Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.
Latest Updates on Cox Automotive Retailing Platform
Join me as I sit down with Brett Pomerantz, Sr. Director of Product for Retail Engagement, to discuss the latest updates to their digital retailing platform. Cox Automotive has been working diligently to integrate all their software platforms and we can now see some of those outcomes in the latest product release.
Dealer.com Announces New Audience Targeting Capabilities For Personalized Ad Campaigns
Join me as I speak with Bob George and Kevin LeSage, as we discuss how Cox Automotive is using their proprietary first-party data to improve marketing outcomes using personalized advertising messages. Their audience data is updated hourly, which changes the game in ROAS optimization. Listen in today.
Cox Automotive Leads The Industry with Data-Driven Marketing Solutions
Join me as I sit down with Mike Shean to discuss the latest innovations in digital marketing, personalized messaging, and CRM integrations which leverage the full power of Cox Automotive's auto shopper insights powered by Autotrader, KBB, and DDC websites. This is part one of a three part series leading up to AAAS in Palm Beach, Nov 14-16th.
Quantum5 Unveils a Powerful Dealer Training Platform With Proof of Performance
Join me as I sit down with David O'Brien, President and CEO of Quantum5, to discuss how their modern training platform is transforming how dealers educate their teams and build modern skills needed to sell cars in a digital age. Their platform is unique, powerful, and comes with KPI reporting to show how well it is working. I love their confidence and proof of performance business model. Don't miss this discussion and then check out their website to book a demo.
Digital Retailing Tools Built by Dealers for Dealers
Join me as I sit down with Steve Zabawa, President and CEO of WebBuy to discuss the latest version of their digital retailing software. Steve has a clear vision on how to help dealers because he operates multiple franchise stores himself! Don't miss his insights on the future of #automotive retail.
UNITS by Dealer eProcess: Fast Growing Modern Inventory Management Platform
I sat down with industry veteran, Yago Paramo, to discuss his professional journey within automotive and the development of the UNITS Modern Inventory Management Platform. It is great to see innovative designs, competitive features, and a very affordable price thanks to modern programming frameworks and cloud computing. If you want to do more, for less, listen to our discussion today.
Brian has some of the best, most up-to-date information on the automotive industry. If you're in automotive -- this is a must listen to podcast.