Bringing Order to Pipeline Chaos and Clutter

Deidre Hudson, GTM & Revenue Marketing Advisor, specializes in bringing order to marketing chaos by implementing frameworks and measurable goals. Reflecting on 2023, Deidre stresses the need to set realistic expectations and focus on quality over quantity in generating revenue pipeline.

• About this Pioneer > 0:29
• Biggest Challenges > 3:34
• Looking Forward > 6:48
• 100 Pennies Game > 12:17
• Final Thoughts > 16:55

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About this Pioneer

Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.