eCommerce Evolution

Brett Curry
  • 4.9 (50)
  • 商业新闻
  • 两周一更

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

  1. 10月9日

    Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools

    What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor reveals how he leveraged Instagram to become "trade-famous," built an Apple-like product ecosystem that keeps customers upgrading, and made the bold decision to slash his cost of goods by 70% while simultaneously improving quality - a move that transformed his entire business model. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Intro (03:47) From Trial Attorney to Toolbelt CEO (06:45) Building Community and Becoming Insta-Famous (10:26) Promotional Strategies and Customer Engagement (14:45) Open Source Product Development (26:02) Save Money and Connect Your Marketing Channels with Channable (27:25) Creating a Product Ecosystem (32:23) Unlocking Repeat Business Through Product Upgrades (36:14) Reducing Costs and Improving Quality: The Vietnam Shift (46:54) Cash Flow and Profitability in E-Commerce (56:21) Transform Your Subscription Business with Loop — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact  Relevant Links: Connor’sLinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110Diamondback Website: https://toolbelts.com/Special Offer | Channable (Mention Ecommerce Evolution): https://www.channable.com/Special Offer | Loop (Mention Ecommerce Evolution): https://www.loopwork.co/ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    58 分钟

  2. 9月25日

    From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann

    Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Intro (05:07) Insights from Prime Day 2025 and Changes in Dynamics (11:11) Ad Strategy & Lightning Deals (13:14) Preparing for Q4 & Prime Day 2026 (19:01) Managing Fees & Profitability (22:37) Join Us at Grow NYC! (25:35) Maximizing Profitability Through Cost Management (30:52) Navigating the Competitive Landscape and AI Optimization (40:56) Amazon Innovate: A Seller-Centric Conference (47:42) Fermat: Optimize Shopper Experience with AI — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact  Relevant Links: Brandon’s LinkedIn: https://www.linkedin.com/in/brandonfuhrmannAmazon Innovate: https://amzsummits.com/events/innovate-2025/Grow NYC: Joingrow.comSpecial Offer | Fermat: fermatcommerce.com Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    49 分钟

  3. 9月18日

    How Wholesale Shaped Pura Vida’s $135 Million Exit

    When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire that became 25% of their business and played a crucial role in their $135 million exit to Vera Bradley. In this episode, Jared breaks down the counterintuitive truth about wholesale: it's often more profitable than your direct-to-consumer sales, provides incredible diversification, and creates marketing lift that benefits all your channels. Starting from cold calls and trade show hustle, Jared shares the exact playbook that took Pura Vida from selling friendship bracelets in a San Diego bedroom to building relationships with thousands of retailers nationwide. Whether you're tired of being at the mercy of Zuckerberg's algorithm changes or looking to build a more attractive business for potential acquirers, this episode reveals why wholesale might be your most overlooked growth opportunity. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Intro (04:23) The Importance of Wholesale in Business (13:42) The Pura Vida Success Story (16:51) Practical Steps to Launching Wholesale (21:44) Wayflyer: Fast, Flexible Funding Designed for You (22:26) Making It Easy for Retailers to Say Yes (27:21) How to Identify Your Target Retailers (34:08) Common Mistakes in Wholesale Retail (37:51) The Role of Sales Reps (42:05) Understanding Retailer Terms (45:30) Pricing Strategies for Wholesale (51:15) Threecolts: Recover Hidden Revenue for Free — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact  Relevant Links: Pura Vida Bracelets: https://www.puravidabracelets.com/Jared’s LinkedIn: https://www.linkedin.com/in/jaredmehrSpecial Offer | Wayflyer: https://wayflyer.com/en/partners/omgcommerceSpecial Offer | Threecolts: https://www.threecolts.com/ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    52 分钟

  4. 9月4日

    The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone

    Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's virtually no room for error. If you sell on Amazon, this episode could save your business. Amazon's tolerance for any form of manipulation is at an all-time low. The cost of non-compliance isn't just a warning anymore - it's permanent removal from the platform. Even if you think you're playing by the rules, the rules have changed, and they're being enforced by AI that doesn't give second chances. We sit down with Chris McCabe, former Amazon employee with 5.5 years inside the company and 11+ years helping sellers navigate suspensions and enforcement. Known for direct, no-nonsense advice that saves businesses from permanent bans. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Intro (01:40) Overview of Amazon Enforcement and Review Manipulation (06:12) Reporting Abuse: Best Practices (11:42) Identifying and Avoiding Review Manipulation Tactics (23:11) Grow Subscription Revenue with Loop Subscriptions (24:16) Common Mistakes to Avoid and Additional Considerations (30:44) Understanding AI Takedowns (33:39) Improper ASIN Mergers (36:04) Amazon Policy: No Gray Areas (38:50) Navigating Appeals Effectively (45:22) Drive More Revenue with Post Pilot — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact  Relevant Links: Chris’ LinkedIn: https://www.linkedin.com/in/chris-mccabe-2646555Ecommercechris: https://www.ecommercechris.com/Amazon’s Anti Manipulation Policy: https://www.amazon.com/gp/help/customer/display.html?nodeId=G8CXDFT9GLRRSV3GLOOP: http://loopwork.co/PostPilot: https://postpilot.com/ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    46 分钟

  5. 8月21日

    Dealing with Amazon Negative Reviews and Fixing Your Digital Shelf

    If you're selling on Amazon, you're playing defense every single day. Or you should be. Negative reviews can tank your rankings overnight, and dozens of hidden listing issues are quietly sabotaging your sales while you sleep. In this eye-opening episode, Danan Coleman, CEO and founder of Ecom Triage and host of the Ecom Growth Show, reveals the underground world of Amazon review manipulation and the critical monitoring strategies that separate thriving brands from those that struggle. From detecting fraudulent review patterns to catching orphaned ASINs before they cost you thousands, Danan shares the insider knowledge that most sellers never learn until it's too late. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Introducting Danan Coleman (03:40) Understanding the Impact of Negative Reviews (08:07) Amazon Guidelines and Best Practices for Review Removal (14:09) Identifying Defamatory Reviews (19:20) Time Decay to Reviews (24:47) Navigating Amazon’s Review System (30:56) Monitoring Product Visibility and Critical Issues (40:43) Tools for Managing Amazon Listings (42:26) Exploring Catalog Defender — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/  Relevant Links: Danan’sLinkedIn: https://www.linkedin.com/in/danancolemaneCom Triage: https://ecomtriage.com/ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    48 分钟

  6. 8月14日

    From Zero to Viral: Your TikTok Shop's 0-$100.000 per Month Playbook

    TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sales, we're witnessing the early stages of what could be the biggest disruption in e-commerce since Amazon itself. In this explosive episode, Jordan breaks down his exact three-phase playbook for scaling from zero to $100K per month on TikTok Shop, reveals why big brands like Estée Lauder are struggling to adapt, and shares the underground strategies that are creating millionaire creators overnight. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Introducting Jordan West (05:18) The Exponential Growth of TikTok Shops (10:48) Understanding the TikTok Shops Ecosystem (14:12) The Power of Social Search (16:16) Understanding Social Commerce (19:34) Misconceptions about TikTok Shops (24:33) The 80/20 Rule for Viral Content (26:16) Best Practices (31:36) Making It From Zero to Viral (33:20) The Tiktok Shop Playbook: Phase One (38:18) The Tiktok Shop Playbook: Phase Two (42:44) The Tiktok Shop Playbook: Phase Three (46:21) Exploring YouTube’s Potential in Social Commerce — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/  Relevant Links: Jordan’s LinkedIn: https://ca.linkedin.com/in/jordan-west-marketer Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    54 分钟

  7. 8月7日

    The Power of Product Positioning and Staying Relevant for 25 Years

    What does it take to build a skincare brand that not only survives but thrives for over two decades in one of the most competitive markets? In this powerful episode, Stefan Kalu, CEO and owner of Dr. Brandt Skincare, shares the remarkable journey of how a dermatologist's vision became a $100M+ beauty empire that pioneered the "doctor skincare" category. From surviving the tragic loss of their founder to navigating COVID-19 and a complete brand revamp, Stefan reveals the strategies, mindset, and bold decisions that kept Dr. Brandt at the forefront of innovation while staying true to their core mission: "Take the doctor home with you." — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Introduction to Dr. Brandt Skincare (03:27) The Unique Aspect of Dr. Brandt Products (07:10) Notes on Product Positioning  (09:31) Balancing Clinical Authority and Accesibility (12:21) Longevity and Staying Relevant in the Skincare Market (16:16) Strategies for Customer Retention and Loyalty Programs (21:21) Innovative Research and Development Practices (26:55) Attracting Customers & Storytelling in Marketing (30:59) Stephane’s Journey to CEO (36:14) Mental Health Advocacy and The Dr. Brandt Foundation — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/  Relevant Links: Stephane’s Instagram: https://www.instagram.com/stephanecolleu/Dr Brandt’s Website: https://www.drbrandtskincare.com/ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

    39 分钟

  8. 7月31日

    From Farm to Top 1% Shopify Store: How Fresh Chili Company Built a Multi-Million Brand Through Authentic Storytelling

    When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion rate, and 3.74% ROAS—all while building an engaged community that devours their content faster than NBA games get views. Chris reveals the exact strategies behind their meteoric rise, from leveraging organic social as a testing ground for paid ads to creating "addictive" content that turns customers into brand evangelists. This isn't another generic growth story—it's a masterclass in building authentic connections that drive real business results. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Introduction to Fresh Chile Company (02:30) History of The Chili Capital of the World (07:03) Keys to Success: Storytelling & Community (11:20) Balancing Organic and Paid Strategies (16:57) Creative Content & Testing Philosophy (21:47) Building a Brand Story (24:22) Search Visibility (27:46) SEO Strategies & Content Plans (34:20) How Fresh Chile Builds Community — Connect With Brett:  LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/  Relevant Links: Chris’ LinkedIn: https://www.linkedin.com/in/chrislangsocial/Fresh Chile Website: https://freshchileco.com/ _ Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Jeff Oxford, Bryan Porter and more

    42 分钟
查看全部 327 集

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关于

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

信息

  • 创作者
    Brett Curry
  • 活跃年份
    2017年 - 2025年
  • 单集
    327
  • 分级
    儿童适宜
  • 版权
    © Copyright 2025 Brett Curry
  • 节目网站
    eCommerce Evolution

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