36 episodes

"Brilliant Branding" with Phil Davis and Liz Hiemstra of Tungsten Branding, shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.

Brilliant Branding Tungsten Branding

    • Business
    • 4.6 • 7 Ratings

"Brilliant Branding" with Phil Davis and Liz Hiemstra of Tungsten Branding, shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.

    Finding Brandable Domain Names for Your New Business

    Finding Brandable Domain Names for Your New Business

    When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss the pros and cons of using other TLD domain extensions and whether it's wise to add words to your company domain name. It's all about finding business names that truly shine, (and ones that you can also spell and find!)For additional company naming help, you can also visit our sister site, http://Brandzam.com to help name your new venture.

    • 55 min
    Naming a Tech Company - Six Steps to Branding Success

    Naming a Tech Company - Six Steps to Branding Success

    Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand.

    By following these six steps you'll discover new methods, strategies and possibilities for successfully naming and branding your IT business, platform or technology.

    A company name is more than a handle, it's the first impression and the start of a conversation. Getting the best business name possible makes all the difference.

    Be sure to listen, drop us a line or read up on naming tips here at the link below. And most of all, be brilliant!

    https://www.tungstenbranding.com/2013/03/01/naming-your-new-business-five-steps-branding-your-startup/

    • 53 min
    Rebranding Your Non Profit Organization - 5 Steps to Success

    Rebranding Your Non Profit Organization - 5 Steps to Success

    Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non profit organization, from credit unions and membership associations to charities and causes.

    The biggest obstacle to rebranding a non profit is not completing the project, so we discuss how to keep your team on point and moving forward.

    We also highlight both the do's and don't do's that come with naming a non profit, and tips to ensure you make it through from start to finish.

    If you run a non profit, serve on the board or work in a leadership position, this is the show for you. The right non profit brand name can raise awareness, donor contributions, create a positive perception of your organization, and attract the right clients.

    Before renaming your charity, make sure you check all five of these steps and you'll be on your way to a clear, concise and consistent brand identity.

    • 55 min
    Naming a Financial Services Company - Tips & Techniques

    Naming a Financial Services Company - Tips & Techniques

    Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose.

    On today's show, we'll discuss what strategies to use, and more importantly, what strategies NOT to use when naming your financial firm.

    If you plan to sell or transition your firm, having a brand name vs. a surname or legacy name can make a big difference. We'll provide insights and examples into creating timeless, meaningful financial brand names that stand the test of time -- without sounding old and outdated. Or clunky and forgettable.

    With over 250 brand names to our credit, Tungsten has the experience to help shine the light on best branding practices.

    Tune in and subscribe to learn more about how to build a better, brighter brand!

    • 55 min
    The Company Branding Process - 10 Steps to Success

    The Company Branding Process - 10 Steps to Success

    The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company.

    Typically the branding process breaks down due to lack of structure. It jumps track and becomes an exercise in spitballing ideas vs. creating a company brand names that align with your core purpose and values.

    By following these 10 steps, your branding process will flow more evenly, smoothly and result in actual quality naming candidates that fit the bill.

    So put away that company name ideas fish bowl in the lobby, and forget about the three hour brainstorming sessions, and just listen along.

    From determining your naming team, to finding your "pivot point," to setting up your branding criteria, you'll have all the necessary ingredients to naming your company bright!

    • 55 min
    Brand Architecture: From Chaos to Clarity

    Brand Architecture: From Chaos to Clarity

    When companies grow and add new products and services, they often experience "brand sprawl." Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture.

    What started as a crystal clear company brand identity becomes clouded and confusing, with multiple, mixed and/or overlapping naming conventions.

    On today's show we explore proven strategies and methodologies for cleaning up our brand language. We provide four examples of how companies can categorize their products and service offerings to communicate their brand message in a common sense way.

    If you are struggling with your brand nomenclature, this is the show for you. To get your brand architecture right, you need to make it bright!

    • 55 min

Customer Reviews

4.6 out of 5
7 Ratings

7 Ratings

Linsey J ,

So helpful!

I started listening to this podcast when I was in the process of naming an e-commerce startup. This series has been so helpful! Since listening to this podcast I have created a business and a brand that is more timeless. My focus now (or "pivot point" to use their lingo) is about bringing people togetherr when before my focus was on my product. I have learned so much and feel much more confident in what I'm doing and where I'm headed. I recommend this podcast to everyone that I hear is starting a business!

RedpointLogic ,

Love it!

This is excellent forest through the trees type of perspective when you're working so close to your business and need big-picture insights. Phil and Liz provide some great nuggets of branding help.

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