Breaking the Code

Havas Medical Anthropology
  • 5.0 (18)
  • MARKETING
  • UPDATED BIWEEKLY
Breaking the Code

Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.

  1. 12/23/2024

    GLP-1 Santa?!: The Cultural Shifts Behind St. Nick's Changing Shape

    The biggest health story of the year has been how GLP-1s like Ozempic are reshaping everyday life. As the holidays approach, we take a closer look at an unexpected cultural shift—the shape of Santa Claus. For nearly a century, Santa has been celebrated as a holly jolly figure with a long white beard and a big round belly. But this year we've seen depictions of Santa hitting the gym, counting calories, and even taking Ozempic.In this episode, we explore what Santa’s transformation says about s...

    25 min

  2. 12/06/2024

    Equity in Action PART 1: Understanding the Hearts and Minds of Multicultural Patients ft. Eirásmin Lokpez-Cobo

    In this episode, we are joined by Eirásmin Lokpez-Cobo, EVP of Brand Strategy at República Havas Health, to dive into the insights from her team's recently published white paper, Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies (link below). This insightful paper sheds light on the systemic barriers and health-related behaviors that shape the experiences of diverse U.S. audiences throughout their patient journey. &nb...

    48 min

  3. 10/15/2024

    Women, Sports, and Leadership: The Evolution of Female Success ft. Claire Knapp and Denise Melone

    Women's professional sports are "having a moment", but this did not happen in a vacuum nor did it happen overnight. In a highly anticipated episode (for us), we finally got a chance to sit down with Claire Knapp (CEO of Havas Lynx) and Denise Melone (Managing Director of Havas Life San Francisco) to discuss the implications of the growth of women's sports, both as a business and as an opportunity. Both of these female leaders are accomplished athletes, and we discuss the role of things like t...

    45 min

  4. 10/01/2024

    Do GLP-1s Change the Meaning of "Obesity"?

    With the advent of GLP-1 drugs, it was only a matter of time before Brad and Gabriel dove into a discussion about this controversial drug class and the equally contentious disease, obesity. In this episode, they explore a range of topics—from the history of obesity and its recognition as a disease to how GLP-1s like Ozempic are influencing the conversation around the legitimacy and stigma of obesity beyond just Body Mass Index (BMI).One of the most compelling ideas from this thought-provoking...

    44 min

  5. 09/17/2024

    Gifted, Neurodivergent, or Nerd: The Highs and Lows of Growing up Tagged as 'Gifted'

    Our fascination with neurodivergence continues as we are joined by PsyD, Dr. Matt Zakreski to breakdown the semantics of giftedness, and inclusive design for neurodivergent people in a variety of public spaces. The term "gifted" was of particular interest of us and our guest because at one point in each of our lives we had been called out of the classroom to take an exam that would ultimately label us as gifted. While it does make some complex topics clear, some seemingly simple topics are mu...

    50 min

  6. 09/05/2024

    Unpacking the Rituals of Barbecues and Health: How we Give Structure and Meaning to an Unstructured World

    In this episode, recorded right before the Labor Day weekend, Brad and Gabe have one thing on their minds... barbecuing! More specifically, they're thinking about barbecuing as a ritual, a set of behaviors with rules, inversions of norms, specific settings and a meaning that goes beyond its function.In health, rituals are overlooked, but they're are a desired part of the human experience, even if patients and consumers don't articulate it. Think about where you'd be comfortable getting a shot...

    23 min

  7. 08/12/2024

    Bridging Minds: Autism, Neurodivergence, and Inclusive Communication in Advertising

    The term "neurodiversity," introduced 25 years ago by autistic Australian sociologist Judy Singer, marked a milestone in our understanding of autism and the appreciation of "difference, not deficit" in how brains work. More than a buzzword, neurodiversity describes a growing population whose brains work differently from the "neurotypical," and whose historic separation from social engagement has been replaced with a social inclusion that allows them to share their unique talents and perspecti...

    36 min

  8. 07/31/2024

    Defeating Cancer’s Hero Trope: Cancer Doesn’t Make Humans Super - It Makes Them More of Who They Already Are

    A cancer diagnosis is a "moment of truth" that brings an undeniable shift to someone's identity. Faced with one's own mortality, a concerted effort may be required to overcome the dissonance between "who I was" and "who I am now". When communicating to patients diagnosed with cancer, we often attempt to address this new-found perspective by creating "hero" tropes or by relying on aspirational calls to action, invoking tropes that fail to clarify the practical struggle people with cancer face ...

    26 min
See All (46)

    5
    out of 5
    18 Ratings

    About

    Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.

    Information

    • Creator
      Havas Medical Anthropology
    • Years Active
      2022 - 2024
    • Episodes
      46
    • Rating
      Clean
    • Copyright
      © 2024 Breaking the Code
    • Show Website
      Breaking the Code

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