21st Century Entrepreneurship

Martin Piskoric

The 21st Century Entrepreneurship Podcast is a 4 x Gold-Award weekly show that features interviews with cutting-edge leaders and successful entrepreneurs. We talk about the fundamentals of starting and growing a business, achieving and maintaining success, as well as the difficulties of entrepreneurship and its future. Subscribe to the 21st Century Entrepreneurship Podcast and never miss an episode, so you can stay on top of the curve and gain the knowledge you need to succeed in today's competitive landscape.

  1. 11小时前

    #526 Dr Peter Kevorkian: Can spine care raise vitality?

    Dr Peter Kevorkian is a chiropractor, educator, international speaker, and President of Life Chiropractic College West. We spoke about why he believes chiropractic care belongs in proactive health, not only crisis care. He argues that more people are moving away from waiting for pain, illness, or breakdown before caring for the body, and toward asking how they can become healthier, stronger, and more adaptive. He explains chiropractic through the spine and nervous system, but not as an isolated “back problem.” As he puts it, “the body is one integral unit,” where physical structure, psychology, emotion, and vitality influence one another. He compares regular spinal care to dental care: you do not only see a dentist when something hurts; you care for your mouth to protect and optimize its function. His view is that the spine deserves at least the same attention, “from the day you're born till the day you die.” We also spoke about children in chiropractic care, the limits of symptom-based healthcare, the role of data and intuition in caregiving, and why the relationship between practitioner and patient matters. For listeners considering the profession, Dr Kevorkian describes chiropractic as work where “all you need is your hands and your heart,” and where students must grow personally in order to serve others well. This conversation gives listeners a concrete way to rethink health: not only as fixing symptoms, but as supporting the body’s capacity, resilience, and human potential. Key takeaways  Treat spine care as proactive health, not only pain relief.  Think of chiropractic care like regular dental care.  The nervous system connects physical and emotional experience.  Symptoms disappearing does not always mean health improved.  Children can benefit from spinal care early in life.  Great caregivers combine data, intuition, and relationship.

    27 分钟
  2. 3天前

    #525 Peter Murphy: How did two 299s become 40 employees?

    Peter Murphy is the CEO and co-founder of Pocket Prep, and we spoke about how failing the same certification exam twice by one point became the starting point for a 15-year software business. A former aerospace employee, Peter was trying to advance his career through a difficult supply-chain credential when he scored 299 twice on a test that required 300 to pass. That moment changed his view of preparation: “I was never taught how to study.” The method that finally worked was not reading more books, but drilling realistic practice questions until the test environment, wording, and decision-making became familiar. Peter and his co-founder turned that insight into mobile test-prep software, starting with a PowerPoint mockup, outsourced development, and a first day with two sales. From there, they expanded into underrepresented exams, hired expert question writers, and eventually left aerospace in 2015 to build the company full-time. Peter also talks about the founder transition from doing everything yourself to letting better people own the work. With 40 employees today, he describes success as “taking my hands off” and building a company where people do meaningful work. He also connects credentials, AI, and career resilience, reminding listeners that “the real reward isn’t the paper”—it is using the skill after the exam. For listeners, this is a practical conversation about turning repeated failure into a method, testing demand cheaply, hiring for expertise, and staying useful in a changing market.  Key takeaways  Practice under real test conditions, not just with books.  Use failure scores as data, not identity.  Start cheap: validate with the first real sale.  Hire experts for work you cannot do well.  Let go when smarter specialists join.  Keep learning after the credential.

    27 分钟
  3. 7月1日

    #524 Reza Rahman: Can 100 credit points beat a raise?

    Reza Rahman is the co-founder of AVA Finance, and we spoke about why so many American households are drowning in debt, financial stress, and credit confusion. He started the company six years ago with two co-founders after seeing two problems: consumer debt growing toward $18 trillion, and a financial system that “was not built for humans.” The turning point was recognizing that most people are expected to manage credit, interest, cash flow, fees, and debt without the tools that businesses take for granted. Reza explains credit scores simply: they are a measurement of risk, shaped by payment history, credit utilization, credit mix, and other behaviors. A 20–30 point difference can change loan payments, while a 100 point improvement can sometimes matter more than a salary raise. His approach is to use software, automation, and AI to act on behalf of consumers, not just show them another dashboard. As he puts it, “AI does work for you.” That means helping people report rent and utility payments, build credit history, monitor better loan opportunities, reduce interest costs, and avoid unnecessary fees. He also stresses that fintech has to earn trust: “there are no shortcuts in fintech.” For listeners, this conversation makes credit less mysterious and shows how better tools can reduce stress, save money, and give households more control over their financial lives. Key takeaways  Credit scores measure lender risk, not personal worth.  Credit utilization can quietly hurt your score.  A small score change can raise borrowing costs.  Rent and utility payments can support credit history.  AI should act for users, not just display data.  Trust, privacy, and compliance are essential in fintech.

    23 分钟
  4. 6月26日

    #523 David Liddle: What Keeps Managers Up at 11:59pm?

    David Liddle is a conflict resolution expert, culture adviser, author, and founder who has spent 25 years helping organizations move from toxic teams and formal grievances toward healthier, higher-performing workplaces—and we spoke about why culture is not “words on a wall,” but the operating system behind scale, growth, and performance. David explains that many workplace problems leaders lose sleep over are not really strategy or finance problems, but behavior problems: people not listening, not talking, not performing, or retreating into silos. His approach starts with simple human questions—“how do they feel and what do you need?”—and turns conflict into a chance for learning, repair, and better leadership. He argues that “culture is defined by our behaviors,” which means every word, policy, meeting, and difficult conversation is either building or damaging the workplace. We also spoke about practical ways leaders can create better team climates: replacing blame-based HR processes with dialogue, using coaching conversations before conflict escalates, treating employees as consumers of leadership and systems, and preparing for difficult conversations before they happen. David shares a simple leadership message that helped one CEO rebuild trust across silos: “I see you, I hear you, I appreciate you, I understand you.” For listeners, this is a concrete conversation about making culture intentional: how to listen better, handle conflict earlier, build trust faster, and create organizations where people can do their best work. Key takeaways Culture changes through daily words, behaviors, and systems.Ask people how they feel and what they need.Treat conflict as a learning opportunity, not a threat.Replace blame-based HR with dialogue and coaching.Employees consume leadership, culture, systems, and process.Difficult conversations improve when leaders prepare intentionally.

    25 分钟
  5. 6月23日

    #522 Frederick Fisher: Can One Missed Filing Cost $12M?

    Frederick Fisher is a 51-year insurance professional, author, educator, and expert witness, and we spoke about why insurance often fails at the exact moment people expect it to work. He explains why claims-made policies can be “very, very, very dangerous,” and why the real insurance product is not the policy document but the way a claim is handled when something goes wrong. The turning point in this conversation is Frederick’s argument that the claims department should not be treated as a cost center. As he puts it, “the claim department is a profit center,” because it is “the only place where the product is produced.” He illustrates that with a malpractice case where a missed court response led to a default judgment, a damaged medical career, and a $12 million award against the insurer. Frederick also gives practical advice for business owners and consumers: do not ask for “the best coverage,” because “there’s no such thing as best coverage.” Sit down with your broker, ask what is covered, what is excluded, which exclusions can be bought back, and whether an intermediary should be authorized when needed. The value for listeners is clear: understand your coverage before a claim, because insurance is supposed to put you back where you were before the loss. Key takeaways The policy document is not the real insurance product.Claims departments decide whether insurance actually works.A missed legal response can create catastrophic liability.Do not ask vaguely for “the best coverage.”Make your broker explain exclusions and buybacks.Authorize intermediaries in writing when needed.

    33 分钟
  6. 6月17日

    #521 Todd M. Villarrubia: Can a C Corp Save You $15M in Taxes?

    Todd M. Villarrubia is a 30-year tax attorney, estate planning expert, and exit planning advisor, and we spoke about how high-income entrepreneurs can reduce taxes, protect assets, and plan wealth before a sale, lawsuit, divorce, or death forces the issue. His focus is simple: entrepreneurs spend years building wealth, but as they grow, “the protection of that wealth becomes even more important.” Todd explains why old estate plans often break as wealth increases, why some entrepreneurs should evaluate C Corp structures before a sale, and how Section 1202 can potentially exclude up to $15 million of gain on qualified small business stock. He also describes how sophisticated trust structures, Delaware dynasty trusts, domestic asset protection trusts, cash balance plans, 412(e)(3) plans, solar strategies, film tax credits, and cost segregation can become part of a coordinated plan when the facts support them. The urgency is personal for Todd. After losing his father young, he is clear that “the moment to plan is today,” not after the exit is signed or the family is already exposed. For listeners, this episode offers a practical reminder to review estate plans every three to five years, involve both tax and estate expertise, and start planning at least a year before a possible company sale. Key takeaways Review estate plans every three to five years.Evaluate C Corp status before a future sale.Section 1202 may exclude up to $15M.Use trusts to protect family wealth from creditors.Plan at least one year before selling.Explore cash balance or 412(e)(3) plans.

    16 分钟
  7. 6月10日

    #520 Miriam Schulman: How Can Artists Price to Sell?

    Miriam Schulman is the author of Artpreneur, founder of the Artist Incubator program, and a longtime artist and business coach, and we spoke about how creatives can build profitable businesses without underpricing, chasing social media, or waiting to feel ready. After starting on Wall Street and changing direction after 9/11, Miriam realized she was not living her purpose and began applying “time tested strategies for selling” to her own portraits. Her approach centers on pricing, belief, emotional selling, and implementation. She challenges the idea that “cheaper is easier to sell” and explains why buyers often need products to feel “reassuringly expensive.” Miriam also breaks down the belief triad: believing in yourself, believing in what you sell, and, most importantly, “belief in your buyer.” Instead of selling only benefits, she argues that people buy how something makes them feel and what it says about them. We also spoke about the five foundations she sees behind a successful creative business: production, pricing, prospecting, promotion, and productivity. Miriam shares examples of artists who grew from $13,400 in gallery sales to over $90,000 in a year, or made $19,000 in one month without relying on Instagram. Her point is clear: “You don’t need more information. You need implementation.” For listeners, this episode offers a practical reset on selling creative work with stronger pricing, better buyer psychology, less dependence on social media, and a clear next step to continue learning from Miriam through The Inspiration Place Podcast. Key takeaways Stop assuming cheaper prices make selling easier.Build belief in yourself, your offer, and your buyer.Sell the feeling, not only the product benefit.Focus on implementation, not more information.Do not build your business around social engagement.Use pricing to create trust, not insecurity.

    14 分钟
  8. 5月27日

    #519 Ferdinand Mehlinger: What replaced old SEO?

    Ferdinand Mehlinger is a search technologist and founder @ G-Stacker who says his background goes back to Backrub, the early project that became Google, and we spoke about why small business owners struggle to be found online without spending heavily on ads. He explains that most plumbers, landscapers, doctors, architects, and local operators do not have time to study SEO after work, and that many owners simply admit, “I don’t know any of this.” The turning point came when a friend told him to stop holding his knowledge back, and his wife reminded him that “nobody knows what you know.” That pushed him to turn years of search experience into a simpler system for regular business owners: enter a brand name, generate structured content, images, Google Docs, Sheets, Calendar events, internal links, and location-aware signals that help Google understand the business more clearly. A major theme is the shift from old SEO toward what he calls “information gain.” Ferdinand argues that generic AI content is losing value because it gives users nothing new, while specific, useful, culturally and locally relevant information helps prove authority. For small business owners, the stakes are practical, not theoretical: “business isn’t a joke,” especially when visibility affects income, family pressure, and survival. For listeners, this episode is a practical look at how search visibility is changing and what small businesses can do to be understood, indexed, and found without becoming SEO experts. Ferdinand’s central promise is simple: owners should be able to “click a couple of buttons” and let the system handle the technical search work behind the scenes. Key takeaways  Generic AI content may no longer create search value.  Google needs clear, specific business signals.  Local context can improve relevance and authority.  Small businesses need simple tools, not SEO complexity.  Public Google assets can support indexing.  Visibility problems create real pressure for families.

    27 分钟
5
共 5 分
73 个评分

关于

The 21st Century Entrepreneurship Podcast is a 4 x Gold-Award weekly show that features interviews with cutting-edge leaders and successful entrepreneurs. We talk about the fundamentals of starting and growing a business, achieving and maintaining success, as well as the difficulties of entrepreneurship and its future. Subscribe to the 21st Century Entrepreneurship Podcast and never miss an episode, so you can stay on top of the curve and gain the knowledge you need to succeed in today's competitive landscape.

你可能还喜欢