaningful, long-term connections with their audiences. Whether you’re a marketer, entrepreneur, or lifelong Potter fan, this episode looks at why the magic still works and how you can apply those lessons to your own brand.

    17 min

  6. FEB 2

    The Nonprofit Plug Playbook: How to Build a Powerful Organization Without Burnout

    In this episode, we’re joined by Dr. Sharon Elefant, a leader in nonprofit strategy and organizational development, to break down how nonprofit leaders can build powerful, sustainable organizations-without burnout. We discuss practical nonprofit leadership strategies for scaling your mission, staying aligned with your values, and creating long-term impact while protecting your energy and team culture. Whether you’re a nonprofit founder, executive director, or emerging leader, this conversation offers actionable insights on sustainable growth, mission alignment, and avoiding burnout in the nonprofit sector. https://thenonprofitplug.com/

    20 min

  7. JAN 26

    Valentine’s Day Decoded: History, Global Traditions & Marketing Strategies for Brands

    Valentine’s Day is not just a cheesy romantic holiday-it’s a global cultural moment and a powerful marketing opportunity. In this episode, we decode the history of Valentine’s Day, from its ancient origins to its modern commercialization. We explore unique Valentine’s Day traditions around the world and break down practical Valentine’s Day marketing strategies for brands, businesses, and entrepreneurs. Whether you’re a marketer, small business owner, or content creator, this episode shares insights on how to use Valentine’s Day in your marketing without clichés-focusing on connection, storytelling, and authenticity. Lets connect on Instagram Shop Binxties here

    12 min

  8. JAN 19

    Analog Living and Why Creators Are Leaning Into It

    Analog living isn’t about rejecting technology-it’s about using it on your own terms. This episode unpacks the rise of analog living and why it’s resonating so deeply with creators right now. We explore simple ways to apply analog habits to your life and work, so you can create with clarity, intention, and longevity instead of pressure and performance.

    19 min
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About

An uplifting marketing and branding podcast for content creators, influencers, entrepreneurs, and small business owners who want to grow online with intention. Hosted by marketing professional and content creator Becks, this weekly podcast delivers practical marketing tips, social media strategy, motivation, and real talk about the highs and lows of building a personal brand and online business.

Information

  • Creator
    Becks
  • Years Active
    2022 - 2026
  • Episodes
    170
  • Rating
    Clean
  • Copyright
    © Becks
  • Show Website
    Branding with Becks