Brands, Beats & Bytes

Brand Positioning Doctors
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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

  1. Album 8 Track 15: The Currency of Purpose w/Stephen Greene

    1 NGÀY TRƯỚC

    Album 8 Track 15: The Currency of Purpose w/Stephen Greene

    Album 8 Track 15: The Currency of Purpose w/Stephen Greene What happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.   SG shares invaluable insights on how the marketing landscape has shifted, why the artist is now the distribution channel, and how to build an authentic, purpose-driven brand that Gen Z and Millennials will actually rally behind. Whether you are a junior marketer finding your footing or an aspiring CMO looking to lead with values, this episode is a masterclass in creative judgment, cultural taste, and keeping humanity at the center of business.   In this episode, you’ll learn: How to Trade in "The Currency of Purpose"The "Inverse Correlation" Rule of Deal-MakingThe Blueprint for the "Triple Benefit" StrategyHow to Define What is at the "Center" of a BrandDon't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 giờ 34 phút
  2. Album 8 Track 14: YES as a Career Strategy w/Scott Stuckmann

    14 THG 5

    Album 8 Track 14: YES as a Career Strategy w/Scott Stuckmann

    Album 8 Track 14: YES as a Career Strategy w/Scott Stuckmann How does a mechanical engineer from Wisconsin become a global marketing powerhouse? In this episode of Brands, Beats and Bytes, DC and LT sit down with Scott Stuckmann (Kraft Heinz, Nestle, Coca-Cola) to deconstruct a career defined by "The Art of Navigation." Scott shares his unique journey from documenting radar processes to launching the first fat-free hot dog and leading billion-dollar beverage portfolios across Asia and Oceania. We dive deep into the "hunger" required to switch industries, the reality of international family moves, and why AI will never replace creative judgment and taste in brand management. In this episode, you’ll learn: The "Stalking Strategy": How Scott used pure hustle to land his first role at Kraft.Customer vs. Consumer: Why the customer is the lens to your consumer.International Career Growth: How moving abroad changes your marketing DNA.AI in CPG: Why "Synthetic Research" is a tailwind, not a replacement for intuition.The "F-Up" Lesson: Why choosing the "safe route" can be your biggest career mistake.Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 giờ 30 phút
  3. Album 8 Track 13: The Power of the Pivot w/Lacrecia Cade

    7 THG 5

    Album 8 Track 13: The Power of the Pivot w/Lacrecia Cade

    Album 8 Track 13: The Power of the Pivot w/Lacrecia Cade Can a lawyer become a world-class marketer? In this episode of Brands, Beats, and Bytes, hosts DC and LT sit down with Lacrecia Cade, to discuss her incredible journey from the legal department to the C-suite of marketing and technology. Lacrecia shares her "chameleon skills" developed growing up in Decatur and how she navigated high-level roles at Morehouse College, Aflac, and Fiserv. We dive deep into the importance of budget management, the art of "shape-shifting" in corporate environments, and why your choice of life partner is your most important career decision. In this episode, you’ll learn: How to transition from a non-marketing role into a marketing leadership position.The "Wayne Gretzky" strategy for career growth: skating to where the puck is going.Tactical advice on managing $100M budgets and aligning with finance teams.BREAKING NEWS: Lacrecia announces her new role as President of Alpha Drones USA and the future of aerial advertising.Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 giờ 24 phút
  4. REMIX: Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

    30 THG 4 ·  NỘI DUNG TẶNG THÊM

    REMIX: Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

    REMIX: Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim TrebilcockIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot. Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP’s decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold. Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership. Key Takeaways:  The "Ground Up" AdvantageThe 7UP vs. Sprite Case StudyThe "Self-Inflicted" CMO CrisisThe "LinkedIn Factor"A Billion-Dollar Negotiation LessonEmbracing Failure Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

    1 giờ 38 phút
  5. Album 8 Track 12: Win the Room - Accelerate Your Career w/Bernard Bell

    23 THG 4

    Album 8 Track 12: Win the Room - Accelerate Your Career w/Bernard Bell

    How do you go from "Step Zero" to a Senior VP role at a major cable network? Bernard Bell, known as "The Confidence Professor," joins the podcast to explain why Executive Presence is the ultimate career accelerator. In this candid conversation, Bernard breaks down the difference between networking and "engaging," the importance of leading like a "shepherd who smells like his sheep," and why culture will always trump strategy. He also shares the high-stakes story of a $55 million programming misstep and the valuable lesson in humility and due diligence it taught him. Tune in to learn how to curate your personal brand and win the room before you ever open your mouth. In this episode, you’ll learn: The F.O.R.M. Framework: A tactical guide to engaging anyone, anywhere.The 8-Slice Pizza of Success: Why your degree is only one slice of your professional value.Ego Management: Why Bernard keeps his ego in his back pocket to lead effectively.The $55 Million Mistake: A vulnerable look at what happens when instinct replaces market research.Whether you're a junior marketer looking for your first break or a Director aiming for the CMO chair, this episode is your blueprint for career acceleration. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 giờ 44 phút
  6. REMIX: Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

    16 THG 4 ·  NỘI DUNG TẶNG THÊM

    REMIX: Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

    REMIX: Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Stanford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this.  Welcome back to the virtual building, Jodi Anderson Jr.!  Here are a few key takeaways from the episode: Education is a Transformational ForceBrand Identity Matters, Looking at Allen IversonVisionary Leadership, Thinking 5, 10, 15 Years in the FutureLeadership in Action, working alongside your teamBrand Clarity, Is important to understand your brand lover!Human Connection is still important with tech and Ai Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

    1 giờ 21 phút
  7. REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

    9 THG 4 ·  NỘI DUNG TẶNG THÊM

    REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

    REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change. Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in. Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including: Leading with purpose, not money.Building emotional connection between brands and audiences.Balancing data-driven strategy with empathy and integrity.The importance of humanology in brand and marketing Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

    1 giờ 20 phút
  8. Album 8 Track 11: Marketing vs People-ing w/Todd Putman

    2 THG 4

    Album 8 Track 11: Marketing vs People-ing w/Todd Putman

    What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move. Key Takeaways: Transitioning from "Marketer" to "Peopler"Having a Proactive Career StrategyThe Importance of Leadership and "Cover"Let’s Talk About Ethical Marketing and TechHow You Can Use Marketing for Good Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 giờ 22 phút
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4,9
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Giới Thiệu

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Thông Tin

  • Nhà sáng tạo
    Brand Positioning Doctors
  • Năm hoạt động
    2019 - 2026
  • Tập
    301
  • Xếp hạng
    Thô tục
  • Bản quyền
    © Brand Positioning Doctors
  • Trang web chương trình
    Brands, Beats & Bytes