Brew Bytes - The Practitioner's AI Show

Nadeem Ibrahim
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Brew Bytes is the practitioner's AI show. Real stories from the people who actually built and shipped AI. The systems, the agents, the automations, and exactly how they did it. With no hype and no predictions. Hosted by Nadeem Ibrahim, it started in the Middle East and is made for founders and operators moving from using AI to building with it: practical, applied artificial intelligence for business, not another headlines feed More at www.brewbytes.io

  1. 1d ago

    AI Isn't Your Brain, It's The Engine, And Most Companies Are Bolting It On Wrong

    "You can't bolt a jet engine onto the plane you already own." What comes out is the clearest picture yet of why so much corporate AI is failing: companies built before 2022 keep bolting the new engine onto the old airframe, and the frame collapses. The ones built after start with the engine and design the plane around it. In this episode: The jet engine, and why bolting on always breaks An RFP that took ten people, turned round by three in 48 hours Why 500 job cuts at a call centre is a strategy failure, not an AI win Automate the workflow, not the workforce 58 agents for one role, and who owns your digital twin when you leave With Wade Eagar (Chief Strategy Officer, FAST), Nigel Hammersley (co-founder, Consentique) and Tony Evans (founder of ONV.ai, author of Generation AI), returning after EP10. New episodes weekly. Real stories, from the people actually building it. 🎙️ Guests: Wade Eagar, Nigel Hammersley, and Tony Evans  🎙️ Host: Nadeem Ibrahim 🌐 www.brewbytes.io CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    AI Isn't Your Brain, It's The Engine, And Most Companies Are Bolting It On Wrong

  2. Jul 31

    95% of enterprise AI projects fail. Charles Gabriel knows why.

    Most AI fails because nobody defines the problem first, and the model was never the edge. Your data and your people are. It's a straight line from lost human connection to boardrooms bolting AI onto broken processes, plus a practical map of what winning actually looks like. In this episode: Why MIT found 95% of enterprise AI projects fail "Pipes then people", and why 2 to 5 hours saved per employee is real ROI Build vs buy, and your real differentiator Human in the loop: why someone still has to pick Agent commerce: marketing to a machine, not a person Charles Gabriel is a media and advertising leader (AOL, Disney's Maker Studios) now at Akkio, the no-code AI analytics platform for agencies. Real stories, from the people actually building it. 🎙️ Guest: Charles Gabriel, Akkio 🎙️ Host: Nadeem Ibrahim 🌐 www.brewbytes.io CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    95% of enterprise AI projects fail. Charles Gabriel knows why.

  3. Jul 8

    The Agency Model Is Broken, And The People Who Built It Are Saying So

    Host Nadeem Ibrahim plays devil's advocate, defending the craft agencies get right, from the Mad Men era to today.  While Sameer and Lawrence make the case for tearing the model down to its studs and rebuilding it around transparency, specialists over headcount, and the one thing AI can't replace: the human element. A conversation for anyone who runs an agency, works in one, or signs the invoice. In this episode: Why the agency model is "self-serving" — and who really gets the share "Revenue is vanity, profit is sanity" — a £200k lesson learned young The retainer problem when AI puts the knowledge in the client's hand 68% of agency staff demotivated — and the exodus to freelance The pitch theatre: 30 people in the room, 2 doing the talking Match the specialist, not the logo The human element AI can't touch Samir founded the agency in 2009; Lawrence joined as chief strategist after a digital-media career running back to the .com boom. Grab a coffee. Let's talk about the future while we're still building it. 🎙️ Guest: Sameer Rehman and Lawerence Lartey 🎙️ Host: Nadeem Ibrahim 🌐 www.brewbytes.io CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Agency Model Is Broken, And The People Who Built It Are Saying So

  4. May 31

    Gen Z Aren't Fragile — You've Just Been Reading Them Wrong

    Host Nadeem Ibrahim and Asif get comfortable, and a little uncomfortable.  They pull apart "Now-ism," and why the education system is teaching a generation that already has all the information, and why hierarchy at work is quietly dead. It's a conversation for anyone who manages, teaches, hires or parents a Gen Z and suspects the old playbook stopped working. In this episode: "Now-ism" and the ecosystem that built it The shift in the power of knowledge -> and the death of old authority The anxiety of early success  The "15-minute rule" - stop teaching, start mentoring The "work buddy" culture and why you now sell Gen Z the job What really earns Gen Z's loyalty Mental health -> genuine priority, or convenient excuse? Asif Hussain is an author, media and marketing leader, and adjunct university faculty who has spent years researching and mentoring Gen Z. Grab a coffee. Let's talk about the future while we're still building it. 🎙️ Guest: Asif Hussain — Author, Founder 🎙️ Host: Nadeem Ibrahim 🌐 www.brewbytes.io CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Gen Z Aren't Fragile — You've Just Been Reading Them Wrong

  5. Mar 13

    Are Companies Sleepwalking Into the AI Era? Tony Evans on Leading People Through the Machine Age

    Tony Evans spent 13 years at Meta building AI-powered data teams. Then he went back to university to study psychology, because he realised the problem with digital transformation was never the data. It was always the people. In this episode of Brew Bytes, the author of Generation AI: Leading People in a Machine Age joins Nadeem Ibrahim to cut through the noise on what AI leadership actually looks like, and why most organisations are dangerously behind. They cover the Four S's of data sophistication, the Four I's of AI integration, why 52% of parents feel unprepared to guide their children through an AI-driven future, and how the Cambridge-Oxford Boat Race perfectly explains the future of human performance in the age of machines. Tony also shares some of the most disturbing examples of AI misuse and explains why bias in AI is ultimately a human problem. Plus: facial recognition at the LA Clippers Stadium, UAE's #1 global broadband ranking, and the Espresso Encounters question that stopped Tony in his tracks. If you're a leader, a parent, or anyone trying to figure out what the AI era actually means for you,  this one is essential listening. 🎙️ Guest: Tony Evans — Author, AI Leadership Consultant 🎙️ Host: Nadeem Ibrahim 🌐 www.brewbytes.io CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Are Companies Sleepwalking Into the AI Era? Tony Evans on Leading People Through the Machine Age

  6. Jan 27

    I Sold Everything and Moved to the UAE. Here's What Changed.

    "I sold my Bentley, my private plane, and my million-dollar home in one month. Then moved my entire family to the UAE." Ron Rana didn't just relocate. He escaped. From a country where the American Dream is no longer once what it was, to a place that actually wants him to succeed. In this episode, Ron breaks down what actually changes when you build from the UAE, not the relocation story, but the business transformation. We explore: • How he got a UAE driver's license in 30 minutes (vs. an entire day in the US) • Why he'd "rather live in a kingdom than a country that changes daddy every four years" • The UAE Golden Visa that gave him 10-year residency in 4 months • The 3 keys to scaling: automation, delegation, duplication • Why "firing yourself as an entrepreneur is the best thing you'll ever do" • What US founders completely underestimate about building in the UAE • How he retired both his mom and wife through real estate • Breaking generational curses vs. leaving generational wealth This conversation will make you rethink where you're building, why speed matters.   Like, share, subscribe across any of these channels and find more content: CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    I Sold Everything and Moved to the UAE. Here's What Changed.

  7. Jan 5

    Corporate Life Kills Creativity: AI Brings It Back!

    Key Insights • Corporate life doesn't give you time to think—or create • Quit 15 years too late: "I wish I'd done this sooner" • AI replaced a 4-week strategy process in 2 days (same quality) • Strategists are becoming redundant—AI does research instantly • Andy Warhol commercialised art; AI is doing the same at scale • Structure + discipline = better creativity (grids beat chaos) • Freelancers thrive because they're not bogged down by process • Cycling data teaches recovery—corporate life ignores it • If you teach AI to lie, can you ever trust it again? • Espresso Encounters: Would you sync your brain to a device? Like if this made you rethink AI & creativity CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Corporate Life Kills Creativity: AI Brings It Back!

  8. 12/09/2025

    "Should AI Stop You From Buying That Watch?” – Saudi Fintech’s Big Ethical Question

    Key Insights ✅ UX is now the #1 competitive advantage (not price)  ✅ SAMA’s sandbox & Fintech Saudi → 50+ new licensed players  ✅ Gen Z adopts fast but still doesn’t 100% trust fintech  ✅ AI in fintech: temptation engine or financial guardian angel?  ✅ “Nadeem, don’t buy that watch now – save for the one at year-end”  ✅ Kids teaching parents = bottom-up adoption  Like if this made you rethink AI & money  Like, share, subscribe across any of these channels and find more content:  🎧 YouTube 📱TikTok 📷 Instagram 🌐 Brew Bytes CREDITS: Host and Produced by Nadeem Ibrahim Post Production by Radwa El Attar Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' storiesRate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    "Should AI Stop You From Buying That Watch?” – Saudi Fintech’s Big Ethical Question
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About

Brew Bytes is the practitioner's AI show. Real stories from the people who actually built and shipped AI. The systems, the agents, the automations, and exactly how they did it. With no hype and no predictions. Hosted by Nadeem Ibrahim, it started in the Middle East and is made for founders and operators moving from using AI to building with it: practical, applied artificial intelligence for business, not another headlines feed More at www.brewbytes.io

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