Brandwidth On Demand David Martin & Kipper McGee

Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local heroes. Their chemistry and genuine friendship shine through on the airwaves, making them a beloved voice in the Baltimore community.
Key Takeaways:
(0:15) Kramer and Jess share how they became a morning team, and offer tips on some of the key things on-air people should know about each other before teaming with a partner.
(03:11) Everybody in radio usually moves around during their careers. Kramer and Jess tell what it was like when they first relocated from San Diego to Baltimore, and offer some great insights for any show or host moving to a new town.
(06:07) As support staffs decrease, the duties of show hosts increases. Kramer and Jess outline who does what ON and OFF the air. They also share the benefits of doing their popular "Uncensored’ podcast and explain how it can stay "on brand" even if it's not for 'on air'!
(08:34) With everything changing faster, Kramer and Jess delve into how they see radio brands like theirs continuing to evolve, and offer tips on things media hosts should be preparing for today to be ready for the media world of tomorrow.
 (11:42) Jess shares some advice, especially for women who are launching a radio career, while Kramer offers tips for people who’d like to move to a larger market.
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Seth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.
Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.
Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if you identify them all, but IF YOU EXECUTE THEM, you're likely to see growth in your audience and revenues!)
Key Takeaways you won't want to miss!
(1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic.
(4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station websites are missing.
(7:39) If a new client station had no online presence, including no website, streaming, podcasts, or social media, Seth would recommend some first steps to catch up, assuming they were interested.
 (11:13) For individuals wanting to take control of their own online presence amidst the constant reality of another round of cuts Seth shared some key shortcuts.
(13:25) With everyone needing more revenue, Seth notes that stations can now conduct webinars exclusively for their advertisers to gain traction with them and explains how it works.
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Andie Summers, the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service. Her volunteer work for organizations like the Leukemia and Lymphoma Society, the American Red Cross, and Wings for Success is truly inspiring.
In this episode, Andie shares the secret to how she balances being a wife, mom, and morning show host while still giving so generously of her time and resources. Her hardworking parents instilled in her the importance of keeping her head down and doing the work, making herself indispensable. The biggest lesson Andie has learned is to stay true to herself, no matter what market changes, program director changes, or morning show partner changes come her way.
Andie is a leader in the truest sense of the word. She's genuine, hardworking, and dedicated to making a positive impact on others. She's a shining example of what it means to be a true leader. Let's all learn from her example and strive to make the world a better place in our own unique way.
Time-Stamped Takeaways you won't want to miss!
(2:08) Andie shares the secret to longevity, with over two decades at 92.5 XTU, including changes in station ownership, management, and even partners.
(03:48) Having been through a lot of changes in 20 years at 92.5 XTU, Andie shares the top three changes that have had the biggest impact on her career…so far!
(07:17) Andie defines what she looks for when it is time to make a change with fellow cast members or somebody leaves -- and more importantly, how she knows if someone is going to gel?
(09:37) For somebody starting out today or somebody ready to make their second or third move in the industry, Andie shares some of the things she’d advise them to do or not.
(10:58) At this point, if the Andie Summers show could do ANYTHING that she could dream up, and if budget's not a factor, she tells us what she would most like to do! Her thoughts may surprise you!
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When it comes to music and radio, the one person our industry looks to is Sean Ross.
His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. He is often seen at most radio conferences where he’s either a speaker, a panelist, or reporting on the highlights.
In this episode, Sean explores some trends that he sees shaping the radioscape in 2023. He also offers some interesting observations about things that worked so well that radio STOPPED DOING THEM!
Time-stamped highlights you won't want to miss: (1:52) Sean recaps the year 2022 in music, pointing out the most notable moves and a few format surprises.
(4:44) The Groundhog saw his shadow which means we’re officially out of the holiday season. As smart programmers debrief and start to plan ahead, Sean notes some very significant holiday trends – and radio’s impact from the increase of “all-holiday music channels” on Spotify, SXM, and designated channels on radio apps.
(8:01) Sean shares some of the biggest format trends he’s seeing for ’23.
(10:32) The hot topic right now is AI (Artificial Intelligence). Sean’s thoughts on how this may impact traditional radio stations may surprise you!
(14:56) If there were one piece of advice Sean would offer to every Music Director, PD/content manager or corporate music honcho… what would it be? He tells us!
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Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn?
Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content.
That’s just one reason that we’re so thrilled to kick off our 6th season with STEVE GOLDSTEIN.
Time-stamped highlights:
[2:29] As the New Year begins, Steve shares some of 2022’s Key Takeaways that busy radio people may have missed. 
[5:10] For radio people, podcast opportunities still require a mental reset for many broadcasters. For those still struggling with this challenge, Steve offers some simple, effective suggestions – that can also earn revenue!
[8:35] You’ve pointed out that in podcasting, like broadcast, “average is getting crushed” and digs into the cultural trifecta of Heat, Awareness, and Discovery, and discloses what it means for radio.
[13:07] Steve reveals why the podcast market is not as crowded as many believe and unveils some great ideas on how radio can take advantage.
[14:32] Podcast ad spending will reach new levels again in 2023 and Steve reveals some of the smarter ways for radio to get their share.
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Lee Abrams quite simply is a media genius.
He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio.
In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.
He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more.
Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.
Time-Stamped Takeaways You Won't Want to Miss!(01:59) As someone who has been on the forefront of moving Branded Media Content to other platforms for ages, Lee discussed on he sees traditional broadcast faring…and what it takes to really deliver a “360-degree Media Experience”.
(02:55) Lee offers an interesting look at where he’d look first to determine how a radio brand is doing, and where he might you take them.
(07:26) As somebody who’s expressed mixed emotions about streaming media – Lee shares his latest observations on how it fits into today’s mediascape - especially as we enter the G5 era.
(09:58) These days, Lee is investing a lot of time working on news content, and shares lessons broadcasters can learn from newspapers – including ‘playing the hits’. We ask whether there will be a role for RADIO news beyond ‘reporting what’s been reported by others’, or worse, just a rehashed recap of ‘recent history’.
 (11:07) In a recent blog post, Lee revealed some significant ‘21st Century Media Myths’. We whether the radio/audio industry will have a role, and if so, what it will be.
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