99 episodes

Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.

Brian Pasch Podcast Brian Pasch

    • Business
    • 4.6 • 13 Ratings

Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.

    Latest Updates on Cox Automotive Retailing Platform

    Latest Updates on Cox Automotive Retailing Platform

    Join me as I sit down with Brett Pomerantz, Sr. Director of Product for Retail Engagement,  to discuss the latest updates to their digital retailing platform. Cox Automotive has been working diligently to integrate all their software platforms and we can now see some of those outcomes in the latest product release. 

    • 31 min
    Dealer.com Announces New Audience Targeting Capabilities For Personalized Ad Campaigns

    Dealer.com Announces New Audience Targeting Capabilities For Personalized Ad Campaigns

    Join me as I speak with Bob George and Kevin LeSage, as we discuss how Cox Automotive is using their proprietary first-party data to improve marketing outcomes using personalized advertising messages. Their audience data is updated hourly, which changes the game in ROAS optimization. Listen in today.

    • 26 min
    Cox Automotive Leads The Industry with Data-Driven Marketing Solutions

    Cox Automotive Leads The Industry with Data-Driven Marketing Solutions

    Join me as I sit down with Mike Shean to discuss the latest innovations in digital marketing, personalized messaging, and CRM integrations which leverage the full power of Cox Automotive's auto shopper insights powered by Autotrader, KBB, and DDC websites. This is part one of a three part series leading up to AAAS in Palm Beach, Nov 14-16th. 

    • 27 min
    Quantum5 Unveils a Powerful Dealer Training Platform With Proof of Performance

    Quantum5 Unveils a Powerful Dealer Training Platform With Proof of Performance

    Join me as I sit down with David O'Brien, President and CEO of Quantum5, to discuss how their modern training platform is transforming how dealers educate their teams and build modern skills needed to sell cars in a digital age. Their platform is unique, powerful, and comes with KPI reporting to show how well it is working. I love their confidence and proof of performance business model. Don't miss this discussion and then check out their website to book a demo.

    • 28 min
    Digital Retailing Tools Built by Dealers for Dealers

    Digital Retailing Tools Built by Dealers for Dealers

    Join me as I sit down with Steve Zabawa, President and CEO of WebBuy to discuss the latest version of their digital retailing software.  Steve has a clear vision on how to help dealers because he operates multiple franchise stores himself! Don't miss his insights on the future of #automotive retail.

    • 32 min
    UNITS by Dealer eProcess: Fast Growing Modern Inventory Management Platform

    UNITS by Dealer eProcess: Fast Growing Modern Inventory Management Platform

    I sat down with industry veteran, Yago Paramo, to discuss his professional journey within automotive and the development of the UNITS Modern Inventory Management Platform. It is great to see innovative designs, competitive features, and a very affordable price thanks to modern programming frameworks and cloud computing.  If you want to do more, for less, listen to our discussion today. 

    • 30 min

Customer Reviews

4.6 out of 5
13 Ratings

13 Ratings

Digital Marketing Greg ,

Manager

Brian has some of the best, most up-to-date information on the automotive industry. If you're in automotive -- this is a must listen to podcast.

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