Brandy

Motif Brands
  • 5,0 (45)
  • Маркетинг
  • Еженедельно

Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

  1. When to Actually Rebrand (And When Not To)

    -1 дн.

    When to Actually Rebrand (And When Not To)

    Hello Q3! Every new quarter, founders feel the itch to rebrand, but boredom isn't a strategy. Rebranding experts Reilly Newman and Scott Saunders of Motif Brands break down the real difference between brand adaptation (constant, healthy) and a true rebrand (rare, evidence-driven) with the inclusion of the four signals from Motif's Brand Deficit™ model that actually justify a real rebrand. Based on decades of experience, this rebrand advice will save your company time and money from a painful rebrand and give you the insight you need to steward your brand to business success. Take the Brand Deficit Quiz: https://motifbrands.com/brand-deficit-scorecard (Don't worry, it's free and no info is collected)

    32 мин.
  2. What Is Blanding? The Rebrand Trap That Kills Companies

    30 июн.

    What Is Blanding? The Rebrand Trap That Kills Companies

    Most brands don't die from bad design. They die from becoming indistinguishable. Blanding is what happens when a brand strips away everything that made it recognizable (the personality, the heritage, the visual distinction) in pursuit of looking cleaner, safer, or more modern. The result is a brand that's easier to compare than to choose. In this episode, Reilly Newman and Scott Saunders break down what blanding actually is, why it's so tempting, and what it costs. From Jaguar to Gap to Cracker Barrel, they trace the pattern of brands that traded their soul for sameness and what founders need to protect before they make the same mistake. Don't be bland. Learn more: https://motifbrands.com/what-is-blanding (00:24) - What Blanding Means(01:44) - The Herd Mentality Behind Safe Branding(02:40) - Why Business Rewards Standing Out(03:50) - The Sameness Tax(04:14) - Trends, Timelessness, and Luxury Wordmarks(06:01) - Throwing Away Brand Heritage(07:19) - Gap, Rebrands, and the Cost of Flip-Flopping(08:49) - When Brands Start Acting Like Someone Else(10:03) - The Pressure to Fit In(11:50) - Pirate's Booty and Losing Shelf Distinction(12:17) - Packaging Optimization vs. Brand Equity(14:00) - SEO, Vanity Metrics, and Soulless Content(14:39) - Why Bland Brands Lack Soul(16:04) - AI Slop, Human Slop, and the Average(17:51) - Playing the Safest Bet(18:43) - What Makes the Brand Special(19:21) - Commodity Shops and the Problem of Sameness

    21 мин.
  3. They Ruined the Booty: Why Themes Are Your Brand Experience OS, Not Decor

    23 июн.

    They Ruined the Booty: Why Themes Are Your Brand Experience OS, Not Decor

    Most brands don't choose their theme... their category chooses it for them. In this episode, rebrand experts Reilly Newman and Scott Saunders break down why brand themes aren't decoration; they're the operating system behind every distinct brand experience. And when you abandon them, you pay for it on the shelf. From Pirate's Booty's rebrand mistake to Liquid Death's category-defying contrarianism, from Rainforest Cafe's total sensory commitment to the way Apple and Lady Gaga have become themes unto themselves; this episode is a masterclass in what separates brands that blend in from brands that can't be ignored. You'll walk away knowing how to identify your brand's default theme, spot the status quo trap your category is setting for you, and start building a distinct brand experience where every asset (visual, verbal, experiential) is an expression of a single, strategic idea in today's experience economy. Your theme is either working for you or against you. This episode shows you how to tell the difference.

    25 мин.
  4. The Logo Trap: What Harvard's Logo Study Got Wrong

    16 июн.

    The Logo Trap: What Harvard's Logo Study Got Wrong

    Harvard Business Review studied 597 logos and declared a winner, but we're not buying it. In this episode, rebranding experts, Reilly Newman and Scott Saunders unpack why HBR's descriptive vs. non-descriptive framing is a useful starting point and a misleading endpoint. Yes, descriptive logos can aid recognition and brand processing. But collapsing logo strategy into a binary choice ignores everything that makes a brand actually work. Learn how theme and strategy work together to create identity that sticks. That's the real story. Not "is your logo literal enough," but "does your visual identity carry the meaning your brand is building?" Then get into the nuance HBR skipped: abstract versus distinct brand assets, the role of association in brand recall, and why the most iconic brands in the world (Nike, Apple, and Starbucks) didn't win by just being descriptive. They won by being deliberate. A logo isn't a shortcut to positioning. It's the output of it. If your strategy is weak, no amount of clever iconography will save you. This is the conversation the HBR article should have started. HBR Article: https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective

    20 мин.
  5. The Empathy Bait: AI Grifters Are Weaponizing Trust (And What It Means for Your Brand)

    9 июн.

    The Empathy Bait: AI Grifters Are Weaponizing Trust (And What It Means for Your Brand)

    AI-generated avatars are flooding TikTok, posing as struggling small business owners who are actually selling dropshipped products at 300%+ markups. One account's viral video racked up 6.5 million views, with viewers believing they were supporting a real small business. On this episode, Reilly Newman and Scott Saunders are breaking down what's happening and why it matters for every founder and marketer: These accounts use "empathy bait" by depicting marginalized individuals struggling to sell handmade goods, exploiting viewers' desire to support small businesses. This isn't about AI ethics (though it is unethical!). These scammers aren't building brands, they're copy-pasting emotional narratives. The irony: real founders with authentic stories are getting buried by perfectly-optimized fake ones. What you'll learn: Why authentic positioning is now a competitive moat (not just nice-to-have)How to spot the difference between real brand building and positioning theaterWhat founders need to do right now to make their authenticity undeniableHow the Positioning Flywheel™ protects you against this kind of commodificationThe Verge Article: https://www.theverge.com/ai-artificial-intelligence/938844/ai-tiktok-shop-blackface-shein-dropshipping

    13 мин.
  6. Ferrari's Jaguar Moment - When brands take their eyes off the road

    2 июн.

    Ferrari's Jaguar Moment - When brands take their eyes off the road

    What happens when a brand takes its eyes off the road? More importantly what happens to the audience when a brand gives them whiplash? On this episode of Brandy, Reilly Newman and Scott Saunders discuss Ferrari's recent Jaguar moment with the release of their EV collaboration with famous Apple designer Jony Ive. The backlash against the EV has been global as the brand confuses and veers off course from the perception of what a Ferrari is. This cognitive dissonance has created whiplash as the "meaning" of Ferrari is now thrown into a free fall. This is the same lesson that Jaguar and Cracker Barrel learned recently. CNBC Article: https://www.cnbc.com/2026/05/27/ferrari-luce-backlash-lamborghini-ceo-ev.html

    18 мин.
  7. They Didn't Forget You. They Just Had Nothing to Rebuild.

    26 мая

    They Didn't Forget You. They Just Had Nothing to Rebuild.

    The neuroscience of brand memory, marketing strategy, and why your growth has stalledYou're getting traffic, maybe even good reviews, but referrals are slow, word of mouth is inconsistent, and growth feels stuck. Most founders blame their marketing. Wrong problem.The issue is what your brand left behind. Memory isn't storage, it's reconstruction. In this episode of Brandy, Reilly Newman and Scott Saunders discuss how every time a customer reaches for you, they rebuild you from scratch. If the experience didn't create a strong emotional impression, there's nothing to reconstruct. You don't get recommended. You get forgotten.This relates to Google's recent I/O event where they announced the latest in AI, Gemini, Google products, and more.... but there was something wrong that Reilly found odd...In this episode, Reilly and Scott break down why stagnant growth is usually a brand encoding problem and what you can do about it.

    29 мин.
  8. Why Toys R Us Bought Pickleball

    19 мая

    Why Toys R Us Bought Pickleball

    The Pickleball Finals in San Clemente had a title sponsor nobody expected... Toys R Us. Parent company, WHP Global, didn't pick this matchup by accident. Pickleball is the fastest-growing sport in America, and the audience sitting courtside is the exact demographic that buys toys for someone else: parents, grandparents, gift-givers with disposable income and active kids at home. In this episode, Reilly Newman and Scott Saunders break down: How pickleball became a brand magnet in under five yearsThe generational arbitrage hiding inside the Toys R Us sponsorshipWhat founders and marketers can steal from the Toys R Us playbook on reaching two audiences with one betIf you're building a brand and wondering where the next category-defining sponsorship play is hiding, start here.

    15 мин.
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Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

Информация

  • Канал
    Motif Brands
  • Автор
    Motif Brands
  • Годы выхода
    2024 - 2026
  • Выпуски
    122
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Motif Brands
  • Сайт подкаста
    Brandy

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