The Food Blogger Pro Podcast

Bjork Ostrom
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Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

  1. How Jessica Robinson Built a Profitable Food Brand Without SEO

    -1 J

    How Jessica Robinson Built a Profitable Food Brand Without SEO

    Leveraging Facebook for monetization and audience growth, leaning into short-form video, and creating relatable content with Jessica Robinson from A Farm Girl's Kitchen. ----- Welcome to episode 538 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Robinson from A Farmgirl’s Kitchen. How Jessica Robinson Built a Profitable Food Brand Without SEO From publishing her first two cookbooks to launching her site, Jessica walks us through the early days of her journey as a food creator and the strategies she used to help her gain momentum — fast! She talks about why she chose to focus on Pinterest and Facebook instead of traditional SEO and how those choices paid off, allowing her to monetize her business within just a few months. Jessica shares her tips for growing her audience on social media, monetizing through the Facebook Content Monetization program and Amazon affiliate links, and how her short-form videos not only drive traffic but also boost her SEO. With over 430k followers on Facebook and a rapidly expanding presence across platforms, Jessica emphasizes the importance of diversifying income streams and traffic sources and connecting with her audience through relatable, authentic content and storytelling. Three episode takeaways: Lean into the concept of being ‘expert enough’ — Jessica monetized her site within three months by focusing on Pinterest and later Facebook and skipping SEO-heavy strategies in favor of visual platforms with viral potential. She really focuses on analytics and is constantly evolving and pivoting based on what is working (and what isn’t working anymore). Facebook can be a powerful traffic and revenue source — With over 430k followers, Facebook is Jessica’s #2 traffic driver and brings in $1,500–$3,000 monthly from the Facebook monetization program — excluding the additional income Jessica receives from affiliate income and search traffic. Jessica shares more about her posting strategy and how viral videos on Facebook contribute to her SEO strategy. The importance of short-form video — Consistently posting relatable, engaging recipe videos with a focus on storytelling helps Jessica grow her audience — all while connecting deeply with her community. Resources: A Farmgirl’s Kitchen New England Farmgirl A Farmgirl’s Table Everything Food Conference Delicious Table Intercom Social Fabric Cinnamon Rolls Recipe PicMonkey Canva Splice App Maximizing Affiliate Revenue with Deep Linking URLgenius Grocers List Geniuslink Manychat Follow Jessica on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Email Bjork Email Jessica Join Food Blogger Pro during our Q4 Sale! Become a member for just $65 for 3 months! Sale ends Friday, October 3rd at 11:59pm EST. Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    57 min
  2. Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand

    23 SEPT.

    Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand

    How to identify AI-generated food content, optimize email opt-ins, and build a personal brand with Emily Walker and Bjork Ostrom. ----- Welcome to episode 537 of The Food Blogger Pro Podcast! This week on the podcast, we’re bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand In our latest episode, we sat down with Bjork Ostrom and Emily Walker to talk about the future of food blogging. The main takeaway? Don’t let AI steal your thunder! We dive into why your personal stories and unique perspective are more crucial than ever to standing out. We also cover why building an email list is your most valuable asset (stop us if you’ve heard this before!) — it’s the one place you can directly connect with your audience. So if you’re looking to create content that feels genuine and builds a real community, this episode is a must-listen. Bjork and Emily share tips for creating high-quality content that not only ranks with search engines but also earns the trust of your readers. Three episode takeaways: Think of AI as a tool, not a replacement: In a world where AI can write a recipe in seconds, the episode stresses that your unique voice and personal stories are what truly set you apart. Don’t just create content; share your perspective and connect with your audience on a personal level! Email is your secret weapon: Social media algorithms can change at any time, but your email list is something you own. The conversation highlights why building a strong email list is a crucial and reliable way to communicate directly with your community and build long-term trust. SEO and authenticity can go hand in hand: From your photos to your SEO strategy, the show explains that authenticity is key. Instead of just chasing trends, focus on creating high-quality content that solves real problems for your readers. This approach builds trust with your audience and helps you stand out with search engines. Resources: Visit the Food Blogger Pro site to subscribe to our email list! The Truth Behind AI-Generated Food Content — From a Chef’s Kitchen 9 opt-in form best practices + examples from top creators — Kit Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K SEO in the age of AI: Becoming the trusted answer — Search Engine Land The two parts of E-E-A-T Google hasn’t told you about — Search Engine Land Why Keywords Alone Won’t Build a High-Performing Blog — Clariti Google: We’re Testing Changes To AI Mode To Encourage Clicks — Search Engine Roundtable Easy French Toast Recipe — Tastes Better from Scratch How to Build a Personal Brand as a Food Blogger — Food Blogger Pro Single Serve Cottage Cheese Pancake — Pinch of Yum Have you come across any interesting articles you’d like to share with the FBP team? Shoot Emily an email! Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    58 min
  3. The Journey to Reaching 30 Million Views a Month with Jeanine Donofrio of Love & Lemons

    16 SEPT.

    The Journey to Reaching 30 Million Views a Month with Jeanine Donofrio of Love & Lemons

    Navigating burnout, creating unique content, and running a blog with 30 million monthly pageviews with Jeanine Donofrio from Love & Lemons. ----- Welcome to episode 536 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeanine Donofrio from Love & Lemons. The Journey to Reaching 30 Million Views a Month In this episode, Bjork chats with Jeanine Donofrio, the creator of the massively popular vegetarian food blog Love & Lemons, which now receives over 30 million monthly pageviews (!!!). Jeanine shares the story behind her blog’s evolution — from a personal creative outlet that she started in 2011 to a thriving business with multiple employees. Bjork and Jeanine also talk about how Jeanine balances creativity with content strategy, manages the pressure of staying consistent, and how she navigates seasons of burnout. Three episode takeaways: How and why Jeanine started focusing on SEO — Love & Lemons was monetized solely with sponsored posts for the first 8 years, before fellow food blogggers and friends convinced Jeanine to focus on SEO and monetize with ads in 2019. Jeanine explains more about why she resisted ads and SEO for so many years, and how she navigated the transition to creating content with SEO in mind. How to anticipate and navigate burnout — Jeanine has experienced four intense periods of burnout in her time as a food creator, often related to the creation and promotion of her cookbooks. She shares how she plans for these seasons, why she views burnout as a necessary step to making creative space, and how she avoids rushing herself through burnout. How Jeanine has grown her team and batches content — Jeanine explains how she has hired teammates over the years and why she decided to prioritize outsourcing certain tasks, like photography, to free up her time for recipe development, writing, and spending time with her family. She also shares a peak behind-the-scenes into her content batching process (and why she batches 30 recipes at a time). Resources: Love & Lemons Love & Lemons Cookbooks Smitten Kitchen 101 Cookbooks A Couple Cooks Semrush Lemon Water on Substack Register for our webinar with Grocers List Follow Jeanine on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    55 min
  4. Branding, Blogging, and Q4: How to Stand Out Online with Madison Wetherill

    9 SEPT.

    Branding, Blogging, and Q4: How to Stand Out Online with Madison Wetherill

    Optimizing your website for Q4 success, making your personal brand stand out, and adapting to the changing landscape of content creation with Madison Wetherill from Grace and Vine Studios. ----- Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad. Branding, Blogging, and Q4: How to Stand Out Online In this conversation, Madison discusses the importance of personal branding and website optimization for food bloggers, especially as they prepare for the critical Q4 season. She emphasizes the need for food creators to carefully define their niche and audience, effectively communicate their brand message, and integrate your brand into your site. Madison also shares strategies for standing out in a saturated market and the significance of calls to action on websites. The discussion highlights the evolving landscape of content creation and the need for bloggers to adapt to stay relevant and connect with their audience. Three episode takeaways: How to audit your own content — Madison shares how to review your site for user experience and brand messaging. She explains how to optimize individual blog posts to convey your personal brand and voice, why you must always review your blog on mobile, and how to ensure that every page on your website reflects your brand. Madison describes this process as the foundational work that will make your brand sustainable in the years to come — sold. How to adapt to the changing landscape of content creation — Bjork and Madison discuss the importance of creating an online space and content style that is uniquely yours to stand out from AI (and in a saturated market). Engaging with your audience through personal stories can enhance connection, which is critical for building trust with your audience and moving beyond a transactional relationship for recipes. How can you be more helpful for your audience? What makes you different? How (and why) to prepare your site for Q4 — Q4 is a critical time for food creators thanks to increased site traffic and earning potential. But Madison explains that many creators forgot to get their websites ready and are missing an opportunity. She shares exactly how to do this and why website optimization is crucial for converting traffic into loyal followers. Resources: Grace + Vine Studios Joyfully Mad How to Optimize Your Website Design as a Food Blogger with Madison Wetherill The Vine Podcast MKBHD Pinch of Yum Ask From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom Follow Madison on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    58 min
  5. From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski

    2 SEPT.

    From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski

    Leveraging social media to grow your audience and building a community through your website with Danny Dobrzenski from Cooking in the Yard. ----- Welcome to episode 534 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danny Dobrzenski from Cooking in the Yard.  From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski In this week’s episode, Bjork interviews Danny Dobrzenski, a food creator who turned a pandemic hobby into a full-time content career. After getting laid off in April 2020, Danny took a leap of faith and leaned into sharing his cooking journey online. With some serious hustle and smart use of platforms like Instagram and Facebook (particularly Facebook!), he built an engaged audience and started landing brand deals that helped turn his passion into a paycheck. Danny also reveals what it really takes to grow as a creator, from staying consistent with content to learning how to navigate ever-changing social media algorithms. He discusses how delegating and “buying back time” helped him scale and why building a strong creator community is at the heart of everything he does. Now, he’s launching a new project to help other creators do the same: monetize their content and grow with intention! Three episode takeaways: From hobby to full-time hustle: Danny started his food creation journey during the pandemic as a hobby and then grew it into a full-time job (the dream!). He shares how a mix of taking a leap of faith, landing brand deals, and leveraging social media helped him make the transition. The power of having “home base”: While social media platforms like Instagram and Facebook are great for reaching new people, Danny stresses the importance of having a central hub, like a website, to drive traffic and build a strong community. Helping others win: With his new project, Danny is now focused on helping other creators navigate the tricky world of monetization. He’s passionate about sharing his knowledge and building a supportive community to help others succeed. Resources: Cooking in the Yard Buy Back Your Time by Dan Martell Y Combinator Meta Business Suite Raptive Grocers List Pinterest YouTube The Psychology of Money by Morgan Housel Check out Danny’s latest venture — Trust Me, Try It Episode 89 of The Food Blogger Pro podcast: 9 million visitors & 450 contributors: the Story of Her View From Home with Leslie Means Follow Danny on Facebook and Instagram Be sure to join us for our Live Q&A with Ben Jabbawy from Grocers List happening on Thursday, September 25th! Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    1 h
  6. Building a Creative Life Beyond the Metrics with Sabrina Loyer

    26 AOÛT

    Building a Creative Life Beyond the Metrics with Sabrina Loyer

    Reconnecting with creativity, redefining success as a creator, and creating without burnout or comparison with Sabrina Loyer. ----- Welcome to episode 533 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sabrina Loyer. Building a Creative Life Beyond the Metrics In this episode, we’re chatting with Sabrina Loyer about what it really means to be successful as a content creator. Sabrina built a thriving business around helping others go viral, but she also experienced the anxiety, burnout, and pressure that can come with chasing metrics. She shares her journey of moving beyond the comparison trap, creating without boundaries, and learning to view social media as a tool rather than the end goal. Sabrina and Bjork also discuss the two powerful tools that have transformed her creative process (and life!) and Sabrina’s practical advice for simplifying content creation and using tools like ChatGPT effectively — all while staying grounded and joyful in your work. Whether you’re a seasoned creator or just starting out, this episode will help you reconnect with your creativity, quiet your inner critic, and redefine success on your own terms. Three episode takeaways: How to redefine success — As a creator, it can be really easy to define success by the number of pageviews, followers, or likes you get. But churning out more and more content in service of those goals can be stressful and lead to burnout. It can also zap your creativity! In this episode, Sabrina explains how to refocus your workflow to emphasize joy and authenticity, not just numbers. Two exercises that will transform your creativity — Sabrina explains two exercises she has incorporated into her life — morning pages and artist dates — that help reconnect with your inner child and creative self. How to avoid burnout — Sabrina shares how she works with clients to reorganize their content strategy with pillars, ChatGPT prompts, and mindful creation to avoid burnout. Resources: Follow Sabrina on Instagram and TikTok HairCut Harry “The Story of the Chinese Farmer” by Alan Watts The Artist’s Way clearspace Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    1 h 5 min
  7. Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication

    19 AOÛT

    Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication

    The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom. ----- Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we’re doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google’s recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they’re breaking down how to keep your content high-quality and search-friendly. They’ll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you’ll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into! Three episode takeaways: The scoop on Google’s latest Core Update: Google’s latest update actually brought good news for food bloggers by reinforcing the importance of high-quality, trustworthy content. The emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) continues to be a key factor in search visibility. AI is becoming an integral part of content creation: A recent survey of 2,000 Substack publishers revealed how creators are leveraging AI tools. While AI can be a helpful assistant, the human element and personal voice remain essential! Expanding your content’s reach takes more than just SEO: While you should still continue to develop your content SEO strategy, it’s also imporatnt to understand user intent and syndicate content. Believe it or not, platforms like LinkedIn and Threads can significantly boost visibility and engagement! Resources: Visit the Food Blogger Pro site to subscribe to our email list! Pinch of Yum Search Engine Journal Ahrefs Tastemaker Conference TopHatRank Analyzing pages that improved following the June 2025 core update — Maria Haynes Will GEO replace SEO – or become part of it? — Search Engine Land ChatGPT ProRata Gist Substack The Substack AI Report Claude Granola superwhisper Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K New Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025 — Later WhatsApp Follow Pinch of Yum on Threads Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    52 min
  8. Mastering Digital Products and Meta Ads with Tammy Overhoff

    12 AOÛT

    Mastering Digital Products and Meta Ads with Tammy Overhoff

    Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny. Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff. Mastering Digital Products and Meta Ads Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer working from a place of desperation. In 2022, she took a step back from SEO and diversified her business by leaning into digital product sales. In this interview, Tammy explains her exact process (including numbers!) for selling digital products, including her Meta Ads strategy. For any creator, it can feel daunting to spend money to reach an audience when social media and organic traffic are free. But Tammy makes a really compelling case for investing in Meta Ads as a different opportunity for discoverability to allow you to think beyond organic traffic for growing your business online. If you’re looking to diversify your traffic (hello, who isn’t!?) or dive into digital product sales, you won’t want to miss this interview. Three episode takeaways: How to run successful Facebook ad campaigns — Tammy breaks down how she fine-tunes the creative elements and messaging in her Meta ads. She highlights the importance of testing different ad variations — exploring various themes, angles, and messaging — and explains when to optimize your ad sets for better performance. How to analyze Facebook ad data effectively — Tammy and Bjork dive deep into the analytics behind Meta ads, discussing key metrics like ROAS (Tammy aims for a range between 1.6 and 1.85). They share real numbers around daily ad spend and email leads, and walk through how to scale your ad budget strategically. While ads can ensure visibility, they emphasize the importance of making sure your content delivers a strong return on investment. How to strategically build and nurture your community — Tammy shares actionable strategies for growing an engaged audience that’s ready to buy. She emphasizes the value of offering helpful, problem-solving content and explains how to use email sequences, sales funnels, and automation to build a sustainable business, without burning out. Resources: Organize Yourself Skinny Tasty Digital Eats Reset and Flourish Shop Canva Raptive Future Current by Melyssa Griffin ThriveCart Shopify Intentional Spark FREE Nurture to Sales Primary Funnel Audit Checklist Follow Tammy on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    1 h 12 min
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Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Informations

  • Création
    Bjork Ostrom
  • Années d’activité
    2015 - 2025
  • Épisodes
    100
  • Classification
    Tous publics
  • Site web de l’émission
    The Food Blogger Pro Podcast

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