Brew Time

Fiona Brennan
  • 5.0 (1)
  • MARKETING

Vegan Content Marketing advice and tips to help you grow your vegan business with sustainable content. Interviews with vegan business owners doing content differently.

  1. Creating connections with Anthony Cotter

    06/08/2022

    Creating connections with Anthony Cotter

    Anthony Cotter’s health-conscious mother and party-friendly father raised him and his older brother in Queens, New York.  After his mother’s passing on Christmas Eve, Anthony and his brother moved in with their drug-addicted father.  From living in the streets and battling addiction and poverty, to building a successful career and business Anthony has turned his Movement, Meals, Mind & Money philosophy into Whole Life Goals.  Join me and Anthony as we have a virtual brew and discuss everything around his business and life's journey, plus why he only does the content marketing that brings him joy.  Links for you:  Whole Life Goals - https://wholelifegoals.com/search Anthony on LinkedIn - https://www.linkedin.com/in/anthony-cotter-40362720/ FREE 30 Days of Vegan Content - https://indieessentials.co.uk/30-days-of-vegan-content/ Thursday Brew - https://brewtime.substack.com/ Happy Tea Company -  https://www.etsy.com/uk/shop/HappyTeaCompany

    53 min
  2. When your launch is keeping you awake at night

    05/26/2022

    When your launch is keeping you awake at night

    When your launch is keeping you awake at night, you need to get organised and get some kick-ass sales content on the go.  In this episode, I take you through what content you need for the next launch in your vegan and ethical business, how to spot the people who want to buy from you and the big thing that people miss.  And I give you a checklist of all the practical things you need for launch content. Plus, what you need to do when it's all going a bit wrong.  All the links:  Kick-Ass Sales Pages - https://indieessentials.co.uk/kick-ass-sales-pages/ Thursday Brew - https://brewtime.substack.com/ Book a Virtual Brew - https://bit.ly/virtualbrew Happy Tea Company -  https://www.etsy.com/uk/shop/HappyTeaCompany

    20 min
  3. 5 Bits of Data You Can Easily Track

    05/19/2022

    5 Bits of Data You Can Easily Track

    There are five bits of data that you can easily track in your vegan business that will help you make better content decisions.  Putting data at the heart of your content strategy will help you understand where your clients are coming from, whether your content is attracting the right kind of people and where you can take a step back.  In this episode, I cover the five things you can track that will help you ask the right questions when it comes to making content for your business. This is true whether you're a vegan and ethical business or if you sell anything else.  Plus, I take you through some of the ways I think about the data so that you can start analysing it better. And where you can look for more information to make sure your content is leading to sales.  Links for you: - 30 Days of Vegan Content - https://indieessentials.co.uk/30-days-of-vegan-content/ Pimp My Content Programme - https://indieessentials.co.uk/pimp-my-content-programme/ Thursday Brew - https://brewtime.substack.com/ Book a Virtual Brew - https://bit.ly/virtualbrew Happy Tea Company -  https://www.etsy.com/uk/shop/HappyTeaCompany

    16 min
  4. Why isn’t my sales page converting?

    05/12/2022

    Why isn’t my sales page converting?

    Sales pages - we spend hours slogging over them and then get crickets.  This week, I talk through some of the sales page pitfalls that could be stopping someone from buying from your vegan business. And what you can do to put it right.  I'm covering:  - Why there's a pricing debate when it comes to sales pages and what you should really be thinking about - How you need to frame the cost so people see the value - What key elements you might be missing from your sales page - And the one thing you need to get right to make your sales page convert.  Give me 20 minutes of your time and I'll give you some real pointers to help you with your next sales page.  Links for you:  30 Days of Vegan Content - https://indieessentials.co.uk/30-days-of-vegan-content/ Pimp My Content Programme - https://indieessentials.co.uk/pimp-my-content-programme/ Thursday Brew - https://brewtime.substack.com/ Book a Virtual Brew - https://bit.ly/virtualbrew Happy Tea Company -  https://www.etsy.com/uk/shop/HappyTeaCompany

    23 min
  5. How did plant-based get so loaded?

    05/05/2022

    How did plant-based get so loaded?

    Do you prefer plant-based or vegan to describe what you do? Which label is best for your business?  As someone whose been vegan for coming up to 20 years, I am most bemused by the divisive conversations about using plant-based versus vegan when it comes to describing vegan.  In this episode, I talk about what plant-based actually means and why that is different to saying you are vegan.  Plus, when you should use 'plant-based' over 'vegan' and when you shouldn't. And why you need to get this right for your customers.  Links for you: - 30 Days of Vegan Content - https://indieessentials.co.uk/30-days-of-vegan-content/ Pimp My Content Programme - https://indieessentials.co.uk/pimp-my-content-programme/ Thursday Brew - https://brewtime.substack.com/ Book a Virtual Brew - https://bit.ly/virtualbrew Happy Tea Company -  https://www.etsy.com/uk/shop/HappyTeaCompan

    24 min
  6. No More Recipes! A Quick Guide to Alternative Vegan Content

    04/28/2022

    No More Recipes! A Quick Guide to Alternative Vegan Content

    If you run a vegan business, especially a business that involves food, then the go-to content is often to create recipes.  But what if by going down this route you’re creating yourself more problems than you’re solving?  I cover when you should definitely use recipes for your vegan content and when you should probably get creative in this week’s podcast episode. Plus, I share some of the downsides of creating recipes for your content, even when you are a food or cooking-based business.  Links for you: 30 Days of Vegan Content Pimp My Content Programme Thursday Brew Book a Virtual Brew Happy Tea Company

    17 min
  7. How to create a sustainable website with Kayleigh from Kakadu Creative

    04/21/2022

    How to create a sustainable website with Kayleigh from Kakadu Creative

    “The internet industry pumps out the same carbon emissions as the aviation industry,” says Kayleigh Nicolaou from Kakadu Creative. We have a virtual brew and discuss why this is not being discussed as much as it should and what businesses can do about it. Plus, we chat about the hugely important benefits of being a purpose-led vegan business and how much impact you can make by putting your values front and centre. Kayleigh has some wonderful insights into how you can check the sustainable performance of your website. And she shares some brilliant tips on how you can make your website greener. Kayleigh explains the benefits of a sustainable website are: Great usability Fast site speed Light carbon footprint Reduced bounce rate Improved search. So, why would you not build a sustainable website? Check out the full episode for everything you need to know about making your website work harder and have a positive impact. Links for you: - Connect with Kayleigh on LinkedIn - https://www.linkedin.com/in/kayleighnicolaou/ Kakadu Creative - https://www.kakaducreative.com/ Kakadu on Facebook - https://www.facebook.com/KakaduCreative/ Kakadu on Instagram - https://www.instagram.com/kakaducreative/ Kakadu on LinkedIn -https://www.linkedin.com/company/kakaducreative/ 30 Days of Vegan Content - https://indieessentials.co.uk/30-days-of-vegan-content/ Pimp My Content Programme - https://indieessentials.co.uk/pimp-my-content-programme/ Thursday Brew - https://brewtime.substack.com/ Book a Virtual Brew - https://bit.ly/virtualbrew Happy Tea Company -  https://www.etsy.com/uk/shop/HappyTeaCompany

    50 min
  8. Why a vegan brand doesn’t mean creating vegan content

    04/14/2022

    Why a vegan brand doesn’t mean creating vegan content

    There are some awesome brands out there who create some brilliant vegan content. And how this can help you spread your message and mission as well as sell your product. However, this is not a rule you have to follow. This is all about understanding who you sell to in order to create the right content for your audience.  For example, if you are selling to people who are on their vegan journey, then you need to make the content resonate with the point that person is at right now - rather than where you’d like them to be.  People buy for complex reasons. It’s not about buying vegan - people buy for different reasons. People who are vegan will have very much different reasons to buy than someone who is transitioning.  You’ve got to do your market research and understand what your audience wants. Being vegan is no longer enough of a USP. So before you create content pillars you need to truly understand your audience. This should be done before you build your product or service but also keep checking in with people to make sure your message resonates.  Customer Journey  This isn’t the journey they take to buy from you but the journey they are on personally in their values and ethics. When you get to know where they stand right now, you can make a bigger impact.  This is especially important if you want to bring people along with you to make an impact.  But you need to meet them halfway rather than broadcast at them. Where they are right now in their vegan journey could need something different from what you are offering. And what they need in 5 or 10 years, might be what you deliver. So you need to make sure you’re either giving people what they need right now or attracting the people who are in that place in their journey.  Open the conversation  If you are a values-led business then you need to think about how you can open this conversation with your audience to bring them along with you. It means really nailing your content plan. No one likes being told what to do, so you need to be open to conversations.  How do you do all this in reality?  You start with nailing your audience and where they are in their journey. Then understand what their next step needs to be. Even if you don’t outwardly talk about veganism but do put your values front and centre, you will attract those people with the same values. There will be a law of attraction and you will bring the kind of people to you who share your values.  You will find your group of clients by being yourself.  And I bet if you reflect on this, you’ll recognise patterns of this happening throughout your life where you find your people.  When it comes to your business, you bring all of this together with branding and tone of voice. That’s how your content will bring those people in. Get that brand message right and the rest follows. It is the foundation of your message. It is the kind of consistency you need.  Even if you don’t feel like you need brand or tone of voice guidelines, make a note of how you sound and what you want your brand to say. It’s unique to you.  Once you do this, you can establish your content pillars. These are the talking points of your business. Veganism might be one of them but it might not be.  Links for you:  30 Days of Vegan Content - https://indieessentials.co.uk/30-days-of-vegan-content/  Pimp My Content Programme - https://indieessentials.co.uk/pimp-my-content-programme/  Thursday Brew - https://brewtime.substack.com/  Book a Virtual Brew - https://bit.ly/virtualbrew  Happy Tea Company - https://www.etsy.com/uk/shop/HappyTeaCompany

    22 min
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About

Vegan Content Marketing advice and tips to help you grow your vegan business with sustainable content. Interviews with vegan business owners doing content differently.

Information

  • Creator
    Fiona Brennan
  • Years Active
    2020 - 2022
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © Fiona Brennan
  • Show Website
    Brew Time