11 episodes

Ready to become everyone’s favorite brand? But you are not quite sure of how to build and grow your brand in a more strategic and sustainable way? Then this is the show for you! Experts from different fields and industries will share their perspective on brands locally and on a global scale. Established companies and startups will talk about their brand stories; the challenges they face but also the chances and hidden opportunities that arise leveraging today’s digital world and making uncertainty to their advantage.

BrandsTalk Brigitte Bojkowszky

    • Marketing

Ready to become everyone’s favorite brand? But you are not quite sure of how to build and grow your brand in a more strategic and sustainable way? Then this is the show for you! Experts from different fields and industries will share their perspective on brands locally and on a global scale. Established companies and startups will talk about their brand stories; the challenges they face but also the chances and hidden opportunities that arise leveraging today’s digital world and making uncertainty to their advantage.

    Building a Brand by Network Marketing in Austria w/Maria Gruber

    Building a Brand by Network Marketing in Austria w/Maria Gruber

    In this interview Maria talks about the global essential oil company Young Living! She explains its network marketing business model and how it is different to traditional and classic sales business models. Moreover she enthusiastically describes how...

    • 36 min
    Cultural Influence on Global Branding Strategies w/Nicole Barile

    Cultural Influence on Global Branding Strategies w/Nicole Barile

    In this conversation, Nicole Barile explains how brands can successfully overcome cultural idiosyncrasies when entering culturally diverse country markets. Moreover, she describes how culture affects managing brands in terms of management, leadership,...

    • 35 min
    Why T-Mobile is Magenta in Austria - A Branding Success Story w/Andreas Bierwirth

    Why T-Mobile is Magenta in Austria - A Branding Success Story w/Andreas Bierwirth

    Tune in and join me in my conversation with Andreas Bierwirth, CEO Magenta Austria. He talks about merging T-Mobile with UPC Austria, the rationale behind creating the brand Magenta and, ultimately, how Magenta is adding value as a leading telecom...

    • 42 min
    What makes a strong Brand in the Investment Banking Sector

    What makes a strong Brand in the Investment Banking Sector

    Wondering what makes a strong brand in the Investment Banking Sector and surviving several major crises? Then tune in to this episode with Bernhard Weninger. Bernhard Weninger, founding partner of IIS Asset Management and MDnomics, has a 35-year career...

    • 54 min
    An AI-powered purpose-driven brand for medical supplies in Africa w/Tobias Reiter

    An AI-powered purpose-driven brand for medical supplies in Africa w/Tobias Reiter

    Tobias Reiter is an AI enthusiast and entrepreneur. He is the Co-Founder and CEO of VIEBEG Technologies Inc., a Silicon Valley-based Health Tech company that expands access to affordable health care all over Africa. He is also the Co-Founder of Tech...

    • 54 min
    How to successfully develop and sustainably grow Brands across Continents

    How to successfully develop and sustainably grow Brands across Continents

    Based on many years of global experience with brands, Davide Cardarelli, provides us his perspective on successfully developing and sustainably growing brands across continents.As a Change Agent he works with a specific model, the “Consistent Value...

    • 1 hr 4 min

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