Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.
135 - Ace & TJ - Getting BACK to Radio's Future
David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station moving from nights to mornings, then on to Baton Rouge, Huntsville, and Birmingham, before being hired to do a morning show in Charlotte. where the 8-time nominees for CHR "Personalities Of The Year" now host a hilarious network show originating from there.
Winning in the new ABNormal - Guest: Leigh Jacobs, Co-Founder, NuVoodoo
Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh worked in the trenches, programming leading numerous major market music stations and the iconic talk outlet New Jersey 101.5. As EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.
Special Guest: Seth Godin - The Practice (of making great radio!)
We didn’t get into radio to make average audio for average people. SETH GODIN shares why we don’t have to. This best-selling author shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The P
BEYOND Powerful Radio - Guest: Valerie Geller
Valerie Geller is president of Geller Media International, which has trained broadcasters throughout the world at more than 500 stations in 27 countries. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form. Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal.
Guest: Musicmaster's JOE KNAPP: Common Sense, UNcommon Insights
If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was challenged to solve a programming problem, and ended up building a better mousetrap…known as Musicmaster!
How LA's Robin Bertolucci: Wins at Radio by LISTENING
Robin began her radio career at KGO San Francisco working her way up to Executive Producer. Next was the PD position KOA Denver. Her success there made her the obvious choice when the legendary KFI/LA needed a PD. Since then, she’s kept the ratings high, won some awards for the ongoing commitment to the community, and keeps the promise of “More stimulating talk radio.” In this episode, she also shares ALL the things she listens to (besides the radio) that help keep her stations on top.
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Interesting interviews offering insight into radio from the inside out ... presented in a warm and friendly way that makes you want to keep listening.
The future of broadcasting is here!
Brandwidth on Demand is THE podcast for media talent and leaders. Kipper and David give you a fresh look at integrating the social web with the craft of radio. They will help you understand the future of broadcasting. If you want to create great media on air and/or online, subscribe to Brandwidth on Demand!