BrandsTalk

Dr. Brigitte Bojkowszky
  • 5.0 (5)
  • MARKETING
  • UPDATED BIMONTHLY

BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights — the challenges, the mindset shifts, and the magic that happens when clarity meets purpose. With a focus on authenticity, brilliance, and leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.

  1. Why Slowing Down Might Be the Fastest Way to Build an Authentic Brand w/ Karen Bashford

    12/08/2025

    Why Slowing Down Might Be the Fastest Way to Build an Authentic Brand w/ Karen Bashford

    In this episode of BrandsTalk, I sit down with intuitive mentor, author, and creator of transformational tools, Karen Bashford.  This deeply insightful conversation centers on the profound journey of self-discovery and authentic branding. Karen shares her personal story of overcoming childhood neglect, abusive relationships, and illness, which led her to help other women overcome self-sabotage and step into authentic self-leadership.  Key topics include the power of self-leadership, the importance of slowing down, and the blending of practical and spiritual aspects in personal growth.  Tune in to learn why transformation is about remembering who you truly are, and how stillness and self-compassion can elevate your personal and professional brand.   Time markers: 00:46 Meet Karen Bashford: A Journey from Pain to Power03:01 The Impact of Childhood Experiences09:01 Understanding Self-Leadership and Authenticity17:41 Navigating Cultural Shifts and Respect20:58 The Power of Slowing Down and Listening to Your Body25:38 Balancing Practicality and Spirituality32:11 Building Confidence Through Self-Acceptance36:55 Final Thoughts and Rapid Fire SessionGet in touch with Karen Bashford: https://karenbashford.com  https://slothorbeaver.com  The Empowered Women Life Leaders Podcast: https://www.podbean.com/pu/pbblog-wgmj4-12c7bb4  Linkedin: https://www.linkedin.com/in/karen-bashford-empower-you/  Instagram: @karenbashford4243  YouTube: https://www.youtube.com/channel/UC_XUWh_Xso5QTEyCWxyZ-pgGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    41 min
  2. Podcasting as the Ultimate Brand-Building Tool: Hype or Reality? w/ Roy Coughlan

    11/03/2025

    Podcasting as the Ultimate Brand-Building Tool: Hype or Reality? w/ Roy Coughlan

    Are you looking to elevate your brand and connect with your audience in a powerful, authentic way? In this episode, I interview Roy Coughlan, a seasoned serial entrepreneur and acclaimed podcaster, to uncover the transformative power of podcasting in brand building. Roy shares his personal journey from shyness to confidence, the intricacies of creating and sustaining a successful podcast, and the crucial elements of effective branding. Don't miss insights on monetization myths, audience growth strategies, and future podcasting trends. In This Episode, You'll Learn: Roy Coughlan's inspiring journey from extreme shyness to confident public speaking [0:03:10]The true essence of podcasting beyond mere monetization [0:12:20]Advice on who should and shouldn't start a podcast [0:14:45]Effective strategies for promoting your podcast on social media and growing your audience [0:27:50]The importance of maintaining engagement and avoiding common pitfalls [0:47:20]Roy's biggest learnings and how they shape his authentic brand [0:57:15]Time Markers: 01:37 Roy Coughlan's Journey from Shyness to Public Speaking05:32 The Importance of Toastmasters07:12 Diving into the World of Podcasting13:53 Monetization Myths and Realities18:33 Building a Podcast as a Brand Tool22:09 Leveraging Social Media for Podcast Growth26:31 Effective Social Media Strategies for Podcast Promotion28:50 Leveraging TikTok for Podcast Growth32:41 The Importance of Consistency and Quality in Podcasting39:41 Future Trends and Challenges in Podcasting41:40 Rapid Fire Session: Insights and Reflections Get in touch with Roy Coughlan: https://roycoughlan.com/https://va.world/   https://braingym.fitness/ https://www.facebook.com/roycoughlanhttps://x.com/poleirehttps://www.instagram.com/awakening.podcast/https://www.youtube.com/@roycoughlan Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    47 min
  3. Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur

    10/06/2025

    Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur

    Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer?  In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies.  Time markers: 00:34 Meet Sue MacArthur 01:40 The Importance of Employer Branding 02:31 Leadership's Role in Employer Branding 02:39 Real-Life Examples of Employer Branding 09:48 Employee Feedback and Its Impact 12:11 Generational Differences in the Workplace 20:30 Challenges in Startups and Employer Branding 27:06 Sue's New Podcast and Personal Branding   Get in touch with Sue MacArthur www.strategictalentmanagement.com www.linkedin.com/in/suemacarthur Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    39 min
  4. Unfiltered Branding: The Power of Speaking Out, Not Fitting In w / Beth Anne Campbell

    09/03/2025

    Unfiltered Branding: The Power of Speaking Out, Not Fitting In w / Beth Anne Campbell

    Ever feel like your brand is polished but not really you? Are you tired of trying to fit into the “professional” mold while your real voice remains unheard? In this unapologetic, empowering episode, I sit down with Beth Anne Campbell, a former corporate powerhouse turned award-winning author and live podcaster, to talk about the messy, raw, and real side of branding. Beth shares how shedding her corporate persona helped her build a magnetic brand rooted in authenticity, truth-telling, and the courage to speak out. Her bold approach challenges the status quo of what “professional branding” looks like and invites you to own your truth in the process. In this episode, you’ll discover: Why filtered branding kills connection—and how to get realThe powerful role mindset plays in personal and leadership brandingHow “facts vs. stories” can change your emotional response—and your brand voiceThe surprising link between corporate trauma and your current brand fearsBeth’s top mindset hack for staying grounded and visibleWhy embracing discomfort is essential for brand growthHow humor and honesty make your brand unforgettableWhat it means to build a brand that ditches approval and demands impactIf you're ready to ditch the BS, speak up, and build a brand that’s unapologetically YOU, this episode is your permission slip. Get in touch with Beth Anne Campbell: Website: https://www.bethannecampbell.comLinkedIn: https://www.linkedin.com/in/beth-anne-campbell/Youtube: https://www.youtube.com/@thebeann  Meta and TikTok: @thebeann67 Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    37 min

  5. 07/09/2025

    Aligning Inner Values With Outward Expression w/ Brigitte Bojkowszky on The Thirsty Professional

    What if the biggest barrier to your brand’s success isn’t strategy… but your mindset? I had the pleasure to be a guest on Beth Anne Campbell's The Thirsty Professional LIVE  for a raw conversation on branding, visibility, and the limiting beliefs that keep high-achieving women stuck in silence. We talk about my nonlinear journey—from flight attendant to student to corporate to professor to entrepreneur—and how that transformation led me to help others align their inner truth with their outward brand identity. Because branding isn't just what people see; it's how you show up. What you'll learn in this episode: Why your brand starts on the inside, not in a Canva templateHow limiting beliefs formed in childhood or trauma show up in your professional identityThe surprising truth about why so many accomplished women still feel invisibleWhat mindset has to do with leadership, presence, and personal powerHow my upcoming retreat I AM BECOMING is helping women in transition step into aligned visibilityAnd... why branding is deep identity work, not surface-level polishCheck out more about this episode: https://bridgetbrands.com/inspiring-clients-to-align-their-inner-values-with-their-outward-expression/ Get in touch with Beth Anne Campbell: Website: https://www.bethannecampbell.comLinkedIn: https://www.linkedin.com/in/beth-anne-campbell/YouTube: https://www.youtube.com/@thebeann  Meta and TikTok: @thebeann67Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    43 min
  6. The Branding Blueprint Hidden in Your Soul’s Design w/Adele Bernard

    06/02/2025

    The Branding Blueprint Hidden in Your Soul’s Design w/Adele Bernard

    Embracing Authenticity: Walking Yourself Home with Adele Bernard  Have you ever felt disconnected from your true self or struggled with aligning your personal and professional identity?   In this episode, I delve into these critical questions with Adele Bernard, a transition mentor based in Calgary. Adele shares her approach to helping individuals rediscover their authentic selves through a blend of astrology, ancient wisdom, and intuitive insights.  Highlights include the importance of energetic alignment in branding, the significance of introspection, and practical advice on overcoming societal conditioning. The discussion also touches on breathwork as a grounding tool and offers soulful practices to help listeners reconnect with their essence.  This episode is a must-listen for anyone looking to align their energy and lead a more fulfilled life. 00:35 Discovering Your Soul's Blueprint with Adele Bernard01:23 The Journey of Personal Alignment03:36 Energetic Alignment and Branding07:56 Navigating Deep Transitions16:25 Authenticity and Visibility24:31 Breathwork and Grounding TechniquesGet in touch with Adele Bernard: https://www.linkedin.com/in/adelebernardtc/   https://www.facebook.com/transitionclarityhttps://www.intragram.com/beranrd_adeleGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    32 min
  7. Revolutionizing Physical Therapy: The Brand Strategy Traditional Clinics Ignore w/ Dr. Gina Williams

    05/05/2025

    Revolutionizing Physical Therapy: The Brand Strategy Traditional Clinics Ignore w/ Dr. Gina Williams

    In this episode, I delve into the transforming world of physical therapy with Dr. Gina Williams, who has dedicated 18 years to helping people enhance their mobility and strength. With expertise in sports injuries, chronic pain, and post-surgical rehab, Dr. Gina shares her journey from working with top orthopedic surgeons to founding her concierge practice, Mobility Health Physical Therapy. She discusses the necessity for personalized patient care, the challenges she faced in building her brand, and the importance of self-care and maintaining a work-life balance. Dr. Gina also dives into how she differentiates her practice by leading with compassion and setting realistic recovery goals.  Tune in to learn about her strategies for successful entrepreneurship and her new initiatives, including her podcast and face yoga program. Time markers: 00:36 Meet Dr. Gina Williams02:26 Journey to Entrepreneurship04:24 Building a Successful Practice06:57 The Importance of Mobility15:42 Virtual Physical Therapy17:11 Balancing Work and Life24:37 Future Plans and InnovationsGet in touch with Gina Williams: https://mobilityhealthpt.com/ Dr. Gina Williams has spent the past 18 years helping people move better and feel stronger. With a Doctorate in Physical Therapy from Long Island University, she’s worked alongside some of the top orthopedic surgeons in New York and Connecticut, specializing in sports injuries, chronic pain, and post-surgical rehab. Recognizing the need for truly personalized care, she founded Mobility Health Physical Therapy, a concierge practice that brings expert treatment directly to clients—whether at home, in the office, online, or at her Manhattan clinic. She’s also the host of "Health, Wealth, and Relationships: Thriving in the Balancing Act," where she interviews top experts on how to work smart and play hard in this ever-demanding world. Dr. Gina’s passion for helping others and her commitment to lifelong learning make her a true force in the field of health and wellness. Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    28 min
  8. How Self-Care Shapes Your Brand and Drives Well-Being Success w/ Laura Cross

    03/31/2025

    How Self-Care Shapes Your Brand and Drives Well-Being Success w/ Laura Cross

    Empowering Self Care: A Journey with Laura Cross Are you prioritizing your self-care while juggling professional ambitions?  Get inspired by Laura Cross, an Air Force veteran turned entrepreneur, as she shares her transformative journey.  Laura, owner of White Sands Premier Travel and host of Mindful Mondays, reveals how she blended her love for travel and self-care to create a vibrant, holistic community.  Discover her powerful insights on overcoming personal and professional challenges, building authentic brands, and fostering judgment-free communities.  Laura's story is a true testament to the strength and resilience needed to succeed.  Tune in to learn practical self-care strategies and branding tips that align with your core values. Join us and be ready to unlock your best self. Time markers:  02:11 Laura's Journey to Entrepreneurship 03:03 The Essence of White Sands 04:07 Discovering Self-Care and Personal Growth 07:03 The Symbolism Behind the Brand 10:55 Building a Holistic Community 14:54 Challenges and Opportunities in Wellness Branding 22:22 Finding Mentors and Authenticity 23:13 Embracing Change and Self-Discovery 26:52 The Importance of Self-Care 29:44 Practical Steps for Aspiring Entrepreneurs 32:43 Rapid Fire Session: Insights and Reflections 37:05 The Judgment-Free Community Get in touch with Laura Cross: https://www.whitesandsselfcare.comhttp://whitesands67.comhttp://travmanity.com/whitesands  https://www.facebook.com/lauracrosswhitesandshttps://www.facebook.com/groups/whitesandsselfcarehttps://www.instagram.com/lauracrosswhitesands/ https://www.linkedin.com/in/lauracrosswhitesands/https://www.youtube.com/@MindfulMondayswithLauraCrosshttps://www.youtube.com/@WhiteSandsSelfCarehttps://watch.e360tv.com/content/sc_29490_17309 Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

    40 min
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out of 5
5 Ratings

About

BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights — the challenges, the mindset shifts, and the magic that happens when clarity meets purpose. With a focus on authenticity, brilliance, and leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.

Information

  • Creator
    Dr. Brigitte Bojkowszky
  • Years Active
    2020 - 2025
  • Episodes
    162
  • Rating
    Clean
  • Copyright
    © 2025 BrandsTalk
  • Show Website
    BrandsTalk