Bricks & More: Unlocking Real Estate Value

Adrian Strittmatter

This is Bricks & More, the podcast dedicated to reimagining what real estate value truly means. How it is generated, unlocked, unleashed and calculated. Hosted by Adrian Strittmatter, CEO and co founder of Saentys, a global creative consultancy specialising in destinations, real estate and the hospitality sector. Adrian and his team have worked on some of the world's most iconic destinations in over 35 countries.Each week, we'll be bringing you a conversation with top industry leaders challenging outdated and limiting notions of what generates real estate value. So if you're passionate about making real estate more valuable for more people, look no further.

  1. Investing in Age: Unlocking Value in the Later Living Sector with Henry Lumby

    OCT 20

    Investing in Age: Unlocking Value in the Later Living Sector with Henry Lumby

    In this insightful episode of Bricks & More, Adrian Strittmatter sits down with Henry Lumby, Chief Commercial Officer at Auriens, to explore one of real estate’s most untapped frontiers: later living. As populations age and expectations evolve, Henry argues that the UK’s senior living market is lagging far behind its peers – not because of lack of demand, but because of outdated models and limited imagination.  He makes a compelling case for treating later living not as care, but as lifestyle infrastructure – blending hospitality, wellness, and community to unlock long-term social and investor value. Key talking points: 🏡 Why later living could outscale both build-to-rent and student housing combined 💰 How the right incentives and regulation could unleash private investment and societal benefits 🌍 What the UK can learn from New Zealand and Australia’s mature retirement village models 🧠 Why “care” needs a rebrand — from reputational risk to value driver 💬 How Auriens built “the gold standard” in senior living by focusing on hospitality, wellbeing, and belonging If you think later living is just about care homes, this episode will reshape how you see one of real estate’s most powerful opportunities for impact and value. Henry’s LinkedIn: https://www.linkedin.com/in/natasha-morris/ Auriens: https://www.auriens.com/ Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter  Saentys: https://saentys.com/

    54 min
  2. Wired for Value: Digital Infrastructure as a Market Differentiator | Tom Vaughan-Fowler, WiredScore

    SEP 22

    Wired for Value: Digital Infrastructure as a Market Differentiator | Tom Vaughan-Fowler, WiredScore

    In this episode of Bricks & More, Adrian Strittmatter is joined by Tom Vaughan Fowler, Regional Director at WiredScore, to explore how digital infrastructure has become a cornerstone of modern real estate value. From office towers in Mayfair to industrial parks in the Middle East, Tom has seen first-hand how connectivity, resilience, and smart technology are no longer “nice-to-haves” but essential drivers of competitiveness. He shares how WiredScore is bridging the widening gap between fast-moving technology and slow-moving real estate — and why the buildings of tomorrow will live or die by their digital backbone. Key talking points: 🔌 How WiredScore certification helps future-proof assets and boost rental premiums 🏙️ Why connectivity is now as fundamental as water or power — and a major tenant dealbreaker 🏗️ The challenge (and opportunity) of retrofitting historic and listed buildings for 21st century demands 📶 Why 5G and 6G may worsen in-building connectivity — and how landlords can get ahead ♻️ How digital infrastructure underpins ESG goals by enabling smarter energy use and predictive maintenance If you think “internet is just the tenant’s problem,” this conversation will make you reconsider. Tom’s LinkedIn: https://www.linkedin.com/in/tom-vaughan-fowler-59777a46/  WiredScore: https://wiredscore.com/  Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter  Saentys: https://saentys.com/

    45 min
  3. Crafting Destinations and Brands for Commercial success and Lasting Value with Emma Collings

    SEP 8

    Crafting Destinations and Brands for Commercial success and Lasting Value with Emma Collings

    In this insight-packed episode of Bricks & More, Adrian Strittmatter sits down with Emma Collings – Group Head of Marketing at British Land – to explore how brand and marketing can transform bricks and mortar into living, breathing destinations. With a career spanning retail, real estate, finance, and social enterprise, Emma brings a rare cross-sector perspective on creating places people remember, choose, and return to.  She explains why understanding people’s shifting behaviours – whether they’re a B2B decision-maker or a lunchtime shopper – is at the heart of long-term asset value. Key talking points: 🎯 How cross-sector experience fuels fresh thinking in real estate marketing 🤝 Why every stakeholder touchpoint – from planning to activation – shapes brand equity 🏙️ The role of “campus thinking” in meeting multiple needs throughout the day 📈 Why proving marketing’s impact in B2B is hard – and how to make the case 🕰️ How legacy and longevity give real estate marketing a unique responsibility If you think brand and marketing in real estate is just about selling space, Emma will make you see it as a powerful engine for lasting value. Emma’s LinkedIn: https://www.linkedin.com/in/emma-collings-54910021/ British Land: https://www.britishland.com/ Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter  Saentys: https://saentys.com/

    53 min
  4. Deploy Tech & Fund the Operator to Supercharge Your Assets with Rebekah Tobias

    JUL 14

    Deploy Tech & Fund the Operator to Supercharge Your Assets with Rebekah Tobias

    In this bold and forward-looking episode of Bricks & More, Adrian Strittmatter is joined by Rebekah Tobias – co-founder of Propela Ventures and a veteran of capital markets, venture capital, and operational real estate – to explore what makes a real estate platform investable in 2025 and beyond. With institutional capital ready to deploy billions, the real question is: who’s building the scalable, tech-enabled, operations-first platforms that will attract it? Rebekah shares lessons from the frontline – from self-storage to student housing – and explains why real estate’s next cycle of growth will be defined not by assets, but by operators bold enough to think differently. Key talking points: 🚀 Why operational and tech-led models are essential to unlocking real estate value today 💡 What early-stage investors look for in founders – and why alignment beats experience 🏗️ How Propela Ventures backs new operators building platforms from the ground up 🌍 Where Europe's most investable real estate opportunities are emerging – and why 📈 Why scalability is the key to institutional funding (and how to achieve it) 🔥 Why now is the perfect moment to build – even in a market full of uncertainty If you’re building (or backing) the next generation of real estate platforms – or wondering how to make your assets more investable – this conversation is full of insights you won’t want to miss. Rebekah’s LinkedIn: https://www.linkedin.com/in/rebekah-tobias-2187b66  Propela Ventures: www.propelaventures.com  Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter  Saentys: https://saentys.com/

    50 min

About

This is Bricks & More, the podcast dedicated to reimagining what real estate value truly means. How it is generated, unlocked, unleashed and calculated. Hosted by Adrian Strittmatter, CEO and co founder of Saentys, a global creative consultancy specialising in destinations, real estate and the hospitality sector. Adrian and his team have worked on some of the world's most iconic destinations in over 35 countries.Each week, we'll be bringing you a conversation with top industry leaders challenging outdated and limiting notions of what generates real estate value. So if you're passionate about making real estate more valuable for more people, look no further.