Breaking Trail Lisa Gerber

“Be bold, and mighty forces will come to your aid.”
This quote is often attributed to Goethe but it appears to be really credited to Basil King, a Canadian clergyman. As I chatted with today’s guest, Mary Kerrigan, this quote came to mind. To make a big change, you have to be bold. You have to start somewhere and when you start, “mighty forces” will come to your aid. In Mary’s case, she starts with a conversation. 
And today we’re going to learn from Mary how conversation leads to transformation. 
Mary Kerrigan is a Conversation Architect. Based in Ireland, she helps leaders, and their teams, in communities, organizations, and industry design and structure powerful conversations that change people, places, and public spaces.
Mary has a background in conservation and architecture. As an advisor to Northern Ireland’s Ministerial Advisory Group for 10 years, for architecture and the built environment, she gained a great deal of insight into the impact of planning when it comes to climate change and reducing carbon footprints. This was something she observed as a young girl driving around beautiful coastal Ireland, and though she didn’t know it at the time, she shares the story with us today as it set in play much of her future. 
She received a Getty Scholarship in 2018 in support of her research project: A Place Well Mended – Generating Communities Full of Life and Love.
She was a key driver in a project called Heritage Streets Alive, where she designed and led a public input process that transformed three historic but declining streets in Ireland.
She also helped create an empowering new context that made possible the creation of Derry’s Peace Bridge – shifting the context from resistance to possibility. The consequent emergent spatial transformation there connects one war-torn community with another, also transforming mindsets. By its third birthday, 3 million people had crossed a footbridge that many said would never happen – against all odds.
We talk about: 
Doing big things and rewriting the self-doubt story A process for public input that involves conversation leading to transformation Built heritage – what it means to progress and preserve
So with that, let’s listen in and gear up for what’s next.
Where to find Mary and other links:
LinkedIn Email Website Heritage Streets Alive! Project BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review, and share with your friends!
 
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
 
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.

In his book Ecological Literacy, David Orr said we need more peacemakers, healers, restorers, storytellers, and lovers of every kind. He said we need people who live well in their places. People of moral courage willing to join the fight to make the world habitable and humane. 
These are the people who are redefining success in today’s terms and this podcast is for the peacemakers, healers, restorers and lovers of every kind.
Every other week, we talk to someone who is living well in their place and doing something to contribute to the world rather than take from it. We are breaking trail. 
Today I am excited to introduce you to Katie Harris, who has dedicated her life’s work to connecting this country through bicycle transportation.
Katie Harris (she/her) is the Director of Community Impact at Adventure Cycling Association. She is passionate about creating a future where bike travel is safe and inclusive, and sees bike advocacy at the nexus of climate change, transportation justice, and healthy communities. She provides leadership for Adventure Cycling’s advocacy work, including the U.S. Bicycle Route System, ACA’s safety program, and the organization’s newest initiative, Bike Overnights, which is focused on supporting anyone who wants to experience the joy of bicycle travel, especially BIPOC, LGBTQ+, and transgender, women, intersex and gender nonconforming cyclists. A collaborator by nature, she loves building partnerships with mission-aligned organizations and individuals to further their collective missions. Katie lives in Bellingham, WA, where she spends her free time hiking, mountain biking, skiing, fly-fishing, and poring over maps, planning the next adventure.
We talk about: 
Safety on the roads Equity in biking Community Collaboration to get things done Stepping into our leadership, something I work to do every day So with that, let’s listen in and gear up for what’s next.
Where to find Katie and other links:
LinkedIn adventurecycling.org National Corridor Plan Nonprofits Unite to Create Equitable Access for Cycling Coast to Coast by Bike: Rails-to-Trails Magazine Green Issue BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review, and share with your friends!
 
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
 
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.

Things rarely go as planned and that is very much the case for Robin Hall who had a big fat wrench thrown into her and her family’s life plan. The outdoor brand she was working for relocated and she had to make some decisions.  This is a story about finding purpose and adapting. It’s a story about sitting at home and deciding to take matters into your own hands. And why not, while we’re at it, launch a sustainable outdoor kids apparel brand? 
Some people get kicked off the ledge and are forced to change. Others aren’t that “lucky” and therefore hang out in their status quo which means they are doing work they don’t care about.
Today, you’re going to learn how Robin sorted out the mess and came out living life on her own terms. 
We talk about the three questions she posed to make her plan. How she made a big idea a reality Taking the sustainable route and why that matters Robin Hall is the CEO and Co-Founder of Town Hall, a new sustainable kids outdoor apparel company with community and the planet at its core. With over 15 years in the outdoor industry, Robin is a seasoned and enthusiastic leader, strategist and project manager. Robin has built a career out of diving deeply into all functions of an outdoor brand and she passionately brings diverse groups together to solve problems, with her values as her guide. Robin’s #1 and #2 StrengthFinders strengths are Positivity and Achiever, which means she gets it done with a genuine smile on her face and for the love of the process. Town Hall is the epicenter of her passions, bringing together community, environmental stewardship, kids and the outdoors. Robin loves outside daily with her husband, two sons and Bernese Mountain Dog, Yeti, in the amazing community of Steamboat Springs, Colorado.
So with that, let’s listen in and gear up for what’s next.
Where to find Robin and other links:
townhallco.com Instagram Facebook evo.com BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review, and share with your friends!
 
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
 
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.

Before joining the Rails-to-Trails Conservancy team in 2016 as a trail planner, Kevin Belanger spent many years in the active-transportation world. He received master’s degrees in both Environmental Studies and Community and Regional Planning from the University of Oregon, where he wrote his thesis on walking and biking habits in suburban multifamily housing. After completing his formal education, Kevin spent time in the consulting world and then as the bicycle and pedestrian coordinator for a suburb in Maryland.
Lately, Kevin is focused on an exciting project I’m so excited to share with you all – it’s the Great American Rail-Trail, a signature project of Rails-to-Trails Conservancy to connect the country via a 3,700-mile-long mult-iuse trail between Washington, DC and Washington State. His favorite part of the job is seeing the light bulb go off in people’s heads when they see what this trail can do for them and their communities.
Today we’ll talk about yet another human being who left a job that looked great on paper but wasn’t filling up his cup – and how he turned that around into work and a life he is passionate about.
We talked about:
The importance of active transportation The impact of trails and bike and pedestrian access on individuals and communities Launching a massive initiative with many partners and private landowners So with that, let’s listen in and gear up for what’s next.
Where to find Kevin and other links:
Rails-to-Trails Conservancy Great American Rail-Trail Instagram traillink.com Support the Great American Rail-Trail BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review, and share with your friends!
 
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
 
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.

Alexis Biddle is the Great Communities Program Director for 1000 Friends of Oregon who’s mission is to work with Oregonians to enhance our quality of life by building livable urban and rural communities, protecting family farms and forests, and conserving natural areas.
Alexis works on issues like housing, transportation, infrastructure, and more, in towns and cities outside of the Portland Metro region. Based in Eugene, he travels the state to work with residents, city planners, and local decision-makers to ensure that Oregon's urban and rural communities are not just livable, but thriving. Alexis holds a master's degree in Community and Regional Planning as well as a law degree from the University of Oregon. 
You’re going to learn today how he discovered his interest in land use  - when he witnessed great social inequity while he was putting himself through law school as a taxi driver. Since then, he has worked with transit districts, city and state planning departments, and as a transportation consultant. His position with 1000 Friends has allowed him to complete his passion and work on both land use and transportation to serve all residents of communities across the state. 
We talked about the risk of loss of farmland, and how he and the team at 1000 Friends of Oregon use policy and litigation to manage growth. We’ll learn about middle housing to control climate change and encourage economic mobility. Alexis also speaks to what makes the public input process more engaging. Great stuff whether you're in conservation or a concerned citizen. So with that, let’s listen in and gear up for what’s next.
Where to find Alexis and other links:
Website Twitter Smartgrowth.org Middle Housing is the Solution Healthy Democracy Proud Ground BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review, and share with your friends!
 
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
 
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.

Today, I have a beautiful story for you about fatherhood, endurance, and sustainability.  Josh Lasky is a father, husband, son, amateur endurance athlete, social impact professional, and author. He serves as Director of the Office of Sustainability at The George Washington University, leading the institution’s efforts to achieve carbon neutrality by 2030 and fulfill other ambitious commitments. Lasky holds a Master’s in public administration and a Bachelor’s in political science from GW, and he serves as a board member of Climate Ride, a non-profit that organizes life-changing charitable outdoor adventures.
Lasky has completed more than 6,000 miles of bicycle touring and more than 85 road and trail running races, including 50-mile, 100-kilometer, and 100-mile ultramarathons. We talk about how becoming a caretaker to his father at a relatively young age changed the trajectory of his life, how endurance sports and writing helped him through and what a year he’s having with a new job and a new baby girl, and how his experience informs both his work and his parenting. 
We finally got to some discussion around sustainability and I wish we had had more time, so I guess I’ll just have to invite Josh back.
With that, I hope you’ll listen in and gear up for what’s next:
Where to find Josh and other links:
Website Every Step is a Gift Instagram LinkedIn BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review, and share with your friends!
 
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
 
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.