Breaking Silos

Shane Baglini
  • 5.0 (3)
  • EDUCATION
  • UPDATED BIWEEKLY

We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging. Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams. Each episode will feature a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing. Breaking Silos is hosted by Shane Baglini and is a proud member of the Enrollify Podcast Network.

  1. 03/19/2025

    Ep. 27: Breaking Silos in a New Role

    In the final episode of Breaking Silos, host Shane Baglini sits down with Vince Slomsky, Assistant Vice President of Marketing and Communications at the University of South Florida, to explore the challenges and opportunities of stepping into a new leadership role in higher ed marketing. Vince shares his experiences transitioning across institutions, the importance of relationship management, and how fresh perspectives can break through outdated traditions. This conversation is packed with insights on building trust, fostering collaboration, and embracing change to drive impactful marketing strategies. Guest Name: Vince Slomsky, Assistant Vice President of Marketing and Communications, University of South Florida Guest Social: https://www.linkedin.com/in/vinceslomsky/ Guest Bio: Vince Slomsky is the Assistant Vice President of Marketing and Brand at the University of South Florida. A former TV news journalist, Vince is a storyteller at heart who lets the good stories guide marketing efforts. His higher education career includes stops at Penn State, Encoura, and his alma mater, Kent State University. Outside of work, Vince reports directly to his three young kiddos and has a dotted line to his wife, Mrs. Slomsky. He is a lifelong Cleveland sports fan and enjoys sneaking in a round of golf when his children let him.

    27 min

  2. 03/05/2025

    Ep. 26: Breaking Silos within Marcomm Units

    Shane Baglini sits down with Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, to explore a topic that many higher ed professionals wrestle with—how to effectively integrate marketing and communications efforts on campus. While these two functions are often grouped together under the MarCom umbrella, they serve distinct purposes, and treating them as interchangeable can hinder their effectiveness. Kim breaks down the fundamental differences between marketing and communications, shares insights on best practices for collaboration, and offers advice on structuring teams to maximize impact. If you’ve ever wondered how to strike the right balance between storytelling and sales, this conversation is for you. Guest Name: Kimberly Hallman, SVP, Institutional Marketing, 160over90 Guest Social: https://www.linkedin.com/in/kimberlyhallman/ Guest Bio: Now in season 12 at 160over90, Kim leads the agency’s institutional marketing practice, helping colleges and universities, research institutes, health enterprises, and cause-based organizations raise awareness and raise funds to support a core impact mission. A former journalist turned publicist now all-around communications strategist, she first penned bylines in The Post-Standard in upstate New York, then worked as an editorial assistant for the National Campaign for the Arts in London, before landing on the marketing scene 18+ years ago. Originally focused in retail and hospitality PR, Kim quickly found that education category work fulfills her desire for healthy intellectual debate and mental nourishment. She holds a BA in English from Bucknell University and a master’s degree in Print Journalism from Syracuse University’s S.I. Newhouse School of Public Communications. These days, when Kim’s not working, she’s soaking up all the firsts of new motherhood (and still trying to make some time for sleep). Key TakeawaysMarketing and Communications Are NOT the Same: While related, marketing is sales-driven and focuses on lead generation and conversions, while communications is about message clarity, reputation, and stakeholder engagement.Successful Integration Does NOT Mean Merging the Two: Effective collaboration requires recognizing the strengths of each function and ensuring they complement rather than compete with each other.Start with a Shared Content Strategy: Aligning messaging across both marketing and communications efforts helps create a cohesive brand experience while still allowing each team to focus on their core objectives.Social Media Lives in the Middle: Social media plays both a marketing and communications role, requiring a thoughtful balance of engagement, storytelling, and calls to action.Challenges in 2025: Higher ed institutions face increasing external scrutiny, leadership turnover, and financial constraints, making strategic MarCom collaboration more critical than ever.Marketing vs. Communications: Why the Distinction MattersToo often, higher ed institutions lump marketing and communications into one broad function, assuming they are interchangeable. However, Kim Hallman argues that these are two distinct disciplines, each with its own skill set and objectives. Communications answers the question: What is the message? It focuses on institutional positioning, reputation management, and audience engagement through storytelling, PR, and internal messaging. Key metrics for communications teams include brand sentiment, message clarity, and stakeholder trust. Marketing, on the other hand, asks: How do we get people to act? It is sales-driven, aiming to increase enrollment, event attendance, or donations. Marketers use advertising, digital campaigns, and targeted content strategies to drive measurable actions. Their KPIs often include conversion rates, lead generation, and revenue growth. While these two areas overlap, conflating them can weaken their effectiveness. Instead, institutions should recognize their unique value and ensure they work together in a complementary way. How to Integrate Marketing and Communications for Maximum Impact1. Create a Shared Content Strategy One of the best ways to align marketing and communications is by developing a joint content strategy. Both teams should work from a common roadmap that includes: Institutional priorities: Align messaging with university goals and areas of excellence.Audience needs: Understand whether a communication should inform, inspire, or drive action.Cultural context: Ensure messaging remains relevant to the broader landscape beyond the institution.By defining these pillars, institutions can ensure marketing and communications efforts reinforce each other rather than compete for attention. 2. Develop a Unified Content Calendar To avoid message fatigue or misalignment, institutions should maintain a joint MarCom calendar that outlines: Key events and milestones: Academic calendar highlights, admissions deadlines, and major institutional initiatives.Content distribution channels: Social media, email, print, earned media, and paid advertising.Storytelling opportunities: A mix of informative communications and compelling marketing messages.A shared calendar allows institutions to plan their messaging strategically while maintaining a balance between engagement, information, and persuasion. 3. Collaborate on Execution Integration doesn’t just mean planning together—it means working together throughout the execution process. Some best practices include: Leveraging earned media in marketing efforts: If a faculty member is featured in a major publication, marketing teams should amplify it through paid media and social campaigns.Ensuring consistent branding across all messaging: Whether a press release, a social post, or an ad, the tone and messaging should align.Optimizing storytelling for different formats: A strong institutional story can live in a news article, a marketing video, and a social media campaign—each tailored for its respective audience.Where Does Social Media Fit? Communications or Marketing?One of the most debated topics in higher ed MarCom is where social media fits within an institution. Is it a communications tool, designed for engagement and public relations? Or is it a marketing tool, meant to drive recruitment and conversions? Kim argues that social media sits in the middle of the MarCom Venn diagram. It is both a storytelling platform and a conversion tool, requiring a balance between: Community engagement (communications): Answering questions, fostering discussions, and reinforcing institutional values.Promotional messaging (marketing): Driving attendance to events, boosting applications, and increasing donor participation.Because of this, institutions should be intentional about how they use social media, ensuring it serves both purposes effectively. The Challenges of Leading a Combined MarCom Unit in 2025As higher ed institutions navigate an increasingly complex landscape, MarCom teams face unique challenges: Leadership Turnover: Many institutions are experiencing high turnover at the executive level, making long-term branding and communications strategies difficult to sustain.External Pressures: Political scrutiny, donor influence, and public perception are putting institutions under the microscope.Budget Constraints: Many teams are being asked to do more with fewer resources, leading to staff burnout and inefficiencies.The Need for Strategic Issues Management: With crisis communications becoming an everyday reality, MarCom leaders often struggle to balance long-term storytelling with immediate response needs.For institutions to successfully integrate marketing and communications, they must recognize these challenges and invest in the right staffing, training, and strategic planning. What Makes a Successful MarCom Team?Kim highlights a few institutions that are leading the way in MarCom integration, including: University of Pittsburgh – A forward-thinking MarCom team that embraces both branding and institutional storytelling.University of Virginia – Operates under "University Communications," signaling a commitment to strategic messaging.UW-Madison – A centralized approach that aligns public affairs, brand strategy, and marketing efforts.What do these successful teams have in common? Leadership that understands the distinction between marketing and communications.A culture of collaboration where storytelling and conversion efforts support each other.Clear strategic alignment between branding, enrollment, fundraising, and reputation management.Where Should Institutions Start?For institutions looking to better integrate marketing and communications, Kim suggests starting with two key conversations: With Leadership: Advocate for dedicated resources and strategic alignment between marketing and communications goals.With Your Team: Assess existing skills, identify gaps, and clarify roles to ensure everyone is playing to their strengths.Ultimately, institutions that invest in a structured, strategic MarCom approach will be better positioned to navigate the challenges of 2025 and beyond.

    31 min

  3. 02/19/2025

    Ep. 25: Mental Health Awareness and Student Success

    In this episode of Breaking Silos, host Shane Baglini welcomes Taylor Stakes, Media Production Manager at TimelyCare, to discuss how mental health services are directly tied to student success and graduation rates. Taylor shares insights from TimelyCare’s research, which found that 73 percent of students believe access to mental health services improves their chances of graduating. Despite this, many institutions still treat mental health support as a secondary resource rather than an essential part of student success. This episode unpacks why that mindset needs to shift and how marketers, student affairs professionals, and university leaders can better integrate mental health messaging into their overall communication strategies. Key TakeawaysMental health services are a retention tool – Research shows that students who engage in counseling services are more likely to persist and graduate.Marketing plays a critical role – Many students are unaware of the mental health resources available to them, highlighting the need for better promotion and integration into student messaging.Mental health is students’ top concern – TimelyCare’s research found that 58 percent of students cite mental health as their biggest stressor, even above financial concerns.Early intervention leads to better outcomes – Students who receive at least three counseling sessions show significant improvements in mental well-being and academic performance.Scalability is key – Universities must find ways to expand mental health resources, whether through internal programs or partnerships with providers like TimelyCare.Mental Health and Academic Success Are Deeply ConnectedWhile universities often focus on financial aid, academic advising, and career services as retention strategies, mental health support is just as critical. Students struggling with anxiety, depression, or stress are at higher risk of dropping out, yet many institutions still view mental health as an optional support rather than an integral part of student success. TimelyCare’s research found that nearly three out of four students believe access to mental health services improves their likelihood of graduating. When students feel supported, they are more likely to stay enrolled, persist through challenges, and complete their degrees. Universities that prioritize mental health services aren’t just providing a resource—they’re making a strategic investment in student outcomes. Why Institutions Struggle to Prioritize Mental HealthOne of the biggest challenges universities face is limited resources. Budget cuts, understaffed counseling centers, and increasing demand for mental health support make it difficult to provide comprehensive services to every student who needs them. As a result, many students either don’t know help is available or can’t access it when they need it most. TimelyCare and other digital mental health providers help bridge this gap by offering 24/7 access to counseling and well-being coaching. These services don’t replace on-campus counseling centers but rather supplement them, ensuring that students can always find support—even in the middle of the night. By investing in scalable mental health solutions, universities can increase access, improve retention, and foster a more supportive campus culture. Breaking the Stigma and Raising AwarenessEven when universities offer robust mental health resources, many students don’t take advantage of them simply because they don’t know they exist. This is where higher ed marketers and communicators play a vital role. Institutions must actively promote mental health services, integrating them into broader campus messaging rather than relegating them to a student affairs webpage that few students visit. Taylor shared the example of James Madison University (JMU), where the marketing team proactively promoted mental health resources long before a crisis occurred. By normalizing conversations about mental health and embedding these services into campus culture, JMU ensured that students knew where to turn for support when they needed it. Key strategies for promoting mental health services include: Social media campaigns – Regularly highlight available mental health resources on Instagram, TikTok, and other platforms where students are active.Targeted email and text messaging – Send reminders about counseling services, wellness workshops, and stress management resources throughout the semester.Collaborations with student organizations – Partner with student leaders to share mental health messaging in a way that feels authentic and relatable.Storytelling and testimonials – Feature real student stories about how mental health services helped them succeed.Expanding Access Without Overburdening StaffOne of the biggest barriers to providing mental health services is staffing. Many universities don’t have enough counselors to meet student demand, leading to long wait times or limited availability. This can be especially problematic for students who need immediate support. TimelyCare offers a scalable solution by providing on-demand mental health counseling, allowing students to choose providers who align with their lived experiences. This flexibility ensures that students can find a counselor they relate to, improving engagement and outcomes. Other ways universities can expand mental health access include: Investing in peer support programs – Train students to provide peer-to-peer support and refer their peers to professional services when needed.Leveraging AI-powered chatbots – Use AI-driven tools to guide students to appropriate mental health resources based on their needs.Creating flexible scheduling options – Offer virtual counseling sessions for students who may not be able to visit an in-person office during normal business hours.Scaling mental health resources is not just about adding more counselors—it’s about using technology and partnerships strategically to ensure students always have access to support. Why Investing in Mental Health Matters for the Future of Higher EducationAs universities face growing enrollment challenges, student retention is more critical than ever. Mental health support is no longer a “nice-to-have” resource—it’s a core component of student success. Institutions that prioritize mental health will see higher retention rates, stronger student engagement, and better academic outcomes. Marketers and communicators play a key role in breaking the stigma, raising awareness, and ensuring students know where to find support. By making mental health resources a visible and integrated part of campus life, universities can create an environment where students feel supported, empowered, and more likely to persist through challenges. Guest Name: Taylor Stakes, Media Production Manager, Timelycare Guest Social: https://www.linkedin.com/in/taylorstakes/ Guest Bio: Taylor is a higher-ed creative professional, strategist, and media storyteller with a passion for using digital content to engage, educate, and inspire. With over a decade of experience in higher education communications and marketing, Taylor specializes in crafting compelling narratives that bridge the gap between institutional goals and audience needs. Taylor leads the content creation strategy and output for TimelyCare’s self-care content, developing innovative multimedia resources that support student well-being and institutional success. Taylor is also an adjunct communications professor, bringing real-world industry experience into the classroom. Taylor's approach to education and content creation emphasizes hands-on learning, creative problem-solving, and the ethical integration of emerging technologies like AI. With a deep understanding of both the creative and strategic aspects of marketing and communications, Taylor brings a fresh perspective to discussions on digital storytelling, student engagement, mental health, and the evolving media landscape in higher education.

    31 min

  4. 02/05/2025

    Ep. 24: Launching a Student Social Ambassador Initiative at William & Mary

    On this episode of Breaking Silos, Shane is joined by an interdepartmental team of marketing, admissions and communications from William & Mary to discuss how they created a student social media ambassadors program called “Wrenfluencers” at the historic institution. Learn how this student-created content has helped bolster the school’s content strategy and fill content gaps many institutions might not have the bandwidth to address. Join Tiffany Beker, Emily Phillips and Caroline Ward for tips on launching an initiative like this and ensuring content aligns with brand standards while maintaining a unique student-created feel. Guest Names:  Tiffany Broadbent Beker, Director of Digital Marketing, William & Mary Caroline Ward, Sr. Assistant Dean of Undergraduate Admission, William & Mary Emily Phillips, Assistant Director, Social Media Strategy, William & Mary Guest Socials:  Tiffany - https://www.linkedin.com/in/tbroadbent/  Caroline - https://www.linkedin.com/in/emilybphillips/  Emily - https://www.linkedin.com/in/caroline-ward-a170b1247 Guest Bios:  Tiffany Broadbent Beker is the Director of Digital Marketing for University Marketing at William & Mary, leading the office's digital strategy across its three priorities of enrollment, advancement, and institutional reputation. After an initial stint as a software developer at two technology startups, she returned to W&M (her graduate school alma mater) in 2010 as a web developer and its first social media coordinator. In 2017 she transitioned to her current role as part of University Advancement. She has presented at HighEdWeb, CASE Social Media & Community, and the College Communicators Association of Virginia and D.C. (CCA) Conference. She is a past president of CCA, leads the Management and Leadership Community Group for HighEdWeb and is one of W&M’s Institutional Representatives to the American Council on Education's Women's Network for Virginia. Caroline Ward has been a member of the William & Mary admission team for nearly eight years. She is a Senior Assistant Dean within the Office of Undergraduate Admission. Caroline graduated from Miami University in Ohio with a Bachelor of Arts and she also holds a Master of Education from William & Mary in Higher Education Administration. She currently leads international recruitment efforts. She is the regional dean for Washington, D.C., New York City (NY), New Jersey, and all international territories. She collaborates with social media groups as well as marketing and communication teams. Emily Phillips oversees William & Mary's flagship social media channels and provides guidance to the university's network of social media managers. Her work includes strategy development, social media measurement, crisis and emergency communications support and directing a team of student social media ambassadors. She has over 10 years of PR and Social Media Marketing experience in the higher education and tourism industries.

    28 min

  5. 01/22/2025

    Ep. 23: Creating an Admissions-Focused Website at the University of Idaho

    In this episode of Breaking Silos, host Shane Baglini sits down with Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. Adam shares insights into the transformative journey of enrollment marketing at his institution, highlighting the role of leadership buy-in, data-driven website redesigns, and fostering a collaborative culture to achieve three consecutive years of record-breaking enrollment. This episode is a must-listen for enrollment professionals seeking actionable strategies to enhance student experiences and drive institutional growth. Key Takeaways Leadership Buy-In is Crucial: Institutional leadership support drives meaningful change in marketing and enrollment strategies.Data-Driven Website Redesign: A student-centric website, paired with actionable data insights, improves engagement and simplifies navigation for prospective students.Integrated CRM Solutions: Tools like Slate enable real-time communication, personalized outreach, and streamlined event management for prospective students.Breaking Silos: Collaboration across departments fosters better communication, reduces duplication, and improves student experiences.Culture of Continuous Improvement: Regular evaluation, after-action reports, and an openness to feedback ensure ongoing success.How the University of Idaho Transformed Enrollment Marketing  When Adam Stoltz joined the University of Idaho in 2019, the institution faced mounting challenges: declining enrollment, lack of a cohesive marketing strategy, and a disjointed web presence. Under the leadership of a new university president, a cultural shift took place. Enrollment and marketing became top priorities, emphasizing a student-first approach. Stoltz's dual reporting role to the Chief Marketing Officer and Strategic Enrollment Management gave him unique visibility to align marketing with recruitment strategies. This shift led to a focus on storytelling, virtual engagement, and integrated communications. A Student-Centric Website Redesign  The cornerstone of Idaho’s enrollment success has been its redesigned website. The project started by understanding student needs: “What do you want to do?” prominently guides users to actions like applying, exploring costs, or taking a virtual tour. A data-driven approach identified and streamlined high-priority pages, ensuring a frictionless experience. Tools like search engine optimization (SEO), personalized call-to-actions, and CRM integration have significantly increased website engagement. Stoltz highlights the importance of listening to data, citing a condensed Request for Information form that improved conversion rates. Leveraging Slate for Real-Time Impact  CRM integration through Slate has revolutionized Idaho’s approach to student engagement. By connecting events, requests, and inquiries in one system, the university provides instant follow-ups through calls or texts, often within 24-48 hours. This shift eliminated delays and enhanced personalization, ensuring prospective students feel valued. Stoltz shared examples like event communications and data-driven campaigns, all contributing to Idaho's record-breaking enrollment achievements. The Role of Leadership in Marketing Transformation  According to Stoltz, success starts with leadership buy-in. At Idaho, leadership prioritized marketing and enrollment resources, fostering a culture of trust and collaboration. Stoltz emphasized the importance of communicating wins—big and small—to garner support across campus. By engaging departments that initially hesitated, the team built momentum and a shared commitment to improving the student experience. Results: Proof of Concept  The results speak for themselves: three consecutive years of record-breaking enrollment, with the potential for a fourth on the horizon. These successes reflect the culmination of strategic investments, cultural transformation, and a relentless focus on the student journey. Stoltz credits collaboration, data insights, and an unwavering commitment to improvement for the university’s achievements. Guest Name: Adam Stoltz, Director of Enrollment Marketing, University of Idaho Guest Social: https://www.linkedin.com/in/adamstoltz/ Guest Bio: With over two decades of experience in higher education marketing and enrollment management, I earned my Ed.D in higher education administration from Saint Louis University. I also hold a Bachelor's degree in Arts Management with a minor in computer science, along with a master's degree in organizational leadership and management. My career has seen progressive leadership roles in various university settings, including private, public, land grant, flagship, and the largest state system in the country. I have been recognized with multiple marketing awards for my expertise, particularly in CRM, and I also work as a higher education consultant. Currently, I serve as the Director of Enrollment Marketing at the University of Idaho, where I am part of the university's marketing team reporting to the Chief Marketing Officer and embedded with the Vice Provost for Strategic Enrollment Management. Notably, our university experienced its largest incoming class in fall 2022, the second largest in 2023, and set another record in fall 2024. The University of Idaho is a public land-grant research university, older than the state of Idaho itself. It has been recognized as the #1 Best Value Public University in the West for five consecutive years, and we are working towards achieving R1 status.

    33 min

  6. 01/08/2025

    Ep. 22: How Good Brands Break Silos

    In this episode, Shane sits down with Joe Master, Senior Vice President of Brand Management at Carnegie, to discuss the art and science of branding in higher education. From the importance of collaboration and human connection to the missteps many institutions take when branding, this conversation is packed with actionable insights. Joe also shares his “non-negotiables” for higher ed brands, inspired by The Bear, offering a fresh lens for tackling branding challenges. Guest Name: Joe Master, Senior Vice President, Brand Management, Carnegie Guest Social: https://www.linkedin.com/in/josephjmaster/ Guest Bio: Joseph Master is the Senior Vice President of Brand Management for Carnegie, where he partners with colleges and universities to build brands that resonate with emotion and authenticity. His freelance work has appeared in newspapers, magazines, television commercials and on tiny screens across the nation. Prior to his agency work, Joe spent 12 years leading marketing and communications teams at two large Philadelphia universities — Temple University and Drexel University. Joe served as Assistant Vice President of Marketing & Digital Strategy for Drexel University on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign, the enterprise overhaul of Drexel.edu, and the oversight of all paid and social media for the University’s 15 colleges and schools.  Joe lives in South Jersey, just over the bridge from Philadelphia, with his wife and son. When he isn’t building brands, you can find Joe mixing cocktails or writing songs on his trusty Gibson J-45.

    41 min

  7. 12/18/2024

    Ep. 21: More Than Just a Photographer - The Untapped Expertise of Higher Ed Creatives

    On this episode, I sat down with Alyssa Green, University Photography Manager at the University of Montevallo, to discuss creative professionals' expanding and evolving role on college campuses. We chatted about views and attitudes across the industry regarding what creative professionals like photographers, videographers, designers and others have changed, where there is still work to be done, and why these positions are much more than behind-the-scenes contributors. Guest Name: Alyssa Green, University Photography Manager at the University of Montevallo Guest Social: https://www.linkedin.com/in/alyssa-luna-green/ Guest Bio: As a higher education photographer, Alyssa Green is the visual storyteller for the University of Montevallo. She tells the story of this idyllic college campus by capturing athletic games and theatre performances, photographing students, faculty, and alumni for the University’s alumni publication, providing professional headshot experiences for the campus community, and documenting special events, just to name a few. Her photos are used in print and digital marketing and can be seen on billboards, brochures, the University’s website, or various social media accounts. While Alyssa does enjoy serving her alma mater and building relationships, when she’s not on campus, you will find her spending time with her husband and their three children going on hikes, traveling to the beach, remodeling their mid-century modern home or looking for somewhere local to eat.

    27 min

  8. 12/04/2024

    Ep. 20: How Good Web (Re) Design Breaks Silos

    Got a story to tell? An innovative idea to share? Fill out our guest nomination form, and let's chat! On this episode of Breaking Silos, I sat down with Joel Goodman, Principal and CEO of Bravery Media, to talk about how campuses can use their website and a website redesign to break down silos. Joel, a former higher ed marketer, has been helping colleges and universities rethink how they use their most significant marketing tool for over a decade with Bravery.  How can a project like a website redesign create natural synergies between departments looking to improve collaboration, and how can conversations about how we use our website and for whom break down silos and increase understanding? Check our Bravery’s work at https://bravery.co/ and see how your institution's speed compares to the industry with Bravery’s tool, SpeedyU. Guest Name: Joel Goodman, Principal and CEO, Bravery Media Guest Social: https://www.linkedin.com/in/joelgoodman/ Guest Bio: Joel Goodman is a digital strategist, marketer, and designer with nearly 20 years of professional experience. Hospitable design practices frame his work and put into practice at Bravery Media, the higher education-focused digital studio he founded in 2012. He speaks and writes about hospitable design, conversion rate optimization, UX research, digital strategy, and front-end development tools. He's also hosted the Thought Feeder and Appendix B podcasts, with some new things in the works.

    35 min
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About

We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging. Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams. Each episode will feature a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing. Breaking Silos is hosted by Shane Baglini and is a proud member of the Enrollify Podcast Network.

Information

  • Creator
    Shane Baglini
  • Years Active
    2024 - 2025
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2024 Enrollify
  • Show Website
    Breaking Silos